Study of the Influencing Factors of Sichuan Online Consumer Shopping Experience in Purchase Intention
Abstract
Online shopping would have been viewed as a rapidly developing phenomenon in Sichuan, China. The general perception of the exponential growth of significant suppliers in the industry indicated that e-commerce showed great market demand potential. The convenience of online shopping made it an emerging trend for consumers, especially Sichuan residents. The prevalence of online shopping aroused concern among retailers in this area. The three focuses of this research focused on: exploring the influence mechanism between purchase intention and consumer shopping experience, verifying the types of online purchase attitudes and behaviors, and analyzing the impact of various dimensions of purchase intentions by selecting the online platform.References
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