The Study on E-Commerce Based on Agribusiness Model for Improving the Operational Satisfaction of Community Farming Business at Shouguang City, China
Abstract
The rapid development of e-commerce changed consumer shopping habits and sales market structure. In the context of the rural revitalization strategy and the internet economy, more and more agricultural product sales companies utilized e-commerce platforms to expand their sales channels and hope to solve the problems of low efficiency and high cost of traditional e-commerce distribution and provide new channels for product sales. Due to the lack of standardization, enterprises’ online and offline connections were not close enough for agricultural product circulation and customer satisfaction in the Shouguang City of Shandong Province, leading to the poor customer shopping experience and low satisfaction.References
[1] Esenyel, V. and Emeagwali, O. (2019). The relationship between perceived corporate reputation and employee’s positive word of mouth behavior: The mediation effect of trust to managers. Management Science Letters. Vol9 (5), p.673–686.
[2] Harness, D. et al. (2018). The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs. Industrial Marketing Management. Vol 75, p.17-30.
[3] Seifert, B. et al. (2004). Having, giving, and getting: Slack resources, corporate philanthropy, and firm financial performance. Business of. Society. Vol 43, p.135–161.
[4] Cheng, L. (2020). Evaluation of e-commerce logistics and distribution services based on customer satisfaction. Modern Marketing. Vol 2, p.33-45.
[5] Du, X. et al. (2014). Online shopping, fresh product e-commerce industry new explosion point. Operation and Management. Vol 5, p.44-46.
[6] Negrao, C. (2018). Impact of E-Commerce on Agricultural Business Success. Improving Business Performance Through Effective Managerial Training Initiatives. Ch 11, p.223-253.
Authors contributing to this journal agree to publish their articles under the Creative Commons Attribution-Noncommercial 4.0 International License, allowing third parties to share their work (copy, distribute, transmit) and to adapt it, under the condition that the authors are given credit, that the work is not used for commercial purposes, and that in the event of reuse or distribution, the terms of this license are made clear. With this license, the authors hold the copyright without restrictions and are allowed to retain publishing rights without restrictions as long as this journal is the original publisher of the articles.
