Research on Online Game Marketing Strategy Based on Consumer Buying Intention in Guizhou of China
Abstract
With the rapid development of the online game industry, more and more enterprises have begun to attract more consumers to use their services and product. In Guizhou, the online game market could be one of the critical developments in the entertainment sector for the number of young consumers. This research focused on investigating how online marketing empowers consumers to market the products, study the various tools and techniques for influencing consumer purchasing decision and brand perception and suggest policies to game developers for game enhancement in the online game industry.References
[1] Wang, Z. and Ierapetritou, M. (2016). A novel feasibility analysis method for black-box processes using a radial basis function adaptive sampling approach. AIChE Journal. Vol 63 Issue 2, p.532-550.
[2] Shi, W. et al. (2016). External corporate governance and financial fraud: cognitive evaluation theory insights on agency theory prescriptions. Strategic Management Journal. Vol 38 Issue 6, p.1268-1286.
[3] Sarver, V. T. (1983). Ajzen and Fishbein’s “theory of reasoned actionâ€: A critical assessment. Journal for the Theory of Social Behaviour, Vol 13(2), p.155–163.
[4] Lee, Y. et al. (2003). THE TECHNOLOGY ACCEPTANCE MODEL: PAST, PRESENT, AND FUTURE. Communications of the Association for Information Systems. Vol 12, p.752-780.
[5] Csikszentmihalyi, M and Wong, M. (1991). Motivation and Academic Achievement: The Effects of Personality Traits and the duality of Experience. Journal of Personality. Vol 59 Issue 3, p.539-574.
[6] Yang, Y. (2018). China Online Games: The Hidden Worries Behind the World Zhongguancun. Journal of Game Culture, Vol 2, p.76-78.
Authors contributing to this journal agree to publish their articles under the Creative Commons Attribution-Noncommercial 4.0 International License, allowing third parties to share their work (copy, distribute, transmit) and to adapt it, under the condition that the authors are given credit, that the work is not used for commercial purposes, and that in the event of reuse or distribution, the terms of this license are made clear. With this license, the authors hold the copyright without restrictions and are allowed to retain publishing rights without restrictions as long as this journal is the original publisher of the articles.
