Vol. 10 No. 3 (2021)

Open Access

Original Research Articles

Article ID: 2374

An Analysis of English Learning in Chinese Higher Education from the Perspective of Linguistic Imperialism

by Danyang Xu

Learning & Education, Vol.10, No.3, 2021; 120 Views, 18 PDF Downloads

Linguistic imperialism has gradually become a phenomenon or topic concerned deeply by many linguists, such as Robert Phillipson, along with the process of globalisation. This paper aims at figuring out whether the English learning and teaching in Chinese higher education can be a typical example of Linguistic Imperialism proposed by Robert Phillipson. This paper analyses the relationship between Linguistic Imperialism and English learning in Chinese higher education from the four major perspectives: characteristics of the context, past language learning plan and policy, current language learning plan and policy and the English varieties in Chinese higher education.

Open Access

Original Research Articles

Article ID: 2375

Research on the Construction and Service Mode Innovation of Open Mobile Knowledge Base in Higher Vocational Colleges

by Chunguang Ding

Learning & Education, Vol.10, No.3, 2021; 76 Views, 11 PDF Downloads

This article focuses on the construction of open mobile knowledge base (OMKB) in higher vocational colleges (HVCs), and adopts the methodologies of documental analysis, questionnaires, surveys and case studies to analyze OMKB in HVCs in China. Then, through the analysis of domestic and foreign data, it can be seen that the current storage volume of knowledge base of scientific research results in Chinese universities is far below the level of western developed countries. Conducting the construction of OMKB in HVCs can better comply with the trend of social development, meet the knowledge needs of the public, and form the complementarity between different institutions. However, in reality, there are still some problems and deficiencies in the OMKB service mode of HVCs, which emphasize information collection rather than knowledge application, paper literature rather than electronic data, on-campus service rather than social service, and existing knowledge rather than creative consciousness. Therefore, on the basis of full investigation and analysis, this paper proposes that the optimization path of the OMKB service mode in China›s HVCs is: exploring the joint mode of cooperation between universities and society, and operation and management, improving the system platform and funding sources, and making good storage and sharing of resources. The innovation of the OMKB service mode of HVCs in China can achieve the following: carrying out innovation and improvement, laying social foundation, promoting innovation of resource evaluation system, protecting the innovation of intellectual property mode, co-construction of the HVCs’ alliance knowledge base system innovation, technological innovation, - applying the advanced technology of CRIS, helping China’s HVCs’ knowledge base construction transformation and upgrading.

Open Access

Original Research Articles

Article ID: 2376

Strengthen the Ideological Position of Higher Education Through Telling the Story of the Chinese Communist Party

by Dong Wang

Learning & Education, Vol.10, No.3, 2021; 99 Views, 17 PDF Downloads

The centuries-old story of the Chinese Communist Party(CCP) contains a prosperous educational value which is a treasure for college ideological and political lecturers to educate college students and it is also a piece of essential equipment to build a solid ideological position among the higher education system in China. Telling the CCP’s struggle story positively can cultivate college students’ sense of historical responsibility for building socialism with Chinese characteristics. Telling the story of the CCP’s spiritual genes would help enhance college students’ cultural confidence in socialism with Chinese characteristics. Tell the CCP’s story about serving the people could encourage college students to establish a mass historical outlook and pay attention to people’s feelings. The in-depth study and application of the Marxist view of history, culture and party theory could guide the teaching of the CCP story in ideological and political classes. It also contributes to avoid the influence of various ideological trends in China. Building a firm ideological position in colleges is undoubtedly an essential and critical link in the extremely important work. In order to establish a strong position, it is necessary to clear the correct thinking. As ideological and political teachers in colleges and universities, we must attach importance to politics, respond from a theoretical perspective, and overcome the practical problems. Tell the party’s story well, consolidate the ideological position of colleges and universities, and clarify the ideology of college students.

Open Access

Original Research Articles

Article ID: 2377

Contemporary Dream Aesthetic of the Taihang Dream

by Mengting Wang

Learning & Education, Vol.10, No.3, 2021; 74 Views, 9 PDF Downloads

The creation of contemporary ink and landscape painting is not only a kind of artistic creation,but also represents the”unity of man and nature”.The”rhythm of life”expressed in the combination of water and ink implies the unique way of Chinese painting,and finally presents a pattern of.

Open Access

Original Research Articles

Article ID: 2378

Research on Mobile-Assisted English Language Learning Among Primary School Students in China: Focusing on Students’ Feedback of Learning English with Mobile Devices

by Qin Zhang

Learning & Education, Vol.10, No.3, 2021; 169 Views, 16 PDF Downloads

Guided by the conceptual framework of mobile-assisted language learning (MALL) in informal settings, this study investigates how primary school students in China use mobile devices to learn English out of class, focusing on students’ feedback of learning English through an app named “We Speak”.The data was collected through quantitative data of completed responses to a desgined online survey questionnaire and qualitative data from follow-up email interviews with parents and face-to-face interviews with teachers. This study demonstrates students’ positive and effective learning feedback by using this app to practice English and suggests an approch for English as a foreign language (EFL) learning with mobile devices[1]. The findings bear significant pedagogical implications for teachers to intergarte MALL into their teaching curriculum objective to achieve specific teaching tasks of mobile pedagogy and provide parents with hints on how to better schedule and support their children’s learning outside class.

Open Access

Original Research Articles

Article ID: 2379

A Study on the Factors Influencing the Performance of Teacher Teams in Colleges and Universities Under Deterministic Task Types

by Guoqing Wu, Limei Chen

Learning & Education, Vol.10, No.3, 2021; 85 Views, 9 PDF Downloads

The purpose of this study was to investigate the effects of task goals, competition, and the way information is distributed on the performance of teacher teams in colleges and universities under deterministic task types. The results of the experiment conducted with 252 subjects showed that the completion of goals was quicker for goals at low levels with even distribution of information. In terms of contextual performance, members had a better understanding of perspectives when information was fully shared. In terms of contextual performance, members were more satisfied with their individual decisions when there was no competition. For goals at high levels, subjects completed goals more quickly without competition, and completed goals more quickly when information was fully shared. In terms of contextual performance, the presence or absence of competition and information distribution mode had no effect on any of the five dimensions.

Open Access

Original Research Articles

Article ID: 2380

A Homed-based PLC for Improving Parents’ Leadership Under the “Double Reduction†in China

by Xiaomin Li, Minying Mo, Ran Duan

Learning & Education, Vol.10, No.3, 2021; 134 Views, 9 PDF Downloads

Recently,china government conducts a new education reform policy-Double Reduction policy, including the reduce the student homework burden and shadow education burden,which draw the heated discussion to the family education. Though recently researchers began to discuss the relationship between parent leadership and children study performance, they mainly considered the leadership as antecedents of parent involvement, while few considered parenting mode. This paper aims to find out a home-based PLC mode for impoving mutil-parents leadership under this policy.

Open Access

Original Research Articles

Article ID: 2381

Research on the Development Path of Youth Campus Football from the Perspective of “Sports and Education Integrationâ€

by Xihong Wang, Hui Chen

Learning & Education, Vol.10, No.3, 2021; 277 Views, 16 PDF Downloads

The development of youth campus football is an important strategic deployment made by the Party Central Committee and The State Council. The reform and development of campus football is an important measure to deepen the education reform and build a healthy China, a strong country in sports and a strong country in human resources. The development of youth campus football is a basic project to improve the popularity of football in China, and an exploration project to comprehensively promote the comprehensive reform of school sports and the in-depth development of sports and education integration. The integration development of sports and education has become an important logical starting point to promote the development of campus football in the new era.

Open Access

Original Research Articles

Article ID: 2382

China-Oriented Second Language Learning and Acquisition

by Yueying Chen

Learning & Education, Vol.10, No.3, 2021; 143 Views, 19 PDF Downloads

This paper first glances at the remarkable phenomenon of second language learning home and abroad, and raises the unsettling issue of many learners eventually getting unsuccessful or unsatisfactory learning results. With the aim of presenting whoever concerned, especially second language teachers, basic and professional knowledge and helping give them good insights into the issue and more, it purposefully provides certain practical knowledge of language and its properties, and also second language acquisition theories from mainly behaviorist, innatist, and interactionist perspectives, which are particularly seen in regard to those on second language teaching and learning in China. It then progresses to considerable variables or characteristics that greatly influence the success of language learning before it finally arrives at the conclusion of the paper.

Open Access

Original Research Articles

Article ID: 2383

Present Situation and Development Trend of Information Construction of Educational Management in Colleges and Universities

by Tingting Ding

Learning & Education, Vol.10, No.3, 2021; 119 Views, 8 PDF Downloads

In the era of educational informatization 2.0, colleges and universities introduce information technology into teaching management and establish a systematic and perfect teaching management system, which has become an inevitable choice for colleges and universities to implement talent training strategy and realize innovative transformation of teaching development. Based on this, starting from the current situation of the informatization construction of teaching management in Colleges and universities, this paper considers the problems existing in the current construction and development, analyzes the development trend of teaching informatization, and then explores the corresponding development path in combination with the reality, in order to improve the informatization construction level of colleges and universities and smoothly enter the era of educational informatization 2.0.

Open Access

Original Research Articles

Article ID: 2384

Considering the Efficacy and Suitability of Task-Based Learning in a Chinese High School English Class

by Xiao Pan

Learning & Education, Vol.10, No.3, 2021; 138 Views, 13 PDF Downloads

Task-Based Language Teaching (TBLT) refers to the use of tasks as the essential component of planning and instruction in language teaching. In TBLT, language learning becomes a process that provides many communicative opportunities for learners and primarily focuses on making meaning. Additionally, TBLT is a form of learner-centered teaching approach, in which learners learn the target language with self-motivated and task-based pair work or group work. Although TBLT have influenced English languages teaching throughout the world, with a number of Asian countries widely promoting TBLT in their English education policies, many difficulties have emerged with respect to implementing these methods in practice. In China, the ministry of national education proposed the new curriculum standard (2001), which clearly required application of task-based language teaching in to basic language teaching. However, many Chinese scholar argue that it is inadvisable to directly import and use Task-based language teaching in China, as this should be localized and teaching methods should be chosen flexibly. It is therefore important to apply these modern teaching methods with an exact and careful consideration of the cultural values and realistic environments.

Open Access

Original Research Articles

Article ID: 2385

Configuration Strategy and Application of Siemens PLC Control Network

by Liang Xu

Learning & Education, Vol.10, No.3, 2021; 360 Views, 15 PDF Downloads

Siemens PLC provides a variety of control networks to meet the communication and control tasks of different automation systems.Through the analysis of Siemens industrial control network products, this paper puts forward some configuration methods of Siemens PLC control network.This paper expounds how to choose the control network scheme according to the specific situation of the control system in engineering practice.In this paper, the topology diagram of the control network is given, and the characteristics of the system configuration are summarized.It can provide reference for the design of similar monitoring system.

Open Access

Original Research Articles

Article ID: 2386

Analysis on the Innovative Approaches of College English Translation Teaching Based on New Media Technology

by Mengyuan Kou

Learning & Education, Vol.10, No.3, 2021; 128 Views, 12 PDF Downloads

Information technology is developing rapidly in China. New media technologies of different types and adapting to different environments continue to appear, and produce good application effects in various fields, so as to provide a solid backing for the development and innovation of China’s education industry. Specifically, English translation teaching and related activities in Colleges and universities, We can also see the role of new media technology in promoting innovation. When using new media technology, we should pay attention to its improvement on the depth and breadth of students’ thinking, and carry out thinking from the perspectives of application innovation, basic innovation, combined innovation and practical innovation, so as to finally provide support for the improvement of English translation teaching quality.

Open Access

Original Research Articles

Article ID: 2387

Research Review on the Chinese Dream since the New Era

by Mufan Wang

Learning & Education, Vol.10, No.3, 2021; 95 Views, 12 PDF Downloads

Since the new era,the theory and practice of the Chinese dream have become the hot spot of academic research.The academia has conducted in-depth research on the background,core connotation,essential characteristics and realization path of the Chinese dream,and has achieved fruitful research results.However, there are still a lack of systematic integration of Chinese dream theory,lack of historical traceability of Chinese dream theory,lack of integration of Chinese dream and other disciplines,which need to be further discussed in the academic circles.

Open Access

Original Research Articles

Article ID: 2388

Study on the Effect of Stability of Athletes’ Technical Movements on the Performance of Crossbow Shooting in Crossbow Shooting Competitions

by Shenhai Liu

Learning & Education, Vol.10, No.3, 2021; 67 Views, 11 PDF Downloads

As a competitive sport with minority characteristics, crossbow shooting has a long history of development in China’s minority regions. Research and analysis of the stability of the technical movements of athletes in crossbow shooting competition on the crossbow shooting competition performance research, for the analysis of minority crossbow shooting techniques, to promote the dissemination of minority crossbow shooting techniques have important positive reference significance. The article analyzes the influence of the stability of athletes’ technical movements on their performance in crossbow shooting competitions through mathematical and statistical methods, etc. It is intended to provide a reference for promoting the technical development of crossbow shooting movements and improving the performance of crossbow shooting athletes in competition.

Open Access

Original Research Articles

Article ID: 2389

A Interventional Study of the Carving Art of the Hitching Post Head in Modern Sculpture

by Qitong Yin

Learning & Education, Vol.10, No.3, 2021; 100 Views, 10 PDF Downloads

Chinese folk art is the embodiment of folkways in China. With the further deepening of people’s ideology, the academic study of folk culture gradually gets away from the previous concept in recent decades, while folk culture has been included in the academic discussion and studied by scholars in depth. The hitching post art carving on the north of Wei River Basin is a representative of folk art. Through in-depth digging and organizing of a large number of documentary materials and historical relics, the hitching post head carving art has become one of the northern folk carving art forms that cannot be ignored in the history of ancient Chinese sculpture. From the study of the artistic expression form of the hitching post head, we see the charm of such folk art form, of which academic value does not only stay in the digging of cultural relics and history, but also has a profound influence on the modern folk carving art.

Open Access

Original Research Articles

Article ID: 2390

Research on Ideological and Political Teaching Reform of “Shadow price†in Operations Research

by Xi Chen, Panyue Zhao, Tingting Guo

Learning & Education, Vol.10, No.3, 2021; 81 Views, 10 PDF Downloads

The integration of professional courses and ideological and political elements is an important content of the current teaching reform in universities. Taking the shadow price section of operations research course as the research object, this paper carries out the ideological and political teaching reform. By combing and designing the ideological and political elements of multiple teaching links such as teaching objectives, teaching contents, teaching methods and ideas and teaching organization, a better teaching effect is achieved, students’ learning investment is effectively improved, and a better educational effect is finally achieved.

Open Access

Original Research Articles

Article ID: 2391

Research on Catalyst Selection Based on Simulated Annealing Algorithm

by Xingyu Chen, Miao Dong, Long Liu

Learning & Education, Vol.10, No.3, 2021; 73 Views, 10 PDF Downloads

In this paper,the effect of catalyst selection on C4 olefin yield was studied based on simulated annealing algorithm. Firstly,using the processed data,through the influence model of different components of the catalyst and the combination method of multiple linear regression,the comprehensive influence model of the catalyst on the yield of C4 olefins is obtained.Then,through the simulated annealing algorithm,it is found that when t=405℃,the C4 olefin yield reaches the highest,52.92%.Finally,when the reaction temperature needs to be less than 350℃,it is found that when t=350℃,the C4 olefin yield reaches the highest,20.79%.

Open Access

Original Research Articles

Article ID: 2392

Solution of Enterprise Ordering and Transportation Scheme Based on Planning Decision Model

by Xu Gao, Jing Liu, Licheng Sun

Learning & Education, Vol.10, No.3, 2021; 92 Views, 10 PDF Downloads

This paper mainly studies the ordering and transportation of raw materials in production enterprises.In order to improve production efficiency and meet the production needs of enterprises,it is necessary to formulate a scientific and reasonable ordering and transportation scheme.Firstly,this paper analyzes the data and arranges the total supply of 402 suppliers from large to small. It is found that the supply of the first 60 suppliers accounts for 99%of the total supply,and the other suppliers accounting for only 1% of the supply are of low importance to the enterprise.Then,this paper establishes the TOPSIS comprehensive evaluation model,formulates the three indicators of total supply,stability and dishonesty,objectively weights the evaluation model by using the entropy weight method,and finally selects the top 10 suppliers.

Open Access

Original Research Articles

Article ID: 2393

Research on Ordering and Transportation of Raw Materials Based on Gray Scale

by Zihao Mou, Zhihao Kan, Jiequan Wu

Learning & Education, Vol.10, No.3, 2021; 71 Views, 10 PDF Downloads

In this paper,a scientific and reasonable production planning evaluation system is established based on the order quantity and supply quantity data of raw material suppliers related to a construction and decoration plate manufacturer.In order to conduct quantitative analysis on all supplier data,we first process the data,select five indicators that can reflect the supplier’s ability,establish a grey correlation analysis and evaluation model,obtain the importance of each supplier,determine the top 50 most important suppliers,and finally draw a ranking box chart with SPSS software for visual inspection.

Open Access

Original Research Articles

Article ID: 2394

Research on Manufacturer Supply Model Based on Analytic Hierarchy Process

by Xinkai Wang, Bowen Pang, Yaoyi Wang

Learning & Education, Vol.10, No.3, 2021; 80 Views, 8 PDF Downloads

This paper studies the optimal solution model of manufacturer based on multivariate linear programming and analytic hierarchy process.Firstly,based on visual processing,the evaluation indexes are determined as supply quantity,full rate,stable rate and order times.Reasonably set the weight,evaluate 402suppliers and determine the 50 most important suppliers for the enterprise. Then,using the linear programming optimization method,the optimal solution of supplier selection without transportation loss is obtained.Finally,taking the full rate,loss variance and acceptance rate as the evaluation indexes,the transportation company with the lowest transportation loss is determined.Finally,the most economical material quantity actually needed by the production enterprise is calculated,and the supplier selection andtransportation company selection under the condition of loss are given.

Open Access

Original Research Articles

Article ID: 2395

A Study on Cultivation of Student Cadres of Medical Colleges Based on the Art Therapy——A Case Study of North Sichuan Medical College

by Dongjun Cai, Zixin Yang

Learning & Education, Vol.10, No.3, 2021; 90 Views, 7 PDF Downloads

Art therapy is a form of psychotherapy that uses art media as its primary mode of communication. This paper analyzes the mental health of medical student cadres and explores the influence of art therapy through the form of expression and advantageous characteristics of art therapy, so as to protect the physical and mental health of student cadres, and promote the application and development of art therapy in college students’ affairs.

Open Access

Original Research Articles

Article ID: 2396

Software Quality Management of Small Outsourcing Companies Based on CMMI Model

by Chuang Chen

Learning & Education, Vol.10, No.3, 2021; 103 Views, 11 PDF Downloads

The development of outsourcing companies is stimulated by the digital trend of the industry and the penetration of digital technology.They are striving to adapt to industry application scenarios,and improving software quality has become the focus of outsourcing companies.This paper takes small outsourcing companies as the research object,adopts the Capability Maturity Model Integration(CMMI)model to conduct a comprehensive design for continuous improvement of the outsourcing company’s business processes,and evaluates software quality maturity capabilities through expert scoring methods,and selects some key areas as indicators to build the model and the maturity ability level is determined.Taking the general business process of the small outsourcing company as a benchmark,comprehensively evaluate its main key domain indicators,and analyze the improved maturity level as IV,which provides a constructive basis for the small outsourcing company to further improve the software quality.

Open Access

Original Research Articles

Article ID: 2397

Research on Optimal Ordering Scheme of Raw Materials Based on Multi-Objective Programming Model

by Jingqi Luo

Learning & Education, Vol.10, No.3, 2021; 66 Views, 7 PDF Downloads

By analyzing the characteristics of 402 suppliers,this paper formulates the optimal ordering scheme for enterprises according to different ordering objectives,and determines the maximum potential of enterprise capacity improvement by predicting the upper limit of suppliers’supply capacity.Firstly,we establish a multi-objective programming model aiming at the lowest cost,and then use genetic algorithm to determine the specific ordering scheme.Finally,through sensitivity analysis,it is found that the cost fluctuation under the optimal ordering scheme is within a certain range and does not change much.Combined with the distribution diagram of supplier completion rate,it can be seen that the completion rate of most suppliers is relatively stable.

Open Access

Original Research Articles

Article ID: 2398

PHAST Based Influence Range Analysis of Ice Methanol Storage Tank Explosion

by Xuefeng Tao

Learning & Education, Vol.10, No.3, 2021; 126 Views, 13 PDF Downloads

With the continuous development of alkali process to produce VC, methanol is an important raw material of the production process. Methanol is a dangerous chemical, and when mixed with air, it is easy to explode when met with heat source and open fire. Therefore, the storage of methanol is an important part of production safety. Therefore, based on the explosion accident of a company's ice methanol storage tank, this paper uses PHAST software of DNV GL in Norway to simulate the impact of the explosion of ice methanol storage tank on its nearest office building.

Open Access

Original Research Articles

Article ID: 2399

Application of Teacher Mediation Theory in Large Classes at Higher Vocational College

by Chunyan Li

Learning & Education, Vol.10, No.3, 2021; 86 Views, 12 PDF Downloads

Higher vocational colleges see mostly large language classes in which the students are almost invariably heterogeneous. The study focuses on teacher assistance to learners’ process of working, investigating how the mediation theory is applied in large classes to promoting English language teaching and helping learners move into and through their ZPD as well.

Open Access

Original Research Articles

Article ID: 2400

Research and Practice of Whole Process Writing Skills Training for College Students

by Honglei Jiang, Bolin Zhang, Xuan Zhang

Learning & Education, Vol.10, No.3, 2021; 78 Views, 11 PDF Downloads

The writing skills is an important requirement of future job for college students. However, most Chinese universities only use writing courses to improve students’ theoretical writing level, and don’t train their writing skills from the perspective requirements of career development. This study starts from the requirements of employers for students’ writing ability and looks for the entry point for improving students’ writing ability from the whole process of students’ growth and success. It forms a system for training writing ability during the whole process of university, which has a positive effect on improving the adaptability of students to social needs.

Open Access

Original Research Articles

Article ID: 2401

The Analysis of Chinese International Students’ Culture, Language, Identity and Difference: Mediation, Adaption and Expansion

by Jiarui Li

Learning & Education, Vol.10, No.3, 2021; 117 Views, 12 PDF Downloads

China has continuously provided international students studying abroad, whose number has mounted to over 2 million in the past four years. While even-more people paid attention to their learning difficulties, seldom did they notice the issues such as identity loss. In this essay, the author discussed the concept about culture, language, identity and difference, the relationship between them on the basis of own experience as an international student in Australia. Facing the unfamiliar environment as well as the challenges, international students may accept the differences, adapt the attitudes and expand the horizon to embrace new culture.

Open Access

Original Research Articles

Article ID: 2402

An Analysis on the Importance of Habit-Forming Education

by Zhongkai Liu

Learning & Education, Vol.10, No.3, 2021; 111 Views, 12 PDF Downloads

The Chinese nation is undergoing great changes, and all people are working together to achieve great rejuvenation and two centenary goals. Education bears the mission and the future. The opinions of the Central Committee of the Communist Party of China and the State Council on deepening the reform of education and teaching and improving the quality of compulsory education in an all-round way clearly requires “to establish a scientific outlook on education quality, deepen the reform, build an education system of all-round cultivation of morality, intelligence, physical education, beauty and labor, and improve the implementation mechanism of establishing morality and cultivating talents” . In order to carry out the national policy of education, we must attach importance to the cultivation of children’s habits in the process of growth, and attach importance to the cultivation of students by society, family, school and teachers.

Open Access

Original Research Articles

Article ID: 2403

Exploring Trade-off Between Complexity, Accuracy and Fluency in IELTS Speaking

by Suheng Zhang

Learning & Education, Vol.10, No.3, 2021; 112 Views, 9 PDF Downloads

This essay explains the rationale underpinning the phenomenon that it is difficult to simultaneously perform well in the dimension of complexity, accuracy and fluency in IELTS Speaking by the use of Trade-off Hypothesis and Skill Acquisition Theory, which gives implications for IELTS Speaking learning.

Open Access

Original Research Articles

Article ID: 2404

Living the Sense of Subjectivity: Martin Buber’s Philosophy of Dialogue and Its Enlightenment to Education

by Huifang Cheng

Learning & Education, Vol.10, No.3, 2021; 83 Views, 8 PDF Downloads

This paper attempts to reveal Buber’s understanding of education through the interpretation of his dialogue philosophy. In order to understand Buber’s educational philosophy, we need to examine it in the context of a meeting of “I and Thou”. Through analysis, Buber’s concept, the process of education is a “dialogue” between teachers and students, which allows students to participate with a sense of subject, and helps students to meet “Thou” and step into the “I-Thou” relationship. At this time, no matter how serious knowledge is, it will not be boring. Through discussion, the author shows that the sense of subject in Buber’s philosophy will lead Thou into the reciprocal and independent “I-Thou” relationship, and the “meeting” between teachers and students is regarded as the manifestation of the true teacher-student relationship.

Open Access

Original Research Articles

Article ID: 2405

On the Translation of English and Chinese Idioms from the Perspective of Cultural Differences

by Weijin Jiang

Learning & Education, Vol.10, No.3, 2021; 275 Views, 34 PDF Downloads

As the elite of language and the crystallization of a nation’s culture and wisdom, idioms are a kind of peculiar and fixed expressions formed in language use. The translation of English and Chinese idioms has been occupying a significant place in translation area. This paper aims to probe into the cultural differences influencing the translation of these two different language idioms from the perspective of living environment, traditional custom and material culture. Besides, some translation skills of English and Chinese idioms are covered in this paper.

Open Access

Original Research Articles

Article ID: 2406

Analysis on Risk Factors and Spatial Variation of Pollution Sources in Urban Areas

by Zheng Xu, Qi Zhu

Learning & Education, Vol.10, No.3, 2021; 79 Views, 10 PDF Downloads

In this paper, two mathematical models are used to discuss the impact of urban pollutants on human living environment, and it is concluded that pollutants are the main cause of environmental pollution and have no direct relationship with pollution sources. Through the data of human health indicators and fitting the data sets of the two models, we want to investigate whether there are any variables related to the increase of skin cancer risk and whether the increase of cancer risk is related to the distance from coal-fired power stations in the Slovakian town of Novaky. In this work, we comparing two models, it indicates that environmental and urinary arsenic have significant impact on the cancer risk, but the spatial location cannot be consider as a direct factor on nonmelanoma skin cancer.. By comparing both models, it indicates that environmental and urinary arsenic have significant impact on the cancer risk, but the spatial location can not be consider as a direct factor on non-melanoma skin cancer. The project case, the specific planning and engineering design, should focus on strengthening the control of the pollution source, rather than merely considering spatial layout of pollutants.

Open Access

Original Research Articles

Article ID: 2407

Languages, M&A Risks and Earnouts: A Global Perspective

by Yang Yang

Learning & Education, Vol.10, No.3, 2021; 105 Views, 11 PDF Downloads

Users of strong future time reference (FTR) languages(e.g., English) are grammatically required to distinguish between future and present events, while users of weak FTR languages (e.g., Chinese) are not. This study hypothesizes that firms using weak FTR languages as working languages are prone to believing that negative events(e.g., moral hazards) inM&A transactions are more imminent and therefore have a higher degree of motivation to hedge against M&A risks. Consistent with the baseline hypothesis, I find evidence that buyers with weak FTRlanguages as their working languages have a higher probability to use earnouts in M&A transactions to hedge against investment risks. Next, I conduct robustness checks by altering samples. I also find that the extent of trade globalization has a negative mediating effect on the FTR-earnout mechanism. This study provides a new perspective to study the factors affecting the usage of earnouts in M&A transactions and enriches the literature in linguistics.

Open Access

Original Research Articles

Article ID: 2408

Investment and Economic Situation Analysis of Germany

by Shengxiang Zhou

Learning & Education, Vol.10, No.3, 2021; 84 Views, 12 PDF Downloads

This article starts with the Preliminary Information of German investment and economic conditions, and then studies the financial markets at all levels in Germany, as well as government-ed fiscal issues, analyzes the German economic status through foreign debt, IMF programs and various indicators, and then introduces the status of German economic reforms. And the im pact of the international situation on the German economy, and then through risk analysis, the development of the German economy and investment can be obtained.

Open Access

Original Research Articles

Article ID: 2409

A Theoretical Study on the Influence of a Strong State to a Weak State

by Qian Yao

Learning & Education, Vol.10, No.3, 2021; 85 Views, 7 PDF Downloads

The purpose of this article is to provide a theoretical foundation of influence process between a strong state and a weak state, which is, in some degree, meaningful for social observers to understand the phenomena of compliance and conflict in the international community. The influence process in this article is devised as starting from proposing the influence strategies to analyzing the influence results, pointing out when a strong state’s influence would be successful and when their conflicts would happen.

Open Access

Original Research Articles

Article ID: 2410

Vocabulary Teaching in Chinese EFL Reading Class in Universities--- A Case Study

by Ting Chen, Shiying Wang, Xiuyin Sun, Lingxia Li, Yuna Lu

Learning & Education, Vol.10, No.3, 2021; 79 Views, 9 PDF Downloads

Taking the reading course of English majors in Xingyi Normal University for Nationalities as an example, this study tries to identify the problems and effects of vocabulary teaching in reading class, analyzes the reasons for the poor effect of vocabulary instruction from the perspective of teachers and students, and puts forward practical suggestions to improve the teaching effect.

Open Access

Original Research Articles

Article ID: 2411

The Construction of Comprehensive Measurement Model for the Development Potential of Research Practice Education Base

by Jie Du, Leijie Gong, Weng Xin, Yuanjun Ma

Learning & Education, Vol.10, No.3, 2021; 69 Views, 8 PDF Downloads

With the rapid development of research and study travel, the demand for research and study practical education bases and the requirements for their quality are also expanding and improving.To fill the blank in the research of evaluation studies the development of education bases and avoid studies blind in the process of practice education base to create the phenomenon such as reporting, quality the good and bad are intermingled, many elements of regional development at home and abroad, this paper, and study the multi-index comprehensive measure, from the resource(R), marketing(M), security(S), environment(E)four dimensions selected 20 indicators, Combined with the AHP analytic hierarchy process to determine the weight, the fuzzy comprehensive evaluation method to quantitatively assign the value index, constructed the polygon method and weighted average sum method of comprehensive measurement of the development potential of research practice education base, and Lanxi as a case of empirical research on the comprehensive measurement of the development potential of research practice education base.Results show that the constructed studies practice education base and development potential of comprehensive measure evaluation model can better reflect the base of the studies traveling development potential, and is the base of the research study practice education base development provides a certain theoretical foundation and the basis, to studies the practice education base case area and even the whole country development has exemplary role and promote the creation of meaning.

Open Access

Original Research Articles

Article ID: 2412

A Brief Analysis of Gothic Culture

by Jinlin Li

Learning & Education, Vol.10, No.3, 2021; 234 Views, 31 PDF Downloads

The Statue of Liberty,Barbie doll,American Gothic,buffalo and nickel,and Uncle Sam are known as the five cultural symbols of the United States.Originally,American Gothic is a 76.2x63.5cm oil painting created by Grant Wood who graduated from Art Institute of Chicago. The painting consists of a house,a farmer and his sister,conveying the author’s deep understanding of Gothic art.However,in the late period,American Gothic gradually became a synonym of a thought,and also represented a group of people with common characteristics.This thesis mainly analyzes the definition,cultural connotation,existence value and derivatives of Gothic culture in The United States.

Open Access

Original Research Articles

Article ID: 2413

Research on Students-centered Teaching in Primary and Secondary School

by Zhenxin Wang

Learning & Education, Vol.10, No.3, 2021; 157 Views, 23 PDF Downloads

With the development of education,many teaching methods have sprung up at home and abroad.In the traditional teaching mode,the teacher plays the main function,while students are always considered to learn passively,only learning knowledge from the lessons in the class,the textbooks,rather than learning with initiative.But in the real teaching process,no matter what stage the students are at,there are differences between different students in their interests,knowledge acquired,ability,logical thinking and so on.These differences are not immutable and they will change,which drives to the promotion of a new“Student-centered”teaching mode.This paper focuses on the new teaching mode of“Student-centered”in primary and secondary school,and probes into its effects on cultivating of students’questioning ability,interest in study and their personality.

Open Access

Original Research Articles

Article ID: 2414

Reflection and Reform of Genetics Experiment Teaching in Colleges and Universities

by Xiaoli Ma

Learning & Education, Vol.10, No.3, 2021; 76 Views, 9 PDF Downloads

Genetics is a relatively basic course in college biology major. In response to the requirements of the new era of teaching, we should pay attention to cultivating students’ innovative consciousness and practical ability in the teaching process of genetics. With the continuous development and progress of biology field, new professional knowledge theory and new biological technology appear constantly, genetics course teaching also ushered in new opportunities and challenges. This paper analyzes and discusses the improvement of the contents, forms and examination methods of genetics teaching in colleges and universities.

Open Access

Original Research Articles

Article ID: 2415

The Research Report on the Rubbings of Luochi Temple Tablet Written by Su Shi

by Xinde Dou

Learning & Education, Vol.10, No.3, 2021; 80 Views, 7 PDF Downloads

Luochi Temple Tablet Written by Su Shi is now kept in Memorial Temple to Liu Zongyuan in Liuzhou City, Guangxi Zhuang Autonomous Region. To date, there are four editions of rubbings of the tablet. The first and the second are both old rubbings collected by Liu Quanfu and Wang Yirong respectively. The third edition is collected by Qin Qingzeng from Liangxi District of Wuxi City. The fourth edition is an complete rubbing collected by the Institute of Human Sciences of Kyoto University. This article compares the shape and location of the same Chinese characters chosen from the four editions and determines that the edition collected by Liu Quanfu is an earlier one.

Open Access

Original Research Articles

Article ID: 2416

Research on China’s Countermeasures for the Development of Cultural Trade in Countries Along the “One Belt and One Roadâ€

by Fenqing Gai

Learning & Education, Vol.10, No.3, 2021; 159 Views, 7 PDF Downloads

The Belt and Road Initiative is an opportunity for my country’s development in all aspects, and it is also my country’s new concept of developing neighboring trade. However, the distribution of trade among various countries and regions is not even, the types of products are not balanced, and the development of cultural trade is relatively backward. Based on this, this article analyzes the current and development countermeasures of cultural trade between my country and the countries along the Belt and Road.

Open Access

Original Research Articles

Article ID: 2417

Intercultural Adaptation among African Master Students in Beijing

by Qi Zhang

Learning & Education, Vol.10, No.3, 2021; 87 Views, 9 PDF Downloads

China is becoming more popular as a destination of overseas study.This empirical research,based on self-rated questionnaires and semi-open interviews,explores adaptation of African master students in Beijing.It finds that participants’life,academic and psychological adaptation are generally satisfactory though difficulties do exist.Personality and host society are main contributory factors.

Open Access

Original Research Articles

Article ID: 2418

Observation on the Effect of Minimally Invasive Technique in Clinical Treatment of Orthopaedic Trauma

by Abulajiang Alafati

Learning & Education, Vol.10, No.3, 2021; 71 Views, 8 PDF Downloads

Objective To observe, analyze and study the application and value of minimally invasive technique in orthopaedic trauma. Methods thirty-eight patients admitted to the Department of Orthopaedic Trauma of Jilin Provincial People’s Hospital in the past one year were selected as observation objects, and they were divided into two groups: control group and observation group, with 19 patients in each group. The control group received conventional treatment, while the observation group received minimally invasive treatment. The control subjects included clinical treatment effect, pain score, quality of life score, incidence of clinical complications and treatment indicators. Results through observation, analysis and research we found that the comprehensive clinical effect and index to observe group was obviously superior to observe group (p < 0.05), and the observation group of intraoperative blood loss, operating time, postoperative wound healing, switching frequency effect is better than that in control group (p < 0.05), at the same time, the probability of complications to observation group was obviously lower than the control group.

Open Access

Original Research Articles

Article ID: 2419

The Analysis of the Flexible Quality Training of Tai Chi Athletes

by Jianbing Zhang

Learning & Education, Vol.10, No.3, 2021; 100 Views, 8 PDF Downloads

In order to improve the performance of Taijiquan athletes, the training methods of flexibility and quality of Jiangxi athletes are discussed and researched. Finally, the pnf flexibility training method and thermal effect training method are selected to match the traditions of Taijiquan athletes in the Jiangxi Wushu sports team. Comparing the flexibility training methods, it is finally concluded that the traditional flexibility training methods of the Jiangxi Wushu Team Taijiquan athletes have fewer parts that can have an effect, and the training methods are relatively simple. The athletes have already developed adaptability to the traditional training methods. Produce better training effect. Through experiments, it is known that the combination of pnf training method and thermal effect training method can help improve the flexibility of athletes, and more parts are practiced, and the performance is greatly improved. It is recommended that the flexibility training of Jiangxi Wushu Team Taijiquan athletes should be used The pnf training method is used in combination with the thermal effect training method to better improve the athlete’s competitive performance.

Open Access

Original Research Articles

Article ID: 2420

Construction, Implementation and Evaluation of a Smart Classroom Based on Teaching Resource Database for Vocational Schools

by Mingjiao Xu

Learning & Education, Vol.10, No.3, 2021; 92 Views, 8 PDF Downloads

Vocational education resource pool is designed to integrate “Internet +” technology into vocational education, so that it can promote the reform of educational philosophy, educational methodology and educational mechanism of vocational colleges. The most important battlefield of this reform is the classrooms, where we can start the construction of smart classrooms with the goal of improving learners’ core competence by changing thinking perspectives, building technology platforms, ensuring implementation of new mechanism, etc. To do so, it is necessary to construct and facilitate intelligent classrooms based on resource database. which enables educators to gain accurate data and comprehensive teaching resource. This paper focuses on the research and analysis of the ideas and methods of building and developing smart classroom based on resource database and establishes the evaluation system.

Open Access

Original Research Articles

Article ID: 2421

Comparative Analysis of Egon Schiele’s Inheritance and Innovation of Gustav Klimt’s works

by Shihua Yang, Jia Yang

Learning & Education, Vol.10, No.3, 2021; 167 Views, 23 PDF Downloads

In their artistic career,Gustav Klimt and Egon Schiele kept the friendship as teachers and friends. Both of them are representatives of Vienna secession. This paper, through a comparative analysis of Gustav klimt’s and Egon Schiele’s paintings of the same subject, explores Gustav klimt’s specific influence on Egon Schiele’s works and Egon Schiele’s inheritance and innovation. The study found that although Gustav Klimt had a strong influence on Egon Schiele’s early decorative expressionist style of painting, Egon Schiele eventually developed his own painting language.

Open Access

Original Research Articles

Article ID: 2422

An Improved HS Type Spectral Conjugate Gradient Method

by Jing Li, Shujie Jing

Learning & Education, Vol.10, No.3, 2021; 83 Views, 8 PDF Downloads

The spectral conjugate gradient (SCG) method was one of the most commomly used method to solve nonlinear unconstrained optimization problems. In this paper, an improved HS spectral conjugate gradient method is proposed. Under common assumptions, the descent and global convergence of this method are proved.

Open Access

Original Research Articles

Article ID: 2423

A Study of Overlapping Words in Shanxi Dialect——Take the Adjective Perspective as an Example

by Gang Chen

Learning & Education, Vol.10, No.3, 2021; 91 Views, 7 PDF Downloads

Many adjectives in Shanxi dialect are in overlapping forms. This is the biggest difference between it and Mandarin, because there are very few overlapping adjectives in Mandarin. These overlapping adjectives partially overlap as a whole, and some overlap partially, but many overlapping forms are integrated overlaps generated at one time, and only a small part is formed after multiple evolutions. We can understand the characteristics of word formation in the Western dialect of Wuxiang Mountain with the study of Shanxi’s adjective overlap.

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Original Research Articles

Article ID: 2424

Empirical Analysis of Factors Impacting of Brain Drain and Turnover Intention Among SME Employees in Sichuan, China

by Yucheng Dan

Learning & Education, Vol.10, No.3, 2021; 192 Views, 13 PDF Downloads

The purpose of this study was to explore the reasons for the SME employee resignation and the cause issue, to analyze the mechanism of increasing employee retention rate through SME human resource strategy for the satisfaction of employee retention. The investigation of how dependent variable of turnover intention relates to independent variables of employee background, personal feeling, organizational commitment, job satisfaction, work embeddedness, and social influence among SMEs in Sichuan of China.

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Original Research Articles

Article ID: 2425

Research on the Consumer Perception and Government Policies on Consumers’ Purchase Intention of NEV in Sichuan, China

by Zheng Dong

Learning & Education, Vol.10, No.3, 2021; 121 Views, 15 PDF Downloads

As a breakthrough in solving high carbon emissions from traditional fuel vehicles, new energy vehicles (NEV) showed great potential in reducing greenhouse gas emissions and improving air pollution. They could also be an important opportunity for China’s automobile industry to transform its development direction. This study analyzed the Sichuan Government’s policy on sales of new energy vehicles. It explored consumer perceived value and perceived risk factors related to new energy vehicle purchase intention. The results showed the government policy, all perceived values, and most perceived risks having significant impacts on buying intention on new energy vehicle, except time risk due to the expectation of development process of new energy vehicle for taking more extended time in the automobile industry.

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Original Research Articles

Article ID: 2426

An Empirical Study on the Influence Mechanism of Charitable Donations of Small and Medium-sized Enterprises on Corporate Reputation in Sichuan, China

by Shanya Gao

Learning & Education, Vol.10, No.3, 2021; 90 Views, 8 PDF Downloads

Corporate reputation would be an essential intangible asset of an enterprise. A good corporate reputation could bring many high-quality resources to the enterprise, thereby effectively improving its competitiveness. As a company, charitable donations, the most important manifestation of fulfilling social responsibilities, could receive more and more attention. Charitable contributions made by companies would affect the reputation of the company to a certain extent. In theory, corporate reputation as a signal could solve the problems faced by companies to a certain extent. A good reputation could usually bring higher performance to the company and could also be used as a signal to reflect corporate value. This study analyzed the Sichuan SMEs’ policy on charitable donation. It investigated three significant objectives with challenges SMEs faced in coping with local corporate reputation, utilizing influencing factors of operational advantages, and suggesting improvement on corporate reputation.

Open Access

Original Research Articles

Article ID: 2427

On the Application of Traditional Culture in the Establishment of Modern Brand

by Pinghe He, Xuan Wang

Learning & Education, Vol.10, No.3, 2021; 139 Views, 15 PDF Downloads

Chinese traditional culture has a long history, broad and profound. To promote the development of cultural branding, we must fully tap the excellent Chinese traditional culture. To integrate traditional culture into brand and form brand culture, enterprises should not only study traditional culture and its modern value, but also fully understand the real connotation of brand culture. In brand creation, only by correctly understanding and evaluating the fit between culture and brand, finding the entry point between culture and brand, excavating the connotation of traditional culture and understanding the differences between eastern and Western cultures, In order to better apply traditional culture to the establishment of modern brand and truly form the influence of cultural brand.

Open Access

Original Research Articles

Article ID: 2428

An Empirical Study on the Influence Mechanism of Internet Celebrity Problem on Consumers’ Live Streaming Shopping Purchase Decision in Sichuan, China

by Chuangdong Wei

Learning & Education, Vol.10, No.3, 2021; 141 Views, 19 PDF Downloads

With the development of the new Internet era, different changes occurred in consumer behavior and the competitive environment. The Internet economy, new media, and new technologies had been popularized, and shopping methods and e-commerce had been constantly updated. Marketing methods could have significantly been challenged. In the growing Internet celebrity economy, there were also some negatively problematic Internet celebrities participating in it.

Open Access

Original Research Articles

Article ID: 2429

Study of Job Satisfaction and Work Performance of Teacher Retention for Vocational Education in Sichuan of China

by Xia Xian

Learning & Education, Vol.10, No.3, 2021; 95 Views, 10 PDF Downloads

Education development in private higher vocational colleges had achieved remarkable results and became a significant force in promoting education and education in higher vocational colleges. However, due to subjective and objective reasons, the development of private vocational colleges would still not be optimistic. One of the main problems the development of education in private vocational colleges faced was the severe loss of teachers and the teachers’ team’s lack of stability and professionalism. For private vocational schools, teachers were the critical factor in their development. Job satisfaction and teachers’ work performance would be the main reason that influences the rate of teacher turnover.

Open Access

Original Research Articles

Article ID: 2430

Research on the Enhancement of Guangxi Traditional High School to Smart Class for Improving Students’ Learning Behaviors

by Changcheng Xie

Learning & Education, Vol.10, No.3, 2021; 112 Views, 9 PDF Downloads

The integration of information technology and teaching put forward new demands on the teaching environment of education in Guangxi, which further drove the reform. How to construct the intelligent teaching environment in high school scientifically and reasonably to provide high-quality resources, placed and facilitated for promoting the cultivation of innovative and compound talents? Based on the existing problems of teaching facilities and environment in high school as well as the need for transformation, this paper explored the smart classroom environment influencing Guangxi high school students, integrated precise strategic reference for smart class arrangements, and discovered the advantages of smart class coordination and outlook trends in future of Guangxi high school.

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Original Research Articles

Article ID: 2431

Empirical Research on Cosmetic Lipstick Sales under C2C E-Commerce Platform for Consumers’ Buying Intention in Dazhou of China

by Zhouping Ye

Learning & Education, Vol.10, No.3, 2021; 108 Views, 9 PDF Downloads

With the development of e-commerce and the accelerating pace of work and life, more and more people accepted online shopping. The number of online users in China increased, and the mobile network platform had gradually matured with the acceleration of development in the C2C e-commerce transaction model. The paper mainly analyzed the challenges of developing cosmetic lipstick marketing in Dazhou City, then explored the influencing factors to purchase intention, and lastly suggested a promotional strategy regarding pre-and after-sales.

Open Access

Original Research Articles

Article ID: 2432

Sharing Economy: A Study on the Factors Influencing Consumption Decision to Use Farm Sharing in Guizhou of China

by Lingzhi Zhang

Learning & Education, Vol.10, No.3, 2021; 82 Views, 8 PDF Downloads

With the rapid development of mobile internet technology, the operator would be no longer a single operator but could participate in the sharing economy as a resource supplier. Shared farms were based on an economic organization that was fully covering the interests of farmers as the primary carrier, with mixed-ownership enterprises composed of various capitals as the leading construction and operation body, supported by information technologies such as mobile Internet and Internet of Things, and sharing farms and homestays as the main features—integrating circular agriculture, creative agriculture, agricultural experience, and service functions, allowing farmers to participate in fully and benefit from the comprehensive operation and development model of rural revitalization, which more and more consumers favor.

Open Access

Original Research Articles

Article ID: 2433

The Empirical Study on Consumers’ Perception Through B2C Mobile E-Commerce Platform for Brand Equity in Sichuan

by Xiong Zhang

Learning & Education, Vol.10, No.3, 2021; 95 Views, 14 PDF Downloads

The market scale of Internet users expanded rapidly, and Internet users had gradually become accustomed to obtaining all kinds of information and consumption, resulting in several Internet as the survival and development space of e-commerce platforms. Various brands provide consumers (Customer) with rich data, goods, and services through e-commerce platforms (Business), both B to C forms, to seek their development and growth.

Open Access

Original Research Articles

Article ID: 2434

Research on Optimization of Compensation System for Employment Satisfaction of Henan CITIC Big Data Technology

by Yumeng Zhang

Learning & Education, Vol.10, No.3, 2021; 145 Views, 9 PDF Downloads

With the progress and development of the times, human resource management has become more complex. A compensation system that could attract and retain talented people would be necessary for cultivating and effectively utilizing talents through human resource management to obtain the core competitiveness of the organization. It could also be an issue that every enterprise and its managers must pay attention to at present. Based on the concepts of the compensation system related to job-based compensation, performance-based compensation, skill-based compensation, market-based compensation, and annual merit-based compensation.

Open Access

Original Research Articles

Article ID: 2435

How to Cultivate the Struggling Spirit of College Students in the New Era

by Lei Yu

Learning & Education, Vol.10, No.3, 2021; 87 Views, 16 PDF Downloads

As a positive value attitude and value reflection, the spirit of struggle runs through human production and life. In the critical period of realizing the great rejuvenation of the Chinese nation, vigorously cultivating the struggle spirit of college students in the new era, guiding them to take “struggle” as the most beautiful background of youth, and promoting the relay struggle and permanent struggle of young people in the new era are not only the objective requirements for college students in the new era, but also the subjective needs for the healthy growth of college students.

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Original Research Articles

Article ID: 2436

A Study of the State’s Responsibility for Pensions

by Xuefen Cao

Learning & Education, Vol.10, No.3, 2021; 67 Views, 9 PDF Downloads

At present, China has entered into an aging society, and the social risk brought by the aging population has become a major problem facing the country and society. Along with the weakening of the traditional-type family elderly function, the expansion of the state’s elderly responsibility has become an inevitable trend for the transformation of elderly responsibility. However, in the existing norms on old-age security, there are still problems of unbalanced distribution of responsibilities and blurred boundaries of government responsibilities.By analyzing the unreasonable aspects of the existing old-age security system, we summarize the proper contents of the state’s old-age responsibility, reasonably coordinate the state’s and individual’s old-age responsibility by applying the “subsidiarity principle”, and clarify the government’s position in the old-age responsibility, so as to construct a perfect old-age security system.

Open Access

Original Research Articles

Article ID: 2437

An Analysis on the Current Situations as well as Improvement of Basketball Teaching in College PE Courses

by Haoran Guo

Learning & Education, Vol.10, No.3, 2021; 145 Views, 11 PDF Downloads

Basketball teaching is an important teaching item in college physical education, and it plays an important role in promoting student health and improving sports skills. Basketball sports can not only enable students to exercise and improve their physical fitness in activities and training, but also promote students’ will. This article analyzes the current situation of basketball teaching in colleges and universities, and attempts to explore a more effective basketball teaching model.

Open Access

Original Research Articles

Article ID: 2438

Application of the Overall Ecological Architecture Concept in the Ecological Architecture Design

by Guangqian Cao, Tianyun Xu

Learning & Education, Vol.10, No.3, 2021; 148 Views, 9 PDF Downloads

Nowadays, China’s population base is gradually increasing, and the development of urbanization is getting faster and faster, China’s ecological environment is facing great challenges.Ecological imbalance must affect the quality of buildings. Therefore, in order to maintain the harmonious coexistence between buildings and the ecological environment, it is necessary to deeply implement the concept of the overall ecological architecture.

Open Access

Original Research Articles

Article ID: 2439

Discussion About the Middle School Education and Teaching Management Under the Concept of Innovative Development

by Lan Feng

Learning & Education, Vol.10, No.3, 2021; 109 Views, 8 PDF Downloads

In the management process of middle school education and teaching, the innovation and development concept is paying more and more attention.At present, with the continuous development of China’s education department, we also attaches importance to the development of innovative development concepts in education work.In the process of innovative development concept, it is necessary for relevant workers to face up to the new situation of development, study some new problems and create a new environment and formulate a new order for the whole education.Under the concept of innovative development, the concept of middle school development will improve students’ inner growth and development and personal comprehensive ability. Therefore, the current innovative development concept is of great help in the management of middle school education and teaching.

Open Access

Original Research Articles

Article ID: 2440

Innovation and Thinking of College Counselors’ Work from the Perspective of Moral Education

by Yanjie Li

Learning & Education, Vol.10, No.3, 2021; 74 Views, 7 PDF Downloads

From the perspective of moral education, college counselors play an important role in education. Therefore, college counselors and teachers should actively analyze the educational connotation of moral education, constantly integrate educational resources, and cultivate the comprehensive quality of college students. At the same time, college counselors and teachers should actively think about the innovation of work mode and content, strengthen communication and exchange with students, so as to grasp the basic situation of students in time and urge college students to develop good life and study habits.

Open Access

Original Research Articles

Article ID: 2441

Reform and Practice of Basketball Curriculum Under the Background of Physical Education Professional Certification

by Jia Liu

Learning & Education, Vol.10, No.3, 2021; 100 Views, 12 PDF Downloads

Basketball course in line with the echo of personalized learning, online teaching, leading, dynamic and open teaching and efficient interaction between teachers and students, the depth of inquiry learning, improve teaching mechanism, such as teaching target, make the effective combination of students’ knowledge, ability and quality, cultivate students the comprehensive ability to solve the problem and higher-order thinking, with the teachers’ sense of responsibility and initiative, As well as to become an excellent physical education worker’s accomplishment, so that the basketball course teaching content has The Times and forward-looking, the teaching form has the advanced and interactive.

Open Access

Original Research Articles

Article ID: 2442

A Study to Origin Analytical Psychology and Traditional Chinese Culture

by Tong Si, Qian Wu, Weiting Liu

Learning & Education, Vol.10, No.3, 2021; 90 Views, 9 PDF Downloads

Jung’s theory of analytical psychology is not entirely based on Freud’s ideas, and we have more often than not overlooked the fact that ancient Chinese traditional culture is an important source and theoretical foundation of analytical psychology.[1] Firstly, in the dimension of personality goals, Jung introduced the concepts of SELF and self-accumplish, based on the core of the Tao in the I Ching. Secondly, in the dimension of coordination of personality structure, Jung based on the ancient Taoist idea of “natural inaction” and “induction of heaven and man”, and then proposed the principle of co-occurrence. Again, in the dimension of personality types, Jung’s concept of introversion and extroversion, as well as the eight personality types, are fully in line with the ontology of the Eight Trigrams of Yin and Yang of Taoism in China. In conclusion, Jung’s analytical psychology is a secondary processing and development based on the excavation and full absorption of ancient Chinese traditional culture. Analytical psychology can be regarded as a model of deep integration of Chinese and Western cultures, and also provides a good example and model for us to further confront and develop Chinese traditional culture from the perspective of psychology history.

Open Access

Original Research Articles

Article ID: 2443

Analysis on Diversified Teaching Mode of Physical Education

by Xianggui Wan

Learning & Education, Vol.10, No.3, 2021; 89 Views, 16 PDF Downloads

Under the continuous promotion of the new curriculum reform, teachers need to constantly innovate in physical education teaching, and adopt diversified teaching modes to further improve students’ physical quality.This paper mainly discusses the problems existing in middle school physical education teaching, and puts forward specific solutions, hoping to help relevant teachers to further enrich physical education teaching.

Open Access

Original Research Articles

Article ID: 2444

A study on the Problems and Skills of Business English Translation

by Anni Wang

Learning & Education, Vol.10, No.3, 2021; 360 Views, 33 PDF Downloads

In the development of international economic activities, or the communication of different national culture, is relying on the powerful tool for English language, business English as an international language, plays a bridge role in international trade, along with our country market gradually into the international economy and society, the demand of business trade English translation and contradictions increasingly prominent. Business English is a combination of language, culture and economy. It is a common language for cross-cultural communication in the context of international business. Business English translation should follow certain principles, understand the characteristics of business English and pay attention to translation skills, which are very important for business English translation. However, there are many deficiencies and problems in current business English. In view of these problems, the corresponding measures are put forward.

Open Access

Original Research Articles

Article ID: 2445

An Experimental Study of Tone and Tone Sandhi in Baoding Dialect

by Xiang Xu

Learning & Education, Vol.10, No.3, 2021; 112 Views, 9 PDF Downloads

This paper analyzes the tone and tone sandhi of Baoding dialect by means of experimental phonetics. So far, only Li Zihe has conducted typological research on the tone sandhi of Baoding dialect in 2008. By using statistical methods, his paper summarizes the common characteristics of tone types and tone sandhi in northern dialects, and then investigates the two-character tone sandhi in Baoding dialect from the perspective of typology. This paper uses Praat to analyze the tone and tone sandhi of Baoding dialect and tries to give an objective description. In this paper, we obtain the data from the pronunciation of the native speakers of Baoding dialect. The data were collected from the native speakers of Baoding dialect by recording their pronunciation of the citation syllables and disyllabic sequence. The collected data were given a careful and detailed acoustic analysis by Praat. This study is the first attempt to analyze the tone and tone sandhi in Baoding dialect using the Praat. Comparing the present study with the previous study of Mandarin in terms of citation tones, it is found that T2 (43) is different in both pitch values and tonal shape; T1 and T4 are different in pitch values but not tonal shapes; T3 is the same in both pitch values and tonal shape. In terms of tone sandhi, the third tone T3 changed significantly in disyllabic sequence.

Open Access

Original Research Articles

Article ID: 2446

Application Research of SHOT Printing Simulator in the Course Teaching of Printing Specialty

by Yuefei Yu

Learning & Education, Vol.10, No.3, 2021; 79 Views, 9 PDF Downloads

There are many disadvantages in the traditional teaching of printing specialty. Under the traditional education mode, teachers are in the leading position in teaching, and students passively accept the indoctrination of knowledge, which affects the development of students’ knowledge system and restricts the development of students’ thinking ability and innovation ability. SHOTS(Sheeteed Offset Training Simulator) is an important attempt in the teaching of printing course, which plays an important role in the improvement of theoretical teaching and practical teaching.

Open Access

Original Research Articles

Article ID: 2447

The Design of Exercise Structure and Operation System of Higher Mathematics Under the Background of Educational Informationization

by Lixun Zhu, Dan Ding

Learning & Education, Vol.10, No.3, 2021; 81 Views, 9 PDF Downloads

The teaching reform of higher mathematics has been paid much attention and achieved a lot of achievements. But people have not paid enough attention to the exercises and homework of higher mathematics. The exercises and homework of higher mathematics should not be ignored. It is an important aspect of teaching and learning of higher mathematics. The traditional higher mathematics homework is the students’ personal operation to do the exercises in the textbook after class. Practice has proved that these exercises are very necessary, but it is far from enough for homework to be limited to such exercises. In order to stimulate students’ interest in learning, encourage their confidence in learning and strengthen the spirit of cooperation among students, the structural design under the background of information is mainly adopted in enriching the forms of higher mathematics homework.

Open Access

Original Research Articles

Article ID: 2448

Research on the Current Situation and Improvement Strategies of Classroom Teaching Management in Secondary Vocational Schools

by Yongjie Chen

Learning & Education, Vol.10, No.3, 2021; 128 Views, 10 PDF Downloads

With the continuous acceleration of the upgrading of my country’s industrial structure and the continuous adjustment of economic structure, the demand for technical and technical talents in all walks of life is getting higher and higher, and the important position and role of vocational education has been paid attention to. As the core of educating people in secondary vocational colleges, classroom teaching currently has many problems. Through extensive research, this article summarizes and sorts out the outstanding problems in the current secondary vocational classroom teaching management, and analyzes the reasons in depth, and proposes improvement strategies.

Open Access

Original Research Articles

Article ID: 2449

The Role of Format Specification in Visual Communication Design

by Xiao Wu

Learning & Education, Vol.10, No.3, 2021; 119 Views, 11 PDF Downloads

Format specification is one of the most important knowledge in visual communication design, in the field of visual communication design has the widespread application, the specification and design in the design of plate in the daily work of one of the most commonly used design specifications, whether online or offline, throughout the design process, cannot leave the format specification, in this paper, by combining the poster design in the format design, for example, This paper expounds and summarizes the function of layout design specification before, during and after the design of actual combat.

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Original Research Articles

Article ID: 2450

Application Research of BIM + VR Technology in Real Green Building Engineering

by Yunlei Chen

Learning & Education, Vol.10, No.3, 2021; 83 Views, 9 PDF Downloads

After the application of BIM+VR technology in green building engineering, the previous single design scheme is broken, so that users can see the results of green building construction in advance. Designers introduce product performance and green design content through technology, so as to satisfy user experience.In the construction of BIM technology +VR technology, construction personnel can also enter the scenario analysis, laying a solid foundation for the smooth progress of the subsequent green construction.

Open Access

Original Research Articles

Article ID: 2451

Design and Implementation of Real Time Data Processing System Based on Spark Streaming

by Huang He

Learning & Education, Vol.10, No.3, 2021; 95 Views, 11 PDF Downloads

With the rapid development of Internet technology, people have more abundant ways to obtain information through the Internet.More and more information is spread in the network, which will produce a large amount of data.The big data type is more complicated. In order to implement data implementation, the industry is generally combined with different data types and business scenes, special development and design of different processing subsystems.This method has a large research cost and learning cost, and a unified computing system platform is relatively lacking, which further makes developers unable to maintain and expand the system formed by different sets of technology systems.Based on the above situation, this paper designs a universal real-time data analysis and processing system based on Spark Streaming.

Open Access

Original Research Articles

Article ID: 2452

Analysis on the Logical Proof And Practical Approaches of Aesthetic Education

by Jipin Li

Learning & Education, Vol.10, No.3, 2021; 101 Views, 8 PDF Downloads

The educational function of aesthetic education is a realistic subject to improve the quality-oriented education in a comprehensive way. Theory is the forerunner of action, therefore, it is necessary to enhance the basic theoretical research and give clear answers to some basic theoretical questions in the field of aesthetic education, in order to receive much attention from the whole society. What is the logical starting point of aesthetic education? What are the internal conditions of aesthetic education? How to realize the educational function of aesthetic education in the process of its implementation? These are the fundamental questions to be answered in deepening the research of aesthetic education. Grasping the essential stipulation and logical starting point, clarifying the internal conditions and creating practical conditions can realize an implementation of in-depth aesthetic education, which are conducive to overcoming many difficult problems of aesthetic education.

Open Access

Original Research Articles

Article ID: 2453

Research on Teaching Strategies of Chinese Discontinuous Text Reading in Junior Middle School

by Yixin Li

Learning & Education, Vol.10, No.3, 2021; 104 Views, 17 PDF Downloads

Under the promotion of the new curriculum reform, Chinese teaching in junior middle school has made great progress. As an indispensable part of Chinese teaching in junior middle school, the importance of reading can not be ignored. Discontinuous text reading is a very important quality and skill. It helps students deepen their understanding of the text in the form of pictures and texts, and helps to enhance the effect of students’ reading learning. This paper discusses the teaching strategies of Chinese discontinuous text in junior middle school, hoping to have a positive help to the teaching of discontinuous text reading.

Open Access

Original Research Articles

Article ID: 2454

Research on Equity Incentive in Service Industry Under the Influence of Epidemic

by Silan Liu

Learning & Education, Vol.10, No.3, 2021; 123 Views, 10 PDF Downloads

With the continuous improvement of China’s market environment and policy environment, more and more companies in China begin to introduce equity incentive system. Because of the global spread of COVID-19, many enterprises are in trouble, especially in the service industry, which is seriously damaged and cash flow is rather tight. Based on the perspective of long-term operation and development of enterprises, it is very important to choose an appropriate equity incentive model.

Open Access

Original Research Articles

Article ID: 2455

Summary of the Evolution from “Dialectics of Nature†to “Philosophy of Science and Technologyâ€

by Zhuoxuan Lv

Learning & Education, Vol.10, No.3, 2021; 280 Views, 14 PDF Downloads

Dialectics of Nature has always been an important part of Marxist philosophy, which can not only help people find the essence through phenomena but also explore the objective laws of nature, society and thinking. Philosophy of science and technology is the continuation and result of the development of dialectics of nature, which not only combines materialism but also combines natural laws, human knowledge, science and technology, and so on. It can not only help people find the law of natural and social development, but also find the law of scientific and technological development and new trends so as to promote the harmonious development of socialism. Therefore, the philosophy of science and technology is the inevitable trend and result of the development of dialectics of nature, which should be paid attention to.

Open Access

Original Research Articles

Article ID: 2456

Research on the Positive Development Model of College Students’ Mental Health Education Based on the Perspective of Life Education

by Xin Ma

Learning & Education, Vol.10, No.3, 2021; 97 Views, 17 PDF Downloads

In the process of mental health education in colleges and universities, taking life education as a perspective is a new idea, which is conducive to promoting the physical and mental development of college students, can expand the life width of college students, create a living environment for college students, and improve the quality of life of college students . At present, many college students have different levels of mental health problems, which reveals that colleges and universities still have problems in mental health education. Based on this, this article uses literature analysis and induction methods to explore the construction of a positive development model for college students’ mental health education from the perspective of life education, hoping to provide reference and reference for educators.

Open Access

Original Research Articles

Article ID: 2457

Discussion on the Path of Legal “Common Wealth†in New Times

by Lanlan Ruan

Learning & Education, Vol.10, No.3, 2021; 101 Views, 8 PDF Downloads

The whole society enters the common prosperity phase, eliminating the problem of polarization, which is an important feature of common prosperity.After 100 years of self-built the party, the Communist Party of China is committed to the common prosperity and the common prosperity path is more broad.In this regard, this paper analyzes the value pursuit of public prosperity, explains the current situation of income distribution, and puts forward the path to achieve legal “common prosperity” under the background of new era.

Open Access

Original Research Articles

Article ID: 2458

The Application of the Expression form of Contemporary Art in the Creative Advertisement of Dongguan Time-honored Brand

by Xunmiao Ruan

Learning & Education, Vol.10, No.3, 2021; 85 Views, 8 PDF Downloads

Excellent advertising creativity can enhance the value of a brand, and also represent a brand image.There are various forms of expression of contemporary art, and just because of this, the perfect collision between the charm of contemporary art and advertising creativity can burst out gorgeous sparks.Dongguan is the most representative city of Lingnan culture, which is rich in long history, culture and rich folk characteristics.The time-honored brands of Dongguan contain the warmth and memories of the city. The brand image with regional characteristics is deeply rooted in the hearts of people and it has become an immortal memory in the hearts of a generation.Dongguan’s old-fashioned brand creative advertisement conveys a new idea through the expression of contemporary art, it is necessary to start research from the origin of the brand.And according to the unique temperament of the time-honored brand, reasonable addition of innovative advertising ideas.Under the influence of the expression form of contemporary art, the creative advertising of time-honored brands must be changed to improve the innovation ability, so as to effectively comply with the trend of social development, achieve development goals, enhance the publicity of dongguan timehonored brands, and establish a positive corporate image.Make the advertising design of the Dongguan old brand brand in the market.In this paper, through the study of the expression of contemporary art in dongguan time-honored brand advertising creative application of the following research.

Open Access

Original Research Articles

Article ID: 2459

On the Features of Contemporary Youth’s Values on Life and Educational Countermeasures

by Ziji Sun

Learning & Education, Vol.10, No.3, 2021; 68 Views, 8 PDF Downloads

With an increasing development and boom of China’s socialist market economy, people’s living standards have been greatly improved and promoted. While conducting economic activities and trading with other countries, we are also actively carrying out cultural exchanges. As a result, people’s traditional ideologies have been impacted to various degrees, and their values have also been changed greatly. This change has a positive and negative impact on the formation of the values of life of young people who are actively thinking and not deeply involved in the world. The life values of contemporary adolescents are becoming more diversified, and there has been a deteriorating trend, especially when it comes to dealing with the issue of “the relationship between dedication and demand”.This paper mainly expounds the characteristics of teenagers’ life values, and puts forward relevant scientific and reasonable educational countermeasures: in view of the current situation of teenagers’ life values, we should carry out value education for contemporary teenagers, strive to establish a correct orientation of public opinion, and hope to have a certain reference and reference for the formation of teenagers’ life values in our country.

Open Access

Original Research Articles

Article ID: 2460

Coherence in Chinese Conversation

by Guo Xie

Learning & Education, Vol.10, No.3, 2021; 72 Views, 8 PDF Downloads

Conversational analysis, as a branch of spoken discourse analysis, is to investigate the way that conversation works in practice. Relevant studies on the adjacency pairs in conversational analysis aim to explore the discourse coherence. To probe into the coherence in Chinese conversation in a further way, this paper investigates how a chain of adjacency pairs functions in Chinese conversation.

Open Access

Original Research Articles

Article ID: 2461

Research on the Construction of First-class Chinese Medicine Undergraduate Education System in the New Era

by Fan Yang, Di Wang, Shiyu Wang, Yong Li

Learning & Education, Vol.10, No.3, 2021; 95 Views, 7 PDF Downloads

The new era has put forward new requirements for first-class personnel training. Chinese medicine colleges and universities should actively explore the construction of first-class Chinese medicine personnel training system,and comprehensively improve the ability of personnel training. In this paper,based on the construction concept of first-class TCM personnel training system in the new era and the connotation research of first-class TCM personnel,we explore the construction of first-class undergraduate specialty system,first-class curriculum construction system,teacher training system,student development system and quality assurance system.

Open Access

Original Research Articles

Article ID: 2462

Algorithmic Risks and Countermeasures of Ideological and Political Education in Colleges and Universities from the Perspective of Communicative Practice

by Junhua You

Learning & Education, Vol.10, No.3, 2021; 72 Views, 9 PDF Downloads

Algorithm recommendation has become the main means of social life information dissemination. As the forefront of ideological work in colleges and universities, ideological and political education is more directly affected by algorithm recommendations. There are algorithmic risks in the relationship between the lack of subjectivity of educators, the solidification and closure of the value of the educated, and so on. The algorithmic risks exist in the field of communication, such as the personalization of technical algorithm recommendation, the broadening of traditional ideological and political education, and the confusion of values in mainstream ideology. The Marxist concept of communicative practice takes people as the basis of production practice, and highlights the practical structure of ‘subject-object-subject’. It provides useful thinking for dealing with the algorithmic risks of ideological and political education in colleges and universities. It is necessary to reconstruct the relationship between teachers and students in ideological and political education and strengthen the construction of cultural positions in ideological and political education in universities.

Open Access

Original Research Articles

Article ID: 2463

Global Logistics Supply Chain Analysis-Take Xiaomi Company as an Example

by Hongjia Yu, Geng Li, Siyu Li, Di Wang

Learning & Education, Vol.10, No.3, 2021; 270 Views, 193 PDF Downloads

This essay will analyze the impact on global supply chain and logistics of globalization and technology, then will include competitive strategy of Xiaomi and it is future challenge.

Open Access

Original Research Articles

Article ID: 2464

Application Research of Multimodal Sensing Technology in Online Classroom

by Yeqian Yuan

Learning & Education, Vol.10, No.3, 2021; 64 Views, 13 PDF Downloads

Online classroom can be said to be the result of the combination of Internet technology, multimedia technology and classroom teaching.In particular, since the 2020 new crown, many schools have implemented online courses, as an alternative to suspension during the epidemic.Multi-mode perception technology is a very practical technology to carry out online classrooms. It can make classroom teaching diversification, making classroom teaching more lively and relaxed, further promoting the improvement of students’ interest in learning.Therefore, we should actively promote the use of multi-modal perceptual technology online class. Below, we will carry out some analysis according to this topic.

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Original Research Articles

Article ID: 2465

The Influence of Art Education on Thinking Mode

by Jinfeng Zhang

Learning & Education, Vol.10, No.3, 2021; 88 Views, 11 PDF Downloads

This article mainly discusses the influence of art education on thinking mode, and analyzes the effective strategies of how to cultivate innovative thinking in art education, so as to promote the development of education and teaching, and lay the foundation for subsequent development. Painting practice and art theory can both open up and inspire ways of thinking. Due to the characteristics of art education activities, people can easily and naturally enrich their ways of thinking.

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Original Research Articles

Article ID: 2466

Illusion and Absurdity in Who’s Afraid of Virginia Woolf by Albee

by Ge Hu

Learning & Education, Vol.10, No.3, 2021; 90 Views, 18 PDF Downloads

The paper explores the reality-illusion-absurdity matrix in Edward Albee’s play Who is Afraid of Virginia Woolf. The characters escape reality with various tricks. The absurdity of the play is that illusion, though destructive, is eagerly needed by the characters to fill the void in their massage and existence. Albee thinks that even though life is nothing we must have the courage to confront our emptiness.

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Original Research Articles

Article ID: 2467

Exploration and Practice of Campus Green Dormitory Construction from the Perspective of Ecological Civilization:Taking Bengbu University Town as an Example

by Guanghui Wang, Jie Gao, Yanhui Bian

Learning & Education, Vol.10, No.3, 2021; 99 Views, 9 PDF Downloads

Since the 18th CPC National Congress, the construction of ecological civilization has become an important strategy for the development of the Party and the country in the new era. Green campus construction is indispensable for future urban development. Green campus construction is not only conducive to talent training, but also conducive to scientific research and innovation. As a part of green campus, dormitory plays an important role in environmental construction. This paper aims to explore the campus green dormitory construction scheme from the perspective of ecological civilization, create a good green living atmosphere for students, and help the construction of urban ecological civilization

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Original Research Articles

Article ID: 2468

The Role of Teacher-Student Relationships in the Promotion of Student Wellbeing

by Jiali Zhou

Learning & Education, Vol.10, No.3, 2021; 103 Views, 18 PDF Downloads

With the development of the economy, people’s spiritual needs have gained greater attention, in which wellbeing is one of the most important related factor. And many schools have been made efforts to promote student wellbeing (SW), such as improving the quality of school design and an enhanced understanding of the complexity of teachers’ roles (Dudek, 2000; Woolner et al., 2010).

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Original Research Articles

Article ID: 2469

Application of Contemporary Art Language Form in Dongguan Traditional Food Brand Design

by Xi Wang

Learning & Education, Vol.10, No.3, 2021; 176 Views, 8 PDF Downloads

With the development of The Times, the progress of society and the continuous improvement of the level of science, technology and culture, the expression forms of artistic language are also diverse, and image symbols play an important role in the visual communication of People’s Daily life.For example, image symbols such as advertising, photography, design, media and movies have occupied people’s lives.Especially in the expression of image symbols, people are impressive in the traditional food brand design in Dongguan.Nowadays, a variety of art forms make the presentation of art more dynamic and complex.A variety of art works are presented in the public’s view in different appearances. This paper studies the forms of contemporary art language to understand the elements and applications of art language in the design of traditional food brands in Dongguan.

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Original Research Articles

Article ID: 2470

Post--colonialism of Robinson Crusoe

by Wei Lu

Learning & Education, Vol.10, No.3, 2021; 277 Views, 97 PDF Downloads

Robinson Crusoe is a realistic fiction. From the perspective of realism, Robinson’s perseverance, courage and never give up spirit on the desert island inspired generations of colonists and explorers. From the point of view of post-colonialism, Daniel Defoe reflected the imperialism and colonialism of that time through this work. Robinson’s occupation, development and rule of the desert island is exactly the process of colonizers creating colonies, which is a true portrayal of colonizers’ overseas expansion and occupation. This paper makes a deeper interpretation of Robinson Crusoe and analyzes the colonialist thoughts in it.

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Original Research Articles

Article ID: 2471

The Challenge to Patriarchy and Colonialism in Wide Sargasso Sea

by Xiaotian Wei

Learning & Education, Vol.10, No.3, 2021; 94 Views, 22 PDF Downloads

In Wide Sargasso Sea, Jean Rhys illustrates Antoinette’s experience and sufferings throughout her life. This article intends to focus on the the challenge to patriarchy and colonialism in Wide Sargasso Sea by making a detailed analysis of the male character Rochester. This article can generally be divided into two parts. Firstly, it explores author’s attempt to challenge the authority of the patriarchal society by depriving the male protagonist’s right of name and exposing the ugly nature of this patriarchal mercenary. Secondly, it analyses the author’s effort to subvert the authority of colonialism by deconstructing the male protagonist Rochester’s identity as a white European colonist. This article argues that Wide Sargasso Sea demonstrates Rhys’s revolutionary subversion of the authority of patriarchy and colonialism.

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Original Research Articles

Article ID: 2472

On the Effectiveness of English Teaching in Junior Middle School from the Perspective of the Creation of Situation

by Ranran Hou

Learning & Education, Vol.10, No.3, 2021; 190 Views, 19 PDF Downloads

Under the guidance of constructivism learning theory and situated cognition theory, this study takes the teaching videos of high quality English classes in junior middle school as the research subjects. It is found that there are some problems in the creation of situations in junior middle school English classroom, such as the ambiguity of teaching situation, the simplicity of teaching situation and the inadequacy of communication in situation. Furthermore, it puts forward the corresponding and effective strategies to improve the teaching effect of the creation of situation. This study provides a reference for teachers to create a good teaching situation.

Open Access

Original Research Articles

Article ID: 2473

Research on Online Game Marketing Strategy Based on Consumer Buying Intention in Guizhou of China

by Shenghong Liu

Learning & Education, Vol.10, No.3, 2021; 181 Views, 9 PDF Downloads

With the rapid development of the online game industry, more and more enterprises have begun to attract more consumers to use their services and product. In Guizhou, the online game market could be one of the critical developments in the entertainment sector for the number of young consumers. This research focused on investigating how online marketing empowers consumers to market the products, study the various tools and techniques for influencing consumer purchasing decision and brand perception and suggest policies to game developers for game enhancement in the online game industry.

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Original Research Articles

Article ID: 2474

The Study on E-Commerce Based on Agribusiness Model for Improving the Operational Satisfaction of Community Farming Business at Shouguang City, China

by Changping Liu

Learning & Education, Vol.10, No.3, 2021; 114 Views, 6 PDF Downloads

The rapid development of e-commerce changed consumer shopping habits and sales market structure. In the context of the rural revitalization strategy and the internet economy, more and more agricultural product sales companies utilized e-commerce platforms to expand their sales channels and hope to solve the problems of low efficiency and high cost of traditional e-commerce distribution and provide new channels for product sales. Due to the lack of standardization, enterprises’ online and offline connections were not close enough for agricultural product circulation and customer satisfaction in the Shouguang City of Shandong Province, leading to the poor customer shopping experience and low satisfaction.

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Original Research Articles

Article ID: 2475

Study of Consumption Intention for Household Appliance at Double Eleven Online Shopping Festival in Guizhou of China

by Li Luo

Learning & Education, Vol.10, No.3, 2021; 136 Views, 9 PDF Downloads

With the rapid development of the Internet economy, consumers’ intention to buy online increased. The Double Eleven online shopping festival had a significant impact on the annual sales of various e-commerce platforms. Based on the uniqueness of the online shopping festival, online consumers could only recognize products through virtual observation of the products and the feeling of the shopping atmosphere. By improving the sales performance during the shopping festival, merchants needed to increasingly focus on creating the atmosphere of the online shopping festival through various marketing methods. But how to make consumers having a good shopping experience in the atmosphere of the online shopping festival would be the development of e-commerce.

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Original Research Articles

Article ID: 2476

An Empirical Study on the Impact Mechanism of Big Data-based Precision Push Models on Consumers’ Online Buying Behavior in Southwest District of China

by Shuren Luo

Learning & Education, Vol.10, No.3, 2021; 89 Views, 18 PDF Downloads

In the era of big data, consumers, as the main body of the economy, had been affected to a large extent by purchasing behavior. This impact would have mainly been reflected in the changes in consumer behavior, coupled with the development of the e-commerce industry in society. Consumers did change from traditional physical store purchases to online purchases as consumers’ online purchases increased. However, in the face of many commodities, it would be difficult for users to find items of interest. The precision push model came into being the user’s mathematical modeling based on the user’s behavior characteristics for searching the user’s possible feelings in items of interest to users. However, whether the matching of the precise push mode and the user interacted effectively, promoting and stimulating the consumption behavior of consumers would still face the problem of accuracy and efficiency.

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Original Research Articles

Article ID: 2477

Study of the Influencing Factors of Sichuan Online Consumer Shopping Experience in Purchase Intention

by Changhao Tian

Learning & Education, Vol.10, No.3, 2021; 98 Views, 11 PDF Downloads

Online shopping would have been viewed as a rapidly developing phenomenon in Sichuan, China. The general perception of the exponential growth of significant suppliers in the industry indicated that e-commerce showed great market demand potential. The convenience of online shopping made it an emerging trend for consumers, especially Sichuan residents. The prevalence of online shopping aroused concern among retailers in this area. The three focuses of this research focused on: exploring the influence mechanism between purchase intention and consumer shopping experience, verifying the types of online purchase attitudes and behaviors, and analyzing the impact of various dimensions of purchase intentions by selecting the online platform.

Open Access

Original Research Articles

Article ID: 2478

Research on Female Consumers’ Impulsive Consumption Based on Perspective of Consumer Purchase Decision Model in Sichuan, China

by Shaobin Wang

Learning & Education, Vol.10, No.3, 2021; 103 Views, 7 PDF Downloads

This paper integrated and analyzed the impulsive buying behavior of Sichuan female consumers in three objectives: the factors that promote or inhibit the impulsive purchase decision-making process, influencing factors of marketing stimulation, and suggestions of improvement for existing business strategies. Combining relevant theories and the characteristics of the Chinese shopping environment constructed a theoretical model of the influence mechanism of female consumers’ impulsive buying decisions. In addition, herd psychology served as a moderating variable to observe whether it has a moderating effect on the original model.