The Study on E-Commerce Based on Agribusiness Model for Improving the Operational Satisfaction of Community Farming Business at Shouguang City, China
Abstract
The rapid development of e-commerce changed consumer shopping habits and sales market structure. In the context of the rural revitalization strategy and the internet economy, more and more agricultural product sales companies utilized e-commerce platforms to expand their sales channels and hope to solve the problems of low efficiency and high cost of traditional e-commerce distribution and provide new channels for product sales. Due to the lack of standardization, enterprises’ online and offline connections were not close enough for agricultural product circulation and customer satisfaction in the Shouguang City of Shandong Province, leading to the poor customer shopping experience and low satisfaction.References
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