Vol. 10 No. 8 (2021)

Full Issue

  • Open Access

    Articles

    Article ID: 3047

    Chinese Version of VEINES-QOL/Sym Questionnaire in Chinese Patients with Deep Venous Thrombosis: Cultural Adaptation and Psychometric Properties

    by Fengling Li, Yali Wang, Xuemei Wei, Shizheng Du, Shenglian Duan, Guolu Jiang, Lijun Cui, Fang Tang, Liping Wei, Mengjiao Yang, Rong Chen

    Learning & Education, Vol.10, No.8, 2022; 102 Views,

    Purpose:To verify the psychometrical properties of the Chinese-version VEnous INsufficiency Epidemiological and Economic Study-Quality of Life/Symptoms (VEINES-QOL/Sym) questionnaire, in Chinese patients with deep venous thrombosis.Methods:The English-version VEINES-QOL/Sym questionnaire was translated into Chinese by forward-translation, back-translation and cultural adjustment, and approved by the original authors. It was administered to patients with deep venous thrombosis of the two local hospitals in Nanchong from Jul 2017 to Jan 2018. The internal consistency reliability and construct validity of the Chinese version of VEINES-QOL/Sym questionnaire were evaluated. Main outcome measures were as follows: Reliability was tested using Cronbach’s alpha coefficient, internal consistency reliability, retest reliability, split-half reliability . Validity was verified by structure validity, content validity and criterion-related validity.Results:In pilot study, a total of 132 participates completed the questionnaire. In validity sample, a total of 335 participates completed the questionnaire. The Chinese-version VEINES-QOL/Sym questionnaire has 25 items. And it had good internal consistency and stability (Cronbach’s α coefficients ranging from 0.877-0.930, split-half coefficients ranging from 0.792-0.913 and retest coefficients ranging from 0.891-0.987). The Chinese-version VEINES-QOL/Sym summary score had good criterion-related validity in the PCS (physical component summary) and MCS (mental component summary) of Chinese-version SF-36 (0.801 and 0.792). Four factors emerged from exploratory factor analysis, which named symptoms (Q1a-i, Q6), physical functioning (Q2, Q3a-d), role-physical (Q4a-d, Q5) and mental health (Q7a-e) respectively. ConclusionsThis questionnaire was shown to be reliable and valid in the Chinese language. We propose that the Chinese-version VEINES-QOL/Sym is a useful tool for local use.

  • Open Access

    Articles

    Article ID: 3048

    How Does the Theory of Marketing Mix Affect Consumer Behaviours, with the Development of Fandom Economy?

    by Jiafei Ling

    Learning & Education, Vol.10, No.8, 2022; 185 Views, 18 PDF Downloads

    Fandom economy is becoming an increasingly hot topic in current society. Therefore, researching on such a newly-emerging phenomenon is worthy of being done. Through the analysis of “celebrity effect”, also called “idol culture” in this dissertation, fans behaviours and the business model of entertainment company by the theories from marketing area, it could help to find out the supply chain of this industry and understand the fundamental reasons why fandom economy occurs.

  • Open Access

    Articles

    Article ID: 3049

    Research on the Construction of the Second Classroom of Innovation and Entrepreneurship in Industry Characteristic Universities

    by Limin Cheng

    Learning & Education, Vol.10, No.8, 2022; 70 Views, 8 PDF Downloads

    The study conducted a survey among the university with typical industry characteristics and analyzed the current situation together with problems about the construction of the second classroom of innovation and entrepreneurship education. It found that the positive role of the second classroom was generally recognized by college students. However, there were some deficiencies in the second classroom of innovation and entrepreneurship, such as, low participation rates, utilitarian tendency and inefficiency of comprehensive management etc. In order to promote the development of the educational function of the second classroom, the incentive mechanism of innovation and the entrepreneurship evaluation should be improved, the faculty building and integrated management in second classroom of innovation and entrepreneurship should be strengthened on the premise of confronting the role about the second classroom of innovation and entrepreneurship.

  • Open Access

    Articles

    Article ID: 3050

    Comparison Between Flipped Classroom Teaching Model And Traditional Teaching

    by Guolong Wang

    Learning & Education, Vol.10, No.8, 2022; 90 Views, 16 PDF Downloads

    The flipped classroom is an instructional strategy and a type of blended learning, this paper illustrated the definition of the flipped classroom and features of flipped classroom, compare the flipped classroom teaching model with the traditional classroom.

  • Open Access

    Articles

    Article ID: 3051

    Exploration of Electrolyte Ionization Activities with a Self-made Instrument and the Student Evaluation

    by Biao Zou, Guizu Ye, Zitian Hong

    Learning & Education, Vol.10, No.8, 2022; 78 Views, 13 PDF Downloads

    In this paper, a chemical experimental instrument was designed with a sing-chip computer. By using this instrument, the teachers instructed the students to deeply and comprehensively explore the ionization of electrolytes through the processing and analysis of the experimental data, which allow the latter to profoundly understand the factors influencing the ionization of electrolytes, the variations during ionization process, and the concept of ionization. Besides, based on the evaluation of the students’ exploration activities, the teachers can further improve their experimental and core attainments in chemistry.

  • Open Access

    Articles

    Article ID: 3052

    Finite-Dimensional Hopf Algebras

    by Yuqiu Wei, Beishang Ren

    Learning & Education, Vol.10, No.8, 2022; 54 Views, 9 PDF Downloads

    This paper mainly discussed various characterizations for the finite-dimensional Hopf algebras over algebraically closed field and has characteristic 0. And further showed that the order of antipode of the Hopf algebras is finite, but also provides a hint on how to estimate the order of the antipodes.

  • Open Access

    Articles

    Article ID: 3053

    Exploring the Construction and Characteristic Development of First-class Undergraduate Majors in Engineering Management - Education Sector

    by Jinchao Li, Ya Xiao

    Learning & Education, Vol.10, No.8, 2022; 77 Views, 13 PDF Downloads

    The construction of first-class undergraduate majors in engineering management is an important component of the construction of double first-class universities and an important support for cultivating first-class talents. In order to comprehensively revitalize undergraduate education, it is necessary to explore the connotation of first-class undergraduate majors, sort out the advantageous resources of the university, establish the construction contents of undergraduate majors from various aspects such as talent cultivation, professional orientation, sustainable development of majors, curriculum system, faculty team and teaching conditions, and formulate characteristic development ideas in combination with social demands and professional advantages.

  • Open Access

    Articles

    Article ID: 3054

    Research on the Renovation Strategy of Dwelling Narrowness Space Based on Service Design

    by Shaopeng Wu, Yi Feng

    Learning & Education, Vol.10, No.8, 2022; 71 Views, 9 PDF Downloads

    With the expansion of urban population, tight housing supply, rising housing prices, and increasingly popular dwelling narrowness housing, young people in the city are increasingly demanding housing experience. How to customize a good living space for young people is particularly important.This paper takes the service design as the theoretical basis and research method, and proposes a systematic service strategy for the design and transformation of the dwelling narrowness space. Firstly, analyze the current situation of the dwelling narrowness space, and sort out the service design theory; secondly, analyze, dismantle and reorganize the user behavior, service system construction and relevant stakeholders’ interaction points in the renovation design of the dwelling narrowness space;Finally, the design of the dwelling space and the user process are analyzed, so as to propose strategies for customized space renovation design schemes suitable for different application scenarios.

  • Open Access

    Articles

    Article ID: 3055

    A Study on Subtitle Translation Strategies of Are our kids tough enough? Chinese School from the Perspective of Domestication and Foreignization

    by Linjie Zhang

    Learning & Education, Vol.10, No.8, 2022; 170 Views, 21 PDF Downloads

    With the deepening of the reform and opening up in China and the increase of international cultural exchanges, more and more English documentaries have entered the Chinese audience’s view, and more scholars have also focused on the translation of documentary subtitles. Documentary is a new type of cultural carrier suitable for cultural communication. As a branch of film art, documentary film often has more educational significance while entertaining the audience. It shoulders the mission of disseminating knowledge belonging to all mankind and promoting cross-cultural communication. However, the spread of documentary is inevitably affected by different cultural backgrounds and language differences. Most of the audience still need to rely on subtitle translation to help them understand the content conveyed by the documentary. In China, documentary translation is still in its infancy. In this field, the experience and theory of subtitle translation still have some deficiencies, which will lead to the difficulty in achieving the audience’s expectations. As a result, the research on the Chinese translation of English subtitles still needs to be promoted. This paper mainly analyzes an English documentary on Education launched by the BBC, Are our kids tough enough?Chinese School.This paper attempts to combine the strategy of domestication and foreignization with the subtitle translation of this documentary film, and discusses the application of domestication and foreignization in the subtitle translation of documentary films. The purpose of this paper is to provide a perspective for the Chinese translation of English documentaries, and finally come to the conclusion that the domestication is mostly adopted in the translation of English documentaries, supplemented by foreignization. Subtitles for this article are from www.ZiMuZu.tv.

  • Open Access

    Articles

    Article ID: 3056

    Critically Discuss the Changes Taking Place in the Sphere of Adver- tising and Promotion as a Result of the Spread of Digital Media in an International Context

    by Shi Dai

    Learning & Education, Vol.10, No.8, 2022; 131 Views, 24 PDF Downloads

    The world is changing drastically, which are spreading throughout the social, economic and political activities of the human. One of the significantly affected areas has been in the economic field. Global trade is an important aspect in the world today such that there has been a greater choice for the consumer due to increased competition, and thus, businesses and companies have resulted in advertising and promotions to maintain their brands and reputations. In the past, advertisements and promotions were greatly concentrated on communication mediums such as television and radios. However, with the increase in the spread of digital media in the international arena, there have been introductions of new means that continue to revolutionize advertisement and promotion. Internet advertisement, for example, the interactions of ads and e-commerce websites, has been a great tool that companies and individuals continue to utilize to reach their customers. Therefore, this essay will critically discuss the changes experienced in the field of advertising and promotion as a result of digital media use in the international context, and also these changes are impacting or hindering the critical elements of advertisement and promotion.

  • Open Access

    Articles

    Article ID: 3057

    Analysis of Basic English Teaching Strategies in Colleges and Universities from the Perspective of Applied Undergraduates

    by Zhuowei Yu, Jia Liu

    Learning & Education, Vol.10, No.8, 2022; 67 Views, 11 PDF Downloads

    Application-oriented Undergraduate Colleges and universities pay more attention to the cultivation of students' knowledge application ability, so that students can flexibly use their knowledge to solve practical problems, so as to achieve the purpose of applying what they have learned, and lay a good foundation for students' future employment and development. Therefore, from the perspective of Applied Functional undergraduate, we should innovate the teaching mode in basic English Teaching in Colleges and universities, carry out teaching with new ideas, new ways and new ideas, cultivate students' knowledge application ability and promote the teaching reform in Colleges and universities. Especially in college basic English teaching, from the perspective of applied undergraduate, college basic English teaching should focus on cultivating students' English language communication and expression ability, pay attention to practical teaching, and lay the foundation for college students' future English knowledge learning. So how can we improve the efficiency of basic English Teaching in Colleges and universities from the perspective of application-oriented undergraduates? This is the main content of this paper.

  • Open Access

    Articles

    Article ID: 3058

    Oedipus the King: Quest for Self-Knowledge

    by Siyu Chen

    Learning & Education, Vol.10, No.8, 2022; 89 Views, 18 PDF Downloads

    The theme of Oedipus the King is the conflict between Oedipus’ desire to know himself and his opposing desire to conceal the truth that will bring disaster. It’s his complex character and conflict over self-knowledge that makes the tragedy a rich source of inspiration for psychoanalytic concept formation and provides a deeper understanding of emotional and cognitive development.

  • Open Access

    Articles

    Article ID: 3059

    Research on Professional Skills Association Helping to Cultivate Applied Talents in local Colleges and Universities

    by Xiao Wu, Yanqiu Tang

    Learning & Education, Vol.10, No.8, 2022; 84 Views, 12 PDF Downloads

    Taking the training of applied talents as the starting point, this paper points out that the target orientation of applied talents training in local colleges and universities should be constructed from the aspects of knowledge, ability and quality. Taking the school of mathematics and statistics of Zhaoqing University as an example, this paper discusses the training mode of applied talents relying on the platform of professional associations, expounds the specific implementation schemes and measures, summarizes the work results, and provides ideas and reference for the training of Applied Talents in local colleges and universities.

  • Open Access

    Articles

    Article ID: 3060

    The Improved Leslie Model for population Forecasting

    by Jinjing Ma, Yongkang Peng, Lianyu Wu

    Learning & Education, Vol.10, No.8, 2022; 101 Views, 13 PDF Downloads

    Based on China’s population data from 1953 to 2020, the Leslie model combines the fertility rate of women of childbearing age by region and age, the sex ratio of the birth population, the mortality rate, the migration rate between urban and rural areas by age, the curve fitting migration function, and the application of ARIMA to predict mortality rates to construct a discrete population dynamics system in order to predict China’s future population development trajectory. The improved Leslie, Leslie, BP and Malthus models were compared in terms of error rates. The improved Leslie model was more stable than the rest of the models and had an average error rate of 0.09%, with good model generalization ability. The results show that the improved Leslie model predicts that the total population will slowly increase under the national regulation policy, and will reach a peak by around 2045 and then decline.

  • Open Access

    Articles

    Article ID: 3061

    Design of Gait Detection System Based on FCM Algorithm

    by Xiaochen Guo, Chao Yang, Xuanling Chen, Tongle Xu

    Learning & Education, Vol.10, No.8, 2022; 91 Views, 12 PDF Downloads

    Gait detection technology is widely used in medical and military fields. The key of gait detection technology is low cost, high accuracy and portable detection equipment and real-time detection algorithm. This paper introduces a real-time gait detection system, this kind of gait detection system using machine learning algorithm based on FCM clustering analysis and calibration of the sensor data filter algorithm based on rules, the kinematic data is divided into five different gait events, namely the heel strike , foot flat, heel off , toe off and initial swing phase . Compared with 3D posture capture experiment equipment, the accuracy of gait event detection of the proposed gait detection system is verified to be highly reliable.

  • Open Access

    Articles

    Article ID: 3062

    On Anthony Tapiess Mixed Media style

    by Jianqing Wei

    Learning & Education, Vol.10, No.8, 2022; 76 Views, 15 PDF Downloads

    Anthony Tapies is both an explorer of mixed media painting and a leader of informal painting. He is passionate about the exploration of materials and is committed to bringing them to life. Tapies has always believed that specific materials and their principles coordinate with each other, which successfully changed the visual understanding and aesthetic concept of modern art. Although the materials used in Tapies paintings are all collected from common stuffs, he still insists on screening different painting materials and striving to expand new aesthetic dimensions from the materials, so as to achieve better artistic effects. This paper deduces the inner principles of the material by summarizing the material, and explores Tapies mixed media style through sorting and summarizing his unique mixed media.

  • Open Access

    Articles

    Article ID: 3063

    Energy Structure and Intensity Prediction During the 14th Five-Year Plan in China

    by Xing Zhang

    Learning & Education, Vol.10, No.8, 2022; 66 Views, 16 PDF Downloads

    Markov chain and nonlinear cubic exponential smoothing model are respectively used to predict China’s energy structure and energy intensity during the 14th Five-Year Plan period. The results show that the proportion of coal in China during the 14th Five-year Plan period will decrease from 56.5% in 2020 to 51.7% in 2025. The share of non-fossil energy consumption will rise from 16.1% in 2020 to 19.1% in 2025. Compared with 2020, the energy intensity of the three industries will decrease by 18%, 13% and 18% respectively. Based on the prediction results, the energy structure modulating and optimization is analyzed and some suggestions are put forward.

  • Open Access

    Articles

    Article ID: 3064

    Application of Standardized Patients in Clinical Practice Teaching of Thyroid and Breast Surgery

    by Xulong Zhu, Binliang Huo, Qingxia Zhao, Lingguo Wang, Jia Ma

    Learning & Education, Vol.10, No.8, 2022; 64 Views, 12 PDF Downloads

    Objective: To study and analyze the application effect and practical value of the standardized patient teaching method in clinical practice teaching of thyroid and breast surgery. Methods: According to the exclusion and inclusion requirements, 30 students from Xi’an Medical College and Medical School of Yan’an University who practiced in the Department of Thyroid and Breast Surgery during January 2020 to December 2021 were selected as the research objects, together with 100 standardized patients. Two groups were formed according to the blind method, with 15 and 50 objects in the control group who were taught by traditional practice teaching methods, while 15 and 50 objects in the experiment group and taught by the standardized scenario simulation teaching method. After standardized teaching, the clinical thinking ability, mastery of treatment knowledge and teaching satisfaction of the two groups of students were compared, and the treatment efficiency of patients was compared. Results: After the implementation of different teaching methods, the clinical thinking ability, theoretical and practical knowledge of the experimental group were significantly improved, with higher teaching satisfaction and higher effective rate of treatment. The difference of relevant indicators was statistically significant (P < 0.05). Conclusion: In the practice teaching of therapeutic skills, adopting the standardized scenario simulation teaching method is effective and valuable in practical application.

  • Open Access

    Articles

    Article ID: 3065

    Off - balance - sheet Information Disclosure of Listed Bank Derivative Financial Instruments

    by Chaohuan Yan, Yiyan Jiang

    Learning & Education, Vol.10, No.8, 2022; 71 Views, 12 PDF Downloads

    With China’s progressive multi-level capital market strategic direction, as well as the gradual implementation of the mixed operation of commercial banks. Derivative financial instruments will be further developed in commercial banks. This paper focuses on the information disclosure of derivative financial instruments by commercial banks, combined with the standard of disclosure of off-balance-sheet information of international derivative financial instruments, using the disclosure index and project disclosure ratio to analyze the disclosure of derivative financial instruments of listed banks in our country, Off-balance sheet information disclosure, and puts forward suggestions on how to further improve the quality of off-balance-sheet information disclosure of derivative financial instruments in China.

  • Open Access

    Articles

    Article ID: 3066

    Customers’ Brand Purchase Intention in Emerging Markets: The Influence of Brand Credibility on Consumers’ Brand Awareness and Brand Preferences

    by Xiaolin Chen, Lu Chen

    Learning & Education, Vol.10, No.8, 2022; 128 Views, 26 PDF Downloads

    A brand is comprised of a name, term, sign, or symbol, or any combination of these, that attempts to represent the unique benefits a company can provide to consumers through a specific product or service, in terms of attributes, value, and culture, through a particular product or service (Kotler, 1997).

  • Open Access

    Articles

    Article ID: 3067

    Empirical Study on the imPact of Green Culture on Corporate Financial Risk

    by Dong Li, Minghua Lin

    Learning & Education, Vol.10, No.8, 2022; 67 Views, 17 PDF Downloads

    Based on the perspective of corporate culture,this study takes 464 A-share listed companies in China’s heavy pollution industries from 2015 to 2019 as samples.The panel regression model is used to explore the impact of green culture on corporate financial risk and the mediating role of environmental information disclosure.The results show that green culture can significantly reduce corporate financial risk,and environmental information disclosure has a partial mediation effect on the relationship between green culture and corporate financial risk.

  • Open Access

    Articles

    Article ID: 3068

    Analysis and Research on Examination Mode of E-commerce Specialty Entrepreneurship Course in Higher Vocational Colleges

    by Hongwei Yin

    Learning & Education, Vol.10, No.8, 2022; 76 Views, 9 PDF Downloads

    This paper discusses the teaching evaluation system,evaluation method and evaluation index of e-commerce entrepreneurship course,and provides feasible plans for the opening of e-commerce professional entrepreneurship course,so that students can realize the cultivation of e-commerce professional knowledge and skills in online shop operation,and achieve direct docking with employment.

  • Open Access

    Articles

    Article ID: 3069

    Analysis of Application of CBL and PBL Teaching Methods in Clinical Teaching of Breast Surgery

    by Xulong Zhu, Binliang Huo, Qingxia Zhao, Lingguo Wang, Jia Ma

    Learning & Education, Vol.10, No.8, 2022; 71 Views, 13 PDF Downloads

    Objective: To analyze the clinical teaching characteristics of breast surgery and discuss the effect and practical value of CBL (Case-Based Learning) and PBL (Problem-Based Learning) teaching methods. Method: According to study, we brought into labelling and exclusion criteria and 100 breast surgery patients admitted to our hospital were selected as research objects from January 2020 to December 2021. Twenty interns who received clinical teaching were selected as the research objects. The two groups of subjects were randomly divided into 10+50 groups. There were 10 interns and 50 patients in the control group and 10 interns and 50 patients in the experimental group. The control group received LBL (Lecture-Based Learning) for teaching, and the interns performed surgical treatment on the patients; The experimental group received CBL+PBL teaching, and the interns performed surgical treatment on the patients. Then compare the effectiveness of patients’ treatment, the theoretical scores, practical scores and teaching satisfaction of the two groups of interns. Result: Under different clinical teaching interventions, the treatment efficiency of the experimental group was significantly higher than that of the control group. At the same time, the average scores of interns in the experimental group in theory and practice were higher than those in the control group, and their satisfaction with the teaching content and methods was also significantly higher than that in the control group. Difference between the two groups has statistical significance. (P<0.05) Conclusion: Problem-Based Learning and Case-Based Learning clinical teaching methods are effective and have value for promotion.

  • Open Access

    Articles

    Article ID: 3070

    Pathways to Social Presence in Online Learning Communities

    by Le He

    Learning & Education, Vol.10, No.8, 2022; 96 Views, 24 PDF Downloads

    Online learning communities provide a wider learning space for learners to communicate, interact, collaborate and cognitively engage without the constraints of time and space. Social presence, as the link between the online learning community and the learner, is key to understanding online learning behaviour. Social presence is one of the learning outcomes sought by online teaching and learning, and it plays an important role in the formation and development of online learning communities and has an impact on individual perceptual learning and learning satisfaction, among other things. Therefore, in online learning, it is important to focus on enhancing social presence.

  • Open Access

    Articles

    Article ID: 3071

    The Inspiration of Gombrich’s Critical Discourse Innovation to Film Criticism——Take “The Great Road†as an Example

    by Ziyi Li

    Learning & Education, Vol.10, No.8, 2022; 115 Views, 13 PDF Downloads

    As a critic of the classic visual art of images, Gombrich has pioneering insights into some aspects of the discourse of image criticism. This is not only used in his art history and art direction, but also in films that are also visual culture. direction. This article utilizes Gombrich’s innovation of critical discourse, combined with some cognitive models and related concepts proposed by Gombrich to inspire traditional film criticism. Combining neo-realism films with the inner characteristics of characters in the external material world, taking Italian director Fellini’s “The Great Road” as an example, this paper attempts to clarify the impact of this critical discourse innovation on film criticism.

  • Open Access

    Articles

    Article ID: 3072

    On the Legal Construction of Ideological and Political Education in Colleges and Universities from the Perspective of University Governance

    by Jihua Gao

    Learning & Education, Vol.10, No.8, 2022; 65 Views, 11 PDF Downloads

    In the current stage of ideological and political education in the legal system construction process, after a period of time to improve and improve, although made certain achievements, but there are also a series of problems such as imperfect structure system, unreasonable evaluation system and incomplete coverage of the main body. In the context of promoting the modernization of the governance system and capacity, it is necessary to carry out the construction of the rule of law in the ideological and political education of colleges and universities from the perspective of university governance, taking the premise, basis, theme and direction of University Governance as the basis of legal construction of ideological and political education in colleges and universities. Through the establishment of a sound legal system, the implementation of the spirit of the rule of law, building a legal atmosphere and a series of methods to do a good job in the ideological and political education of the legal system. To find out the development direction of the legal system construction of ideological and political education in colleges and universities, and to promote the modernization development of university governance system and governance capability. In this paper, first of all, the relevant contents and functions of university governance are expounded, and the measures for the legal construction of ideological and political education in universities are put forward in the perspective of university governance.

  • Open Access

    Articles

    Article ID: 3073

    Study on the Willingness of Sichuan Young Women in Using Online Lending Platforms Driven by Luxury Impulse Consumption

    by Mengli Sun

    Learning & Education, Vol.10, No.8, 2022; 78 Views, 12 PDF Downloads

    This study focuses on the Sichuan young women using lending platforms based on their luxury impulse consumption and how these platforms affect the perceived use, trust, and risk for the consumption. An in-depth analysis of the status quo and trends of Chinese residents’ luxury consumption psychology and consumption behavior has essential theoretical and practical significance for domestic and foreign luxury goods companies to explore the Chinese market better and promote the transformation and upgrading of my country’s consumer market. The three research objectives are: to explore the convenience brought by the emergence of Internet lending, to solve a series of customer attitudes through internet lending platforms, and to propose the control of the online media market.

  • Open Access

    Articles

    Article ID: 3074

    Study on the Influence of Short Video Marketing on Consumers’ Willingness to Purchase Agricultural Products in Fujian Province under the Background of Common Prosperity

    by Mingxia Shi

    Learning & Education, Vol.10, No.8, 2022; 143 Views, 19 PDF Downloads

    Rapid online trading expansion and the bloom of internet technologies has raised the importance of effective product video marketing for online retailers. This article developed a model for the impacts of video presentations on purchase intention for agricultural products. The three research objectives are: to examine the impact of Fujian consumers’ willingness to buy agricultural products on the short video economy; to explore the influencing mechanisms of perceived value, perceived risk, brand trust, and purchase intention; to formulate targeted short video marketing strategies and provide valuable advice for consumers in Fujian Province to maintain a continuous purchase willingness to purchase agricultural products and improve user stickiness.

  • Open Access

    Articles

    Article ID: 3075

    Study on Double Reduction Policy on Service Adoption Intention of Private Education and Training Institutions of Sichuan Consumer

    by Chongjun Zeng

    Learning & Education, Vol.10, No.8, 2022; 125 Views, 18 PDF Downloads

    This study takes the Sichuan consumer group as the research object and combines the consumer’s perceived risk theory with the perceived value theory to explore the “double reduction policy on the service adoption intention of private education and training institutions in the Sichuan consumer group” mechanism of influence.” Through research and analysis, the advantages and disadvantages of the education and training industry and future development trends are found, and feasible suggestions for improving the services of the education and training industry are put forward. The three research objectives are: to analyze the current economic impact of consumer adoption intentions on educational and training institutions in Sichuan; to explore the relationship between adoption intention and various dimensions (perceived risk, attitude to use, perceived usefulness, and perceived ease of use) of adoption intention: and the significance of adoption intention; to formulate targeted marketing strategies, and provide valuable advice for education and training institutions.

  • Open Access

    Articles

    Article ID: 3076

    Study on the Willingness to Use Third-Party Channels for HPV Vaccine Appointments among Chengdu Female Consumers

    by Jiani Li

    Learning & Education, Vol.10, No.8, 2022; 69 Views, 7 PDF Downloads

    This study was reviewed to examine how third-party channels affected HPV vaccine uptake and awareness, knowledge, and attitudes related to HPV and HPV vaccine. Study inclusion criteria were raw data collection on third-party and HPV and HPV vaccination for the study to gain insight into how public awareness affected HPV and HPV vaccine-related knowledge, attitudes, and behavior. The three study objectives were; to construct a new research model of women’s willingness to use third-party channels for HPV vaccine appointments; to explore the overall status of women’s willingness to use third-party media for HPV vaccine appointments, and to outline factors of women’s willingness to use third-party channels for HPV vaccine appointments.

  • Open Access

    Articles

    Article ID: 3077

    Study on the Influence of Contactless Delivery Service on the Repurchasing Consumption for Sichuan Consumers in the Post-COVID-19

    by Wenjun Li

    Learning & Education, Vol.10, No.8, 2022; 81 Views, 12 PDF Downloads

    Contactless delivery would be considered an emerging online-to-offline mobile technology that foodservice businesses and customers have widely adopted. Especially in COVID-19, they have provided a two-way beneficial food delivery service in saving catering businesses and satisfying customers’ technical and psychological abnormalities. This study aimed to; get an overview of consumers’ overall perception of contactless delivery services; explore the overall status and formation mechanism of continuous use willingness of contactless distribution services; put forward corresponding improvement and optimization strategies to help relevant logistics and distribution companies to improve and upgrade their business, and to enhance consumers satisfaction.

  • Open Access

    Articles

    Article ID: 3078

    On the Play Of the Statistical Function Of the Sub-district Offices

    by Haiming Li

    Learning & Education, Vol.10, No.8, 2022; 64 Views, 12 PDF Downloads

    Statistics is a powerful weapon for the sustainable development of our national economy and society, and provides a strong guarantee for the development of China’s market economy.Sub-district offices are the basic unit of China’s statistical work, responsible for collecting, sorting out and improving all kinds of statistical data within the jurisdiction, and take the initiative to complete the statistical tasks assigned by the superior departments.The paper first explains the functions and tasks of the statistical work of the sub-district office, and then discusses the problems faced by the current statistical part of China, and puts forward the specific methods and ways to effectively solve these problems, so as to contribute to the development of the statistical work of the street office in China.

  • Open Access

    Articles

    Article ID: 3079

    A Study on the Continued Use of Knowledge-Based APP Users in Guizhou Based on the Perspective of Perceived Value

    by Shengxia Yang

    Learning & Education, Vol.10, No.8, 2022; 75 Views, 14 PDF Downloads

    The wide variety of products offered by online sales platforms makes choosing the correct item a challenging task. The expertise and knowledge of customers in such product assortments can vary widely. Therefore, there is a need for intelligent recommender systems that provide personalized dialogues that support customers during the product selection process. The three research objectives are: to explore the factors in continuing for using knowledge-based apps; to identify the relationship between influencing factors and sustainable usage intention; to search for the countermeasures and suggestions for the continued development of applications user policies.

  • Open Access

    Articles

    Article ID: 3080

    Study on Guizhou Consumer Purchase Intention on National Brands under the Background of Cultural Confidence

    by Bingyu Yin

    Learning & Education, Vol.10, No.8, 2022; 96 Views, 17 PDF Downloads

    This research takes the consumer group in Guizhou as the research object, using a quantitative research method, combined with the viewpoint of “purchase willingness” to the consumer’s national brand purchase intention for purchasing the national brand based on the established cultural confidence of residents. The three research objectives are: to analyze the influence of consumers on the purchase intention of national brands under the blessing of cultural background; to explore the influencing mechanism between the following groups of factors: what is the relationship between purchase intention and brand trust, brand perception and brand attitude and its significance; to develop targeted strategies to maintain sustainable brand development and improve users’ willingness to buy brands to provide valuable advice.

  • Open Access

    Articles

    Article ID: 3081

    Study on the Influence Mechanism of the Integration of Industry and Education on the Satisfaction of Applied Talents in Guizhou Network Engineering

    by Zhihui Shen

    Learning & Education, Vol.10, No.8, 2022; 69 Views, 8 PDF Downloads

    The present study aims to determine the perceived satisfaction of students enrolled in the network engineering undergraduate program through industry and education integration and assess the impact perceived skills have on their intentions regarding future careers. The three research objectives are; to determine the network engineering students are trained according to vertical and horizontal divisions; to establish a model to evaluate student satisfaction can further improve the evaluation mechanism for the integration of production and education in Guizhou universities; to understand the current situation of the integration of production and education in the network engineering major and discover existing problems, and promote the healthy development

  • Open Access

    Articles

    Article ID: 3082

    Study of Influence on E-commerce B2C Marketing Strategy on Sichuan Consumers’ Intention to Purchase Local Specialties

    by Huanyao Luo

    Learning & Education, Vol.10, No.8, 2022; 105 Views, 22 PDF Downloads

    B2C stands for “Business to Consumer.” This type of marketing involves strategies to promote products and services directly to target consumers. The products and services sold are generally those ordinary customers use in their daily lives and meet urgent needs. The way of purchasing local specialties needs a different emotional response for a quick purchase decision. The aims of this research study are based on three objectives: to analyze the influence on Sichuan consumers’ willingness to buy local specialties before and after the implementation of the e-commerce B2C marketing strategy; to explore the influencing mechanism between the following groups of factors: what is the relationship between satisfaction and purchase intention; to make feasible suggestions on how the B2C e-commerce marketing strategy of native products can provide better services for the needs of the consumers

  • Open Access

    Articles

    Article ID: 3083

    The Study of KOL Marketing on the Purchase Intention of Guizhou Consumers’ Beauty Brands in the Era of Self-Media

    by Ningli He

    Learning & Education, Vol.10, No.8, 2022; 363 Views, 50 PDF Downloads

    In recent years, Key Opinion Leader (KOL) marketing had successfully used the high popularity of KOLs to promote products, effectively combining social networking and marketing and opening a new model of social commerce. The three research objectives of this study were; to analyze the influence of consumers’ purchase intention on the marketing economy of beauty brand influencers; to explore the influencing mechanisms among brand experience, perceived value, brand identity, and purchase intention; and to provide reference opinions for the sustainable development of KOL in beauty brand development.

  • Open Access

    Articles

    Article ID: 3084

    Application of Data Mining Technology in New Media Platform of Higher Education Management

    by Huihua Zhang

    Learning & Education, Vol.10, No.8, 2022; 66 Views, 11 PDF Downloads

    Data mining technology and new media technology are effectively applied to the management of colleges and universities, providing useful management methods for the education and teaching of universities.

  • Open Access

    Articles

    Article ID: 3085

    Study of Working Intention on Overseas State-Aided Construction Projects under the Policy of One Belt One Road for Beijing Stated-Owned Enterprises

    by Junhao Chen

    Learning & Education, Vol.10, No.8, 2022; 89 Views, 12 PDF Downloads

    This research studies the working intention of the employee from Beijing Stated-Owned Enterprises with their attitudes toward the working condition in an overseas state-aided construction project. With the Belt and Road initiative reflecting China’s economic, political, and strategic advantages overseas, the development of infrastructure connectivity becomes inevitable. The three research objectives are: to analyze the influence mechanism of the willingness to continue working overseas of the staff of the current state-aided construction projects; to explore the relationship between policy, overseas mission, work responsibility, culture, workers compensation, and policy; to suggest a better approach in enhancing the overseas working conditions.

  • Open Access

    Articles

    Article ID: 3086

    Research on the Influence of Internet Top Anchors E-Commerce on Consumer Purchase Satisfaction in Guizhou

    by Tongxiu Chen

    Learning & Education, Vol.10, No.8, 2022; 107 Views, 17 PDF Downloads

    The current study focused on a novel and recently widespread Internet phenomenon—top anchor live streaming. As one of the main advantages of online influencer lives-marketing, the timely interaction of influencers played an essential role in consumers’ purchase satisfaction. This research took the consumers who were satisfied with the goods brought by the top e-commerce anchors as the research object, adopted the quantitative research method, and based on the theory of perceived value, the theory of experience value, and the theoretical model of perceived usefulness. Perceived quality theory, perceptual interaction theory, and social presence theory explored the impact mechanism of top-tier anchor e-commerce delivery on consumer satisfaction and users.

  • Open Access

    Articles

    Article ID: 3087

    A Study on the Willingness of Farmers to Adopt the E-commerce Distribution Model of Agricultural Products in Southwest China

    by Yang Long

    Learning & Education, Vol.10, No.8, 2022; 94 Views, 16 PDF Downloads

    Farmers face many challenges to benefit from marketing opportunities. Agricultural e-commerce is a relatively new way for smallholders to sell agricultural products to buyers, including agribusinesses, retailers, restaurants, and consumers. Agricultural e-commerce creates better market access and higher transparency in the value chain. There are three research objectives of this study: to explore the difference in perceived value, attitude, and behavioral intention in using e-commerce by Southwest farmers; to examine the relationship between perceived value, perspective, behavioral intention, subjective norm, behavioral attitude, and perceived behavioral control with adoption intention; to suggest respective policies to e-commerce distribution model for farmers adoption.

  • Open Access

    Articles

    Article ID: 3088

    Performance Analysis of Rotating Shaft of Air Compressor for Hydrogen Battery

    by Xiaoqing Zhang

    Learning & Education, Vol.10, No.8, 2022; 75 Views, 11 PDF Downloads

    The rotating shaft is the key component of the air compressor connecting the bearing seat and turbine disk for hydrogen battery, and its working reliability affects the safety of the air compressor.The rotating shaft is the key component of the air compressor for hydrogen energy battery connecting the bearing seat and turbine disk, and its working reliability affects the safety and life of the air compressor. The performance analysis and comparison of the typical structure of the rotating shaft of an air compressor are carried out, which provides experimental data for the vibration of an air compressor and lays a theoretical foundation for the relevant design of enterprises.

  • Open Access

    Articles

    Article ID: 3089

    Study on the Influence Mechanism of the New Retail Model on Consumers’ Willingness to Buy Snack Food in Guizhou

    by Wei Qian

    Learning & Education, Vol.10, No.8, 2022; 88 Views, 13 PDF Downloads

    The primary purpose of this study was to explore how customers select the optimal food channels. This study established a model according to the impact of the new retail model factors on consumers’ decision-making regarding the purchase of fresh snack foods. The three research objectives were based on three primary objectives: to analyze the influence of consumers in Guizhou on their willingness to buy snack food; to explore the influencing mechanism between the relationship between perceived value, perceived risk, brand attitude, and purchase intention; to formulate targeted marketing strategies and provide highly referenced opinions for consumers of snack food to maintain and improve their willingness to purchase.

  • Open Access

    Articles

    Article ID: 3090

    Analysis on the Path of Integrating Interactive Media Network Platform into Higher Education and Teaching Based on Mobile Terminal

    by Huihua Zhang

    Learning & Education, Vol.10, No.8, 2022; 73 Views, 17 PDF Downloads

    This paper studies the development and construction of the “media integration” network platform based on mobile terminals in universities from the aspects of the concept change and team building of higher education, in order to provide modern ideas for the construction of higher education in the unused era.

  • Open Access

    Articles

    Article ID: 3091

    On the Necessity of Career Planning Guidance in Higher Education of Clothing Major

    by Bin Sun

    Learning & Education, Vol.10, No.8, 2022; 67 Views, 14 PDF Downloads

    In the implementation stage of higher education, many teachers may focus on the teaching of basic contents, mainly to enable students to have professional quality through learning. However, at this stage, teachers have not organized career planning and guidance education activities, and students may find it difficult to adapt to the workplace environment after graduation in the future. Therefore, in order to further solve this problem, in the current stage of college education, teachers must carry out effective career planning and guidance, let students make full preparations in advance and effectively enhance students’ competitiveness. Therefore, taking the clothing major as an example, this paper discusses the necessity and measures of career planning guidance in the college education of clothing major.

  • Open Access

    Articles

    Article ID: 3092

    Optimization Scheme of Bipolar Plate for Hydrogen Fuel Cell

    by Xiaoqing Zhang

    Learning & Education, Vol.10, No.8, 2022; 85 Views, 13 PDF Downloads

    Fuel cell is one of the main powers of new energy vehicles. In the fuel cell, bipolar plate is an important component for its normal operation, which plays a variety of roles, such as distributing reaction gas, collecting current, draining water, conducting heat and supporting machinery. Its flow field structure determines the proportion of reaction area, the uniformity of reaction gas distribution, etc., and significantly affects many important parameters such as fuel cell power, current density distribution in the range of electrode plates, voltage consistency between electrode plates, etc., thus determining the working performance index and service life of fuel cell, which is an important content of fuel cell structure design. at present, the hydrogen fuel cell technology is in the initial stage, and there are some problems, such as uneven distribution of reaction gas in the whole system, low conversion rate of hydrogen and electricity, and high production cost, especially the low reaction effect of bipolar plate flow field and the utilization rate of membrane electrode, which seriously affect the popularization of fuel cells.

  • Open Access

    Articles

    Article ID: 3093

    The Evolution Of Footwear For Sports

    by Peiwen He, Yuehan Li, Na Li

    Learning & Education, Vol.10, No.8, 2022; 141 Views, 23 PDF Downloads

    The first footwear was not made to any specifications, and shoes of men and women once were very similar, while looks, designs, and materials varied with the changes of social status or classes. The change of sneakers are highly related to the evolution of materials, as well as the sports itself. New technologies have increased the performance of sneakers. Those who are knowledgeable about the evolution of sneakers predict that the future of footwear will be self-lacing performance sneakers.

  • Open Access

    Articles

    Article ID: 3094

    Validity and Fairness of TOEFL iBT Reading Test

    by Miaomiao Sun

    Learning & Education, Vol.10, No.8, 2022; 69 Views, 14 PDF Downloads

    The validity of the TOEFL, a large-scale worldwide test and a high-stake test, is the most concern for test-takers. The validity of TOEFL scores has been found positive as a whole but in reading comprehension. Four aspects are analyzed to study the validity of fairness of TOEFL iBT reading test. Results show that reading score are under-represented, with some cognitive validity issue, negative washback, and unfairness.

  • Open Access

    Articles

    Article ID: 3095

    Code Switching Between English and Chinese in Online Communication from the Sociolinguistic Perspective

    by Jia Zhang

    Learning & Education, Vol.10, No.8, 2022; 73 Views, 14 PDF Downloads

    Code switching as an outstanding feature in Chinese online communication has attracted increasing attention of linguists. Although there is a long history to carry out the researches on code switching, the research from the sociolinguistic perspective is almost at the level of daily communication, with little touch upon with code switching in e-discourse such as online language. From the sociolinguistic perspective of code switching in online communication, the factors forming it and its social functions will be analyzed to present a comprehensive picture of code switching in online language to readers.

  • Open Access

    Articles

    Article ID: 3096

    Never Forget the Road of Hundred Years’ Struggle and Forge Ahead into a New Era

    by Changhai Liao

    Learning & Education, Vol.10, No.8, 2022; 64 Views, 11 PDF Downloads

    After a hundred years of continuous struggle by the party and the people, we have built a moderately prosperous society in all respects. On the new journey, an accurate understanding of the relationship between the Party’s century-long struggle and the opening of a new era is of great significance to building China into a great modern socialist country in an all-round way and realizing the Chinese dream of national rejuvenation.

  • Open Access

    Articles

    Article ID: 3097

    Research on the Optimization of Agricultural Economic Management in the Context of Characteristic Agriculture

    by Zhuoran Li, Rong Mao, Tian Xu

    Learning & Education, Vol.10, No.8, 2022; 60 Views, 10 PDF Downloads

    Exploring the coordinated development of rural characteristic industries and agricultural economic management is helpful to solve the problem of agricultural economic management Based on the theory of coordinated development, thearticle discusses the coordinated development of our country's rural characteristic agriculture and agricultural economic management by using the method of case analysis, and puts forward the optimization strategy of agricultural economicmanagement under the new rural construction environment.

  • Open Access

    Articles

    Article ID: 3098

    Research on Art Course of County High School Under the Epidemic Situation

    by Lei Wang, Yifeng Yuan

    Learning & Education, Vol.10, No.8, 2022; 90 Views, 12 PDF Downloads

    The education mode of “Internet +” has been used in the front line of teaching. The construction of Mu class platform is an effective supplement to the “Internet +” education mode and one of the effective ways to break the “filling” teaching of exam oriented education. The repeated epidemic situation and the promotion of the “double reduction” policy bring high-quality education offline and realize the “flipped classroom” has special significance for high school students’ art appreciation and the extension of art value. However, there are many problems in the promotion of MOOC course in County high schools, such as singleness, lag, conservatism and so on. Therefore, giving full play to the subjective initiative of teachers and exploring the fairness and efficiency of Mu course is an important topic of art teaching in County high schools.

  • Open Access

    Articles

    Article ID: 3099

    Space Construction Based on Place Spirit—— A Case Study of Wangtang Village

    by Shuaisheng Shao

    Learning & Education, Vol.10, No.8, 2022; 66 Views, 12 PDF Downloads

    With the “constructive destruction” of rural land and landscape, rural areas gradually lack of regional characteristics and humanistic care.This paper takes Wangtang Village of Pingdingshan City in Henan Province as an example.From respecting the spirit of the place and the historical context, we will create a space with a sense of belonging, diverse functions and public participation.Hope to provide people with a sense of happiness, security, belonging, with a human place.

  • Open Access

    Articles

    Article ID: 3100

    A Restricted View on the Predicament, Train of Thought and Practical Strategy of the Construction of University Governance Culture

    by Yanguang Liu

    Learning & Education, Vol.10, No.8, 2022; 120 Views, 9 PDF Downloads

    In the University Organization and the Management Work, the university culture is an important governance element. The realization of effective internal governance in universities depends on the cultivation of governance culture to a great extent. This paper analyzes the predicament and thinking of the construction of university governance culture, and puts forward some practical strategies for the construction of university governance culture, hoping to improve the ability of university autonomous management, support for the future good development of the university.

  • Open Access

    Articles

    Article ID: 3101

    Application and Research of Comprehensive Materials in Ceramic Art Design

    by Yingge Xu

    Learning & Education, Vol.10, No.8, 2022; 74 Views, 10 PDF Downloads

    In the context of the new era, ceramic art design needs new creative forms, combined with the background of the new era, to adapt to the development of national policies, to highlight the national personality, to express a diversified creative atmosphere, to broaden the dimension of ceramic art design, and to establish a new style of ceramic art creation. Fashion, combined with the texture of different materials, presents a unique beauty and a new texture effect.

  • Open Access

    Articles

    Article ID: 3102

    Research on Design Management of China Overseas Real Estate Enterprises

    by Yishan Liang

    Learning & Education, Vol.10, No.8, 2022; 58 Views, 18 PDF Downloads

    Real estate project development covers a variety of professional and technical fields, and its excellent design concepts are fully conveyed to consumers around the world through developers, all of which are derived from the excellent design management of enterprises. This paper first gives a brief overview of China Overseas Real Estate enterprises, and then analyzes and studies the system elements of China Overseas Real Estate real estate design management according to relevant theories. Finally, this paper summarizes the research results of China Overseas Design management, analyzes the value of enterprise products, and provides more management enlightenment for real estate enterprises.

  • Open Access

    Articles

    Article ID: 3103

    On the Mixed Methods Designs in Language Education Research

    by Yu Wei

    Learning & Education, Vol.10, No.8, 2022; 82 Views, 29 PDF Downloads

    With the broad application of mixed methods in social sciences, methodological designs in language education research has grabbed growing attention from scholars. This paper examines the use of mixed methods in empirical studies on language education from 2016 to 2020 in four International journals. Grounded on Creswell’s (2018) theory, the core design of the mixed method is further illustrated, expected to render some methodological enlightenment for future linguistics and education researchers.

  • Open Access

    Articles

    Article ID: 3104

    Primary School Art Teaching “Foreign Famous Works†Teaching Design Case

    by Yuan Yuan

    Learning & Education, Vol.10, No.8, 2022; 61 Views, 8 PDF Downloads

    It is the first time for grade 6 students to appreciate foreign masterpieces. How to make art appreciation class creative, improved, thinking, on the one hand, we need to use situational teaching to stimulate students’ interest, so as to change the characteristics of boring appreciation class; On the other hand, we should take students as the main body so that students can improve their thinking and deepen the theme in seeing, speaking, writing and thinking.

  • Open Access

    Articles

    Article ID: 3105

    The Implication of Krashen’s Affective Filter Hypothesis on College Students’ Listening Learning

    by Shan Liu

    Learning & Education, Vol.10, No.8, 2022; 167 Views, 32 PDF Downloads

    English listening plays an important role in daily communication and is a necessary procedure in the second language acquisition process, but at the same time it is also an obvious obstacle for college students learning English. According to Krashen’s affective filtering hypothesis, learning motivation, self-confidence and anxiety have a huge influence on learners’ listening learning process. Therefore, this paper uses Krashen’s affective filter hypothesis to explore the impact of affective factors on college students’ English listening learning, and proposes several related strategies to contribute to improving college students’ English listening ability.

  • Open Access

    Articles

    Article ID: 3106

    A Study on EFL Instructional Design from the Perspective of Cognitive Load Theory

    by Chunying Zhu

    Learning & Education, Vol.10, No.8, 2022; 108 Views, 29 PDF Downloads

    Cognitive load is commonly defined as the amount of mental effort that performing a specific task imposes on a learner’s cognitive system. For EFL learners, with their limited English proficiency and cultural immersion, always find it overwhelming to comprehend a content lesson delivered in English. Cognitive load theory draws on an understanding of human cognitive architecture to provide explanations for why certain designs of multimedia educational materials are effective and why some are not. This study evaluated the split-attention and redundancy principles in an Intensive Reading lesson for non-English majored students and their potential to decrease mental effort and increase learning.

  • Open Access

    Articles

    Article ID: 3107

    The Challenges to the Boundaries of Journalism Under the New Media Environment

    by Feifan Li

    Learning & Education, Vol.10, No.8, 2022; 99 Views, 13 PDF Downloads

    Going back to the origin of journalism, the nature of journalism has changed dramatically, in the beginning, journalists were unlike doctors or lawyers, they did not have professional knowledge, standard of requirement, or occupational norms. During the history of journalism, they always try their best to draw boundaries, journalism has become to a professional field with its legitimacy and authority. But the change in journalism is not stop, especially at the internet society, the boundaries became more and more blurry and there are too many factors that force journalism to keep changing, like free comments and participatory news. This essay will include three main parts, in the first part, I propose to illustrate the boundaries of journalism in the past, and how legitimacy and authority was brought by the process of boundary-drawing. In the second part, I propose to give two examples to explain how the boundaries of journalism were threatened. Finally, I will state how journalism responded to challenges and how the boundaries have shifted.

  • Open Access

    Articles

    Article ID: 3108

    Use Strategic Planning in IELTS Part 2 Narrative Task

    by Yujin Yang

    Learning & Education, Vol.10, No.8, 2022; 80 Views, 13 PDF Downloads

    When English is regarded as the lingual franca in the global world, English learners’ communicative competence is emphasized. In China, however, most of L2 learners’ willingness to communicate and communicative competence is relatively low. This article focus on how to improve Chinese IELTS learners’ poor communicative competence in the classroom. I mainly use guided strategic planning in narrative tasks to enhance learners’ fluency and complexity.

  • Open Access

    Articles

    Article ID: 3109

    Discussion on Ways to Cultivate Entrepreneurial Talents in Higher Vocational Colleges Under School-Enterprise Cooperation Mode

    by Chuanda Huang

    Learning & Education, Vol.10, No.8, 2022; 62 Views, 12 PDF Downloads

    At present, our country’s higher vocational colleges on campus student talent training mode is used independently trains, but as a result of higher vocational college graduates for the current market environment to accept ability is bad, how to create a new way of talent training, enabling graduates in higher vocational colleges to better accept changing market conditions, in order to better solve the problem of higher vocational college graduates employment. Based on this, this paper will mainly discuss and analyze the ways of entrepreneurship talent training in higher vocational colleges under the school-enterprise cooperation mode, for reference and exchange of relevant people.

  • Open Access

    Articles

    Article ID: 3110

    Reflections on the Innovation of Enterprise Financial Management in the Internet Era

    by Kaiyuan Shi

    Learning & Education, Vol.10, No.8, 2022; 67 Views, 11 PDF Downloads

    In the current situation, our country has fully entered the Internet era. Many emerging application technologies change people’s traditional way of life, which also promotes the sustainable development of modern enterprises. In this era of a big business environment and development background, the traditional single working model of corporate financial management cannot meet the needs of the rapid development of our current economy. This paper mainly studies the financial innovation and role mentioned in the daily financial operation and management of modern enterprises based on Internet finance and summarizes and analyzes some innovative measures, hoping to help improve the financial management level of enterprises.

  • Open Access

    Articles

    Article ID: 3111

    Facilitating Vocabulary Learning by “3Râ€-- Recycling, Repetition and Retrieve

    by Huan Yang

    Learning & Education, Vol.10, No.8, 2022; 94 Views, 13 PDF Downloads

    Vocabulary learning is serving as an essential role in language acquisition. Although traditionally there are debates over vocabulary learning, studies of vocabulary has recently gained much more attention at an academic level. This article shed lights on how to further vocabulary learning by the mechanism consisted of recycling, repetition and retrieve. By elaborating the conception of this mechanism, this article reached a conclusion that, for one thing, it can help teachers and administrators set appropriate targets for learning in order to encourage learners to obtain vocabulary learning skills that are expected. For another, vocabulary items must not only be known but also be known well so that students can use the vocabulary automatically and accurately.

  • Open Access

    Articles

    Article ID: 3112

    A Study of The Kite Runner from the Perspective of Genette’s Narrative Theory

    by Fengbo Ai

    Learning & Education, Vol.10, No.8, 2022; 100 Views, 28 PDF Downloads

    There is always a distance between the narrator and the story. Narrative Distance can be of varying degrees. The objective of the current study is to explore how the narrative discourse is employed by Khaled Hosseini in the novel “The Kite Runner”. Genette’s (1980) model provides the theoretical framework for the research as the study attempts to analyze how the narrative discourse of narrated speech, transposed speech and reported speech apply to the narration of The Kite Runner.

  • Open Access

    Articles

    Article ID: 3113

    A Study of the Cognitive Mechanism of the Chinese Network Discourse Constructions

    by Jiejie Liu

    Learning & Education, Vol.10, No.8, 2022; 69 Views, 9 PDF Downloads

    Language used in network features with active vertility and rapid change. By using the framework of discourse construction grammar analysis established by Yuan Ye, we analyze the discourse construction that have changed in form and function, tend to find out the motivation and the cognitive mechanism behind the variant constructions. Research invastigated that the factor of cognitive perception should be added to the discourse construal grammar analysis framework; (2) phonological coersion is the cognitive mechanism behind the variation of network language.

  • Open Access

    Articles

    Article ID: 3114

    A Review of Language Policy Studies in Bangladesh

    by Lingli Zhang, Jia Wang, Weiming Zheng

    Learning & Education, Vol.10, No.8, 2022; 71 Views, 16 PDF Downloads

    This paper summarizes the overview of the language policy in Bangladesh, using Cooper’s language planning theory, based on educational planning, ontology planning and status planning.The research shows that the multi-ethnic cultural furnace promotes the government of Bangladesh, but English has penetrated in all areas of society, the language policy in Bangladesh still ignores minority languages, but the formulation and formulation of language policy in Bangladesh, Can provide some reference for our country.

  • Open Access

    Articles

    Article ID: 3115

    AI Body Detection and Teaching System based on Mediapipe Machine Learning Platform and OpenCV Computer Vision Library

    by Ling Li, Huijuan Huang, Shaogeng Zeng, Huiqi Cao, Rongrui Zheng, Shuimei Lin

    Learning & Education, Vol.10, No.8, 2022; 250 Views, 37 PDF Downloads

    To solve the problems of low intera ctivity, high cost, large amount of data, “difficult to quantify, difficult to record, difficult to supervise, difficult to analyze” of human motion detection correction devices on the market today, we designed an intelligent device based on Mediapipe machine learning platform and OpenCV computer based on Raspberry Pi, camera and display. We designed an intelligent device for AI body detection and teaching based on Mediapipe machine learning platform and OpenCV computer vision library. By combining chip, sensor, computing platform and technology level of computer vision, speech recognition and machine learning, the device can capture human movement in real time by using camera equipment, judge the accuracy and completeness of user’s movement according to the comparison of standard movement, and give feedback to the user in real time by voice broadcast and image prompt. The test results show that the device has the advantages of low cost, simple structure, intelligence, unmanned, data and accuracy, which provides a feasible solution to further enhance the convenience and accuracy of unmanned movement teaching and rehabilitation training.

  • Open Access

    Articles

    Article ID: 3116

    The Application of AI Robots in Autism Spectrum Disorder Children

    by Xiaoxia Jiang, Yuedong Yang, Shaogeng Zeng, Xialing Huang, Yuting Zhao

    Learning & Education, Vol.10, No.8, 2022; 100 Views, 23 PDF Downloads

    With the continuous progress of artificial intelligence, artificial intelligence robots are more and more widely used in special education. This paper introduces the application research of artificial intelligence robots in the field of autism, from the types, advantages and application fields of artificial intelligence (diagnostic evaluation, social interaction skills, perception-motor). According to the difficulties faced by artificial intelligence robots in the field of autism, the following suggestions are put forward: the future application of artificial intelligence robots should follow strict evidence-based experimental standards; To establish a paradigm for the intervention of artificial intelligence social robots in the whole process of autism for reference; Improve the ability of AI social robots to meet the individual needs of autistic children.

  • Open Access

    Articles

    Article ID: 3117

    The Current Situation and Countermeasures of Intercultural Communication Competence Cultivation in Higher Vocational English Teaching

    by Xiaocai Wang

    Learning & Education, Vol.10, No.8, 2022; 66 Views, 11 PDF Downloads

    The intercultural communication competence is one of the main objectives of higher vocational English teaching, and it is very important to cultivate students’ cross-cultural consciousness. This paper studies the cultivation of intercultural communication competence in higher vocational English teaching, expounds the significance of intercultural communication competence, analyzes the current situation and shortcomings of cross-cultural teaching, and puts forward strategies and ways for improvement. This paper aims to promote the comprehensive English ability and enhance the competence of intercultural communication of higher vocational college students .

  • Open Access

    Articles

    Article ID: 3118

    The Value Orientation and Realization of Aesthetic Education in College Art Education

    by Zemeng Xiao

    Learning & Education, Vol.10, No.8, 2022; 103 Views, 17 PDF Downloads

    At present, many college course teachers in China attach importance to the embodiment of the value of aesthetic education in art education, and pay more and more attention to the realization of aesthetic education, which is of great significance to improve students’ comprehensive quality and cultivate students’ ability to appreciate and discover beauty. Based on this, this paper mainly introduces the value orientation of aesthetic education in college art education, and analyzes the realization path of aesthetic education value in college art education, hoping to provide reference for peers.

  • Open Access

    Articles

    Article ID: 3119

    Reform and Practice of the Educational Mode of Work-Study Combination Based on AHK

    by Daogang Han

    Learning & Education, Vol.10, No.8, 2022; 59 Views, 11 PDF Downloads

    With the transformation of China’s manufacturing industry from “Made in China” to “Made with Wisdom”, the market has put forward more and higher requirements on the quantity and quality of labor force. Therefore, vocational education should continuously change the mode of talent training and optimize the structure of talent training, so as to take up the new mission given by building a strong manufacturing country. In order to better provide strong talent support for the high-quality development of regional economy, the construction team of intelligent manufacturing professional group of the school believes that talent training should adhere to the work-integrated learning, knowledge and action. To this end, we have conducted research and practice, and built a “Talent Training Model based on AHK Engineering Integration”.

  • Open Access

    Articles

    Article ID: 3120

    Strengthen Laboratory Construction and Cultivate Students’ Innovation Ability

    by Hongjun Wang

    Learning & Education, Vol.10, No.8, 2022; 65 Views, 6 PDF Downloads

    On the basis of quality education reform, more and more attention has been paid to students’ practical ability. As an education base for cultivating social applied talents, colleges and universities bear important social responsibilities. Laboratory of colleges and universities for students to practice and innovation provides a powerful place, should implement the policy of deepening reform in education, to strengthen the laboratory construction, optimizing the experimental facility structure, configuration of perfect experimental resources, make good use of laboratory functions, in the course of experiment teaching in cultivating students’ comprehensive quality and ability, to improve their practical skills, Output application-oriented professional talents for the society to achieve the goal of modern education. This paper focuses on the deficiency of laboratory construction, and puts forward several strategies to improve the laboratory construction, in order to achieve the teaching goal of improving students’ innovation ability, for reference.

  • Open Access

    Articles

    Article ID: 3121

    An Analysis of Strategies for Improving Intercultural Communicative Competence in English Teaching in Secondary Vocational Schools

    by Hongyan Cui

    Learning & Education, Vol.10, No.8, 2022; 105 Views, 24 PDF Downloads

    English in secondary vocational schools emphasizes the cultivation of students’ core qualities such as language ability, cultural awareness, thinking quality and learning ability. The development of cross-cultural communication skills not only provides students with more opportunities for personal development, but also helps them establish a sense of community with a shared future for mankind and a sense of multiculturalism, form an open and inclusive attitude, deepen their understanding of the culture of the motherland, enhance their patriotism, and strengthen their cultural confidence. Therefore, teachers should actively explore the countermeasures of cultivating students’ intercultural communication ability in vocational English teaching.

  • Open Access

    Articles

    Article ID: 3122

    Actively Respond to the Opportunities and Challenges of Ideological and Political Education in Colleges and Universities in the Network Era

    by Hua Wu

    Learning & Education, Vol.10, No.8, 2022; 62 Views, 11 PDF Downloads

    At present, the network era quietly comes, brings different life experience to people. As the high-end frontier of China’s social network development, colleges and universities are not only the direct experiencers and promoters of the information wave, but also the guiding units of stable ideology. The moral quality of college students is inseparable from the cultivation of colleges and the guidance of teachers. Throughout the characteristics of the network age, the impact of the application of network technology on ideological and political education in colleges and universities has become a major research topic of concern to the general public.

  • Open Access

    Articles

    Article ID: 3123

    Problems and Thoughts on the Training Mode of Nursing Professionals in Private Colleges

    by Hui Lin

    Learning & Education, Vol.10, No.8, 2022; 62 Views, 8 PDF Downloads

    The specialty of nursing in private colleges is the key element to cultivate nursing talents to meet the social needs. To investigate the current situation of nursing education in private colleges and determine the challenges related to the training mode of nursing professionals in private colleges is conducive to promoting the reform and progress of medical cause. This paper discusses the existing problems of nursing professional training mode in private colleges, and puts forward the reform of personnel training mode, teaching methods, teaching design and evaluation of private colleges nursing professional training methods.

  • Open Access

    Articles

    Article ID: 3124

    Research on the Construction Strategy of the Teaching Evaluation System of Vocational Undergraduate Education in China

    by Jing Hu

    Learning & Education, Vol.10, No.8, 2022; 78 Views, 10 PDF Downloads

    Along with the process of the clustered industrial structure reforming, the concepts of vocational undergraduate education remain no longer traditionally market-oriented. Requirements for the workforce training are highly imposed to be well balanced with vocational education and roundabout personality development as a complete human being. Thus, in this article, a study of the evolution of political and academic situation of the existing vocational undergraduate universities in China is carried out. The distinctive characteristics of vocational undergraduate universities are presented and compared in the span of the domestic and overseas realms.

  • Open Access

    Articles

    Article ID: 3125

    A Study on the Application of Phonics in the Cultivation of Children’ English Core Literacy

    by Dan Wu

    Learning & Education, Vol.10, No.8, 2022; 99 Views,

    The development of core literacy is the starting point and destination of English teaching. When it comes to primary school English teaching, teachers should pay attention to the children’ recognition and spelling of English words so as to lay a good foundation for English learning. Through Phonics, children can be taught to decode the speech, so as to help them memorize words and improve their English core literacy. In this study, methods are used to explore the current situation of the cultivation of core literacy in English, and to clear the application effect of Phonics in the training process. It is found that the level of children’ core literacy is unbalanced. Those abilities can be improved to a certain extent through Phonics, such as children’ language ability, learning ability and quality of thinking.

  • Open Access

    Articles

    Article ID: 3126

    The Importance of Ensemble in Instrumental Music Teaching

    by Yaowan Wu

    Learning & Education, Vol.10, No.8, 2022; 76 Views, 15 PDF Downloads

    This proposal focuses on research the importance of ensemble in instrumental music learning with the aim of using the results to stimulate more teachers and students to pay attention to the ensemble approach as a means of study. This paper will investigate the subject through interviews and reviews. In total, eight instrument teachers will be interviewed, four of whom teach instrumental music on a one-to-one basis, and four arrange instrument teaching through ensemble lessons. Initially, all teachers will be asked to complete a questionnaire. Then, they will be interviewed after they have delivered their lessons, which will be recorded on video. This approach is intended to analyze and evaluate the different teaching methods, discovering which teaching method allows the increased efficiency of instrumental music teaching by encouraging student creativity. This paper aims to add value to instrument education and better encourage students to learn about instrumental music.

  • Open Access

    Articles

    Article ID: 3127

    Rose’s Self-consciousness in Fences

    by Xiaohui Zhang

    Learning & Education, Vol.10, No.8, 2022; 86 Views, 16 PDF Downloads

    As to Rose in August Wilson’s Fences, most of critiques view her as an “angel in the house”, devoting herself to her family without female self-consciousness. While the paper will prove Rose is a brave, independent woman who has a sense of self to express her ideas, stick to her decision and pursue her felicity she wants.

  • Open Access

    Articles

    Article ID: 3128

    The Modernization of Rural Education under the Background of Rural Revitalization

    by Linna Zhang

    Learning & Education, Vol.10, No.8, 2022; 82 Views, 20 PDF Downloads

    At present, the main contradiction in China’s society has changed. The prominent problem facing the development of education is the unbalanced development of urban and rural education and the inadequate development of rural education. The rural revitalization strategy points out that agriculture, rural areas and farmers are fundamental issues related to the national economy and people’s livelihood, and the improvement of rural education quality is crucial to the reform and development of rural areas. The strategic plan for rural vitalization has laid out and adjusted the development of rural education. This paper summarizes and analyzes the achievements of rural education in the period of new rural construction, the difficulties and causes, and finally gives the countermeasures and suggestions for rural education modernization development under the strategy of rural revitalization.

  • Open Access

    Articles

    Article ID: 3129

    Research on Countermeasures for Local Governments to Enhance the Capacity of Social Emergency Forces

    by Juan Xu

    Learning & Education, Vol.10, No.8, 2022; 68 Views, 10 PDF Downloads

    China's emergency management system has been undergoing significant changes, and the state encourages the development of social emergency rescue. In order to promote social emergency forces and government rescue forces to form an effective synergy and continuously promote efficient and standardized emergency rescue, we summarize the problems of social emergency force development by analyzing the capability level of social emergency forces, and study the local government's enhancement of social emergency forces in the light of the current emergency management development situation. The study will provide reference for better integration of social emergency forces into the national emergency rescue system.

  • Open Access

    Articles

    Article ID: 3130

    Analysis on the Key Points of the Incentive Theory in Modern Enterprise Management

    by Shiwen Ouyang

    Learning & Education, Vol.10, No.8, 2022; 101 Views, 19 PDF Downloads

    In the implementation of management, people find that adopting the encouragement method of incentive theory can make the implementation of enterprise management work more smoothly, and get remarkable results in the end. Therefore, this paper expounds the incentive theory, points out the practical application value of the incentive theory to modern enterprise management. And the corresponding specific implementation strategies are studied and summarized, hoping to provide effective reference.

  • Open Access

    Articles

    Article ID: 3131

    Edna’s Self Predicament in The Awakening

    by Wenjing Cheng

    Learning & Education, Vol.10, No.8, 2022; 57 Views, 8 PDF Downloads

    The Awakening reveals women’s struggle and predicament in the pursuit of self. With the help of William James’ Self theory, this paper will analyze the representation and relationship of the protagonist Edna’s self predicament from her material self, social self and spiritual self, and then explore the reasons of her death and the importance of balancing different selves.

  • Open Access

    Articles

    Article ID: 3132

    Analysis of the Implementation Practice of National English Curriculum Standards for Common Senior High School from the Perspective of Teacher Change

    by Shen Fan

    Learning & Education, Vol.10, No.8, 2022; 62 Views, 14 PDF Downloads

    It has been five years since the Ministry of Education in People’s Republic of China issued the National English Curriculum Standards for Common Senior High School, an educational policy that covers all provinces and cities in Mainland China. This paper, from the perspective of teacher change, conducts analysis in the implementation of this curriculum policy and discuss how to facilitate this educational change from school level and government level respectively.

  • Open Access

    Articles

    Article ID: 3133

    The Influence of Educational Philosophy on the Class Management of Primary Schools in Shanghai

    by Xiaoying Chen

    Learning & Education, Vol.10, No.8, 2022; 88 Views, 14 PDF Downloads

    Starting from the four educational philosophies of essentialism, eternity, progressivism and social reconstruction, and taking the classroom management of Shanghai primary school as the research object, this paper makes an in-depth and detailed analysis and Exploration on the choice of educators' educational philosophy. Based on the research results, the author puts forward some suggestions on the application of educational philosophy in classroom management practice, and points out the limitations of current application and possible research directions in the future, in order to further promote the effective combination of educational philosophy and classroom teaching activities and promote the innovation and development of classroom management.

  • Open Access

    Articles

    Article ID: 3134

    Evaluating the Solution to Flood Control by Building Dams in the Yellow River Basin

    by Zhongbin Hu, Yueting Zhang

    Learning & Education, Vol.10, No.8, 2022; 65 Views, 11 PDF Downloads

    The second longest river in China is the Yellow River. And it is known as the birthplace of Chinese culture (Li et al., 2020). Because of flowing through the loess plateau, it carries a large amount of sediment, with an annual sediment load of 1.6 billion tons, ranking first in the world’s rivers (Wang et al., 2007), which leads to a severe flood threat. To effectively control the flood, the Chinese government has taken a measure to build dams on the Yellow River. This essay mainly evaluates the feasibility of this measure. After a combination of multiple criteria for evaluation, it is considered acceptable.

  • Open Access

    Articles

    Article ID: 3135

    Research on Online Teaching Practice of Smart Vocational Education Cloud Class in Higher Vocational Education

    by Zhiying Cui

    Learning & Education, Vol.10, No.8, 2022; 92 Views, 10 PDF Downloads

    With the continuous development of modern information and the integration of internet technology into all walks of life,the integration of information-based classroom teaching technology into the actual teaching has become the focus of current research in higher vocational colleges.Smart cloud classroom online teaching in vocational education is a new teaching mode derived from the Internet environment.During the epidemic period,a series of information-based teaching technologies,such as online teaching and”classroom in the air”,provided strong support for the”suspension of classes and non-stop learning”of teaching work.In view of the in-depth research and discussion on the practical content of online teaching in higher vocational smart cloud classroom,this paper hopes to provide reference for future information teaching.

  • Open Access

    Articles

    Article ID: 3136

    Research on the Influencing Factors and Support Degree of Kindergarten Parents for Public and Private Enrollment Policy——Taking Hangzhou as an Example

    by Shijie Gao, Zhuofan Zhong, Zihan Wang, Siqi Ye, Wei Xia

    Learning & Education, Vol.10, No.8, 2022; 73 Views, 14 PDF Downloads

    Today, people’s demand for quality education is growing, and parents place particular importance on the quality of education their children receive, and under the mechanism of early enrolment in private schools, there is a constant “private fever” and “training fever” in the society. In response to this, the Hangzhou government issued the Notice on Simultaneous Enrolment in Public and Private Primary Schools to ease the pressure on public schools. In this paper, we used Apriori algorithm to mine data based on questionnaire data and found that people who are more aware of the policy are generally freelancers, their children are in the first grade and their annual income is between RMB 100,000 and 200,000. We also investigated parents’ support for the policy, using basic family and child characteristics as independent variables and whether they support the policy as the dependent variable, and developed a dichotomous logistic Regression model to fit the probability of parents supporting the policy and made recommendations based on this.

  • Open Access

    Articles

    Article ID: 3137

    The Enlightenment of Foreign Environmental Protection Experience on Establishing Environmental Protection System in China

    by Yanmin Pan

    Learning & Education, Vol.10, No.8, 2022; 74 Views, 10 PDF Downloads

    With China’s attention to the construction of ecological civilization,the reform of the existing ecological environment governance system is an important way to realize the construction of ecological civilization.This paper puts forward corresponding measures for the problems existing in the ecological environment protection management system in China from several aspects:establishing the ecological protection prediction system,cleverly designing the economic punishment system,establishing the comprehensive application mechanism of scientific research,and implementing the”no regret”ecological protection policy.

  • Open Access

    Articles

    Article ID: 3138

    On the Construction of Campus Culture in Higher Vocational Colleges

    by Qian Xie

    Learning & Education, Vol.10, No.8, 2022; 60 Views, 14 PDF Downloads

    The campus culture of higher vocational colleges is one of the important parts of China’s advanced socialist culture,and also the basic guarantee of creating a good educational atmosphere and cultivating qualified talents.At present,higher vocational colleges generally copy the cultural construction of ordinary colleges and universities,completely ignoring the characteristics of vocational education they should have,which runs contrary to the talent training mode of”school-enterprise cooperation,combination of work and study”and the development path of combination of production,learning and research.This paper makes a scientific analysis of the current situation of campus culture construction in higher vocational colleges,and deeply discusses the effective path of campus culture construction with characteristics in higher vocational colleges,in order to improve the disadvantages and problems in the current campus culture construction in higher vocational colleges.

  • Open Access

    Articles

    Article ID: 3139

    Research on Cooperative Mechanism of Innovation and Entrepreneurship Education and Ideological and Political Education in Colleges and Universities

    by Junhong Xie

    Learning & Education, Vol.10, No.8, 2022; 61 Views, 7 PDF Downloads

    Under the new situation, the society and enterprises have higher and higher requirements for professional talents, requiring students to have strong ability. At the same time, universities also attach great importance to the cultivation of students’ innovation and entrepreneurship ability in the process of admission and training. Therefore, China’s higher education system must adapt to the business development of socialist market economy as the direction of guidance, according to the actual needs of indepth development of innovation and entrepreneurship education and ideological and political education coordination mechanism, so as to cultivate students’ innovation and entrepreneurship ability of ideological and political quality education. This chapter will analyze the key points of innovation and entrepreneurship education and ideological and political education in colleges and universities, and explore the construction of coordination mechanism between innovation and entrepreneurship education and ideological and political education in colleges and universities.

  • Open Access

    Articles

    Article ID: 3140

    The Future Development Direction and Management Mode of Enterprise Business Management

    by Pingbo Qu

    Learning & Education, Vol.10, No.8, 2022; 82 Views, 8 PDF Downloads

    With the continuous development of social market economy, China’s support for businesses in emerging industries, many emerging enterprise in a market economy gradually back on its feet, and to participate in market competition, to make our country enterprise in the market environment increasingly fierce competition, therefore, enterprises must shoulder responsibility of business, to ensure the good market environment, Only a green and healthy market environment can guarantee the healthy development of enterprises and solve the problems in the development process of enterprises.

  • Open Access

    Articles

    Article ID: 3141

    Current Situation and Development of College English Teaching

    by Qi Wang

    Learning & Education, Vol.10, No.8, 2022; 68 Views, 10 PDF Downloads

    College English teaching reform has been put forward for many years, but at present, English teaching in many schools still stays in the traditional classroom filled with “spoon-feeding”, whether the teaching content or teaching means, are excessively concerned with the foundation and theory, resulting in no use of learning, college English learning is just a formality. College English teaching is often the most important link for students to connect with the society. Based on this important role, we should make clear the goal of college English learning, carry out personalized curriculum design under the guidance of clear teaching goals, and gradually change the training of skilled talents into compound ones.

  • Open Access

    Articles

    Article ID: 3142

    The Nature of Code-switching

    by Wei Zhu

    Learning & Education, Vol.10, No.8, 2022; 96 Views, 30 PDF Downloads

    Code-switching is the inevitable consequence of bilingualism or more generally multilingualism. Although it is a phenomenon happens frequently in our daily life so natural and so common, many people are not likely to ware of it. It is necessary for a language learner to understand code-switching and the phenomenon through its two categories—situational code-switching and metaphorical code-switching. On the other hand, it is also meaningful to study the reasons of the happening of code-switching from several perspectives.

  • Open Access

    Articles

    Article ID: 3143

    Analysis on the Application of Wechat in University Library Management

    by Yan Wang

    Learning & Education, Vol.10, No.8, 2022; 83 Views, 15 PDF Downloads

    With the development of wechat technology, its application is more and more widely. In the current university library management work also attaches more and more importance to the application of wechat. However, there are still many problems in library management. In order to solve these problems, we should actively explore the application of wechat and closely combine wechat with university library management. This paper analyzes the problems existing in the current university library management through literature method and specific management practice, and discusses the advantages of the application of wechat in the management and the effective application strategies of wechat in the library management. It is hoped that this paper can provide some reference for improving the management quality of university library.

  • Open Access

    Articles

    Article ID: 3144

    Reference and Innovation of Chinese Contemporary Furniture on the Basis of Chinese Ming Dynasty Furniture

    by Yanbin Chen, Ratthai Porncharoen

    Learning & Education, Vol.10, No.8, 2022; 80 Views, 24 PDF Downloads

    With the rapid development of China’s contemporary furniture industry, creating “Chinese characteristics” is particularly important in the field of contemporary furniture design. Chinese furniture design accompanies Chinese history and is another interpretation of Chinese culture. How to deal with the reference and innovation of Chinese contemporary furniture design to Chinese traditional furniture is a problem that must be studied and solved in Chinese contemporary furniture design, which has important theoretical significance and practical value for the development of Chinese design. This article will discuss from three aspects: firstly, it briefly introduces the status and characteristics of Chinese Ming Dynasty furniture; secondly, it analyzes the design of contemporary Chinese furniture based on Chinese Ming Dynasty furniture from the aspects of functionality and formal charm; finally, it analyzes China from the contemporary background The innovative design of contemporary furniture summarizes the ways and methods of Chinese contemporary furniture design borrowing from Chinese Ming Dynasty furniture.

  • Open Access

    Articles

    Article ID: 3145

    Discussion on the Cultivation Mode of Innovative and Entrepreneurial Talents in Higher Vocational Colleges under the Promotion of “Double-high Planâ€

    by Ying Pang

    Learning & Education, Vol.10, No.8, 2022; 77 Views, 15 PDF Downloads

    Under the “twin plan” in higher vocational colleges should change the talent training scheme, pay attention to promote the all-round development of students, inspire students’ innovative thinking and entrepreneurial motivation, creative talents should be brought into the education development, into students’ classroom teaching, the deepening innovation of entrepreneurship education reform, improve the quality of talents training in higher vocational colleges. This paper analyzes the background of innovation and entrepreneurship talent training in higher vocational colleges, finds out prominent problems, puts forward basic principles and implementation strategies, and hopes to provide suggestions for the reform of higher vocational colleges.

  • Open Access

    Articles

    Article ID: 3146

    A Critique of Mehmet Celik’s article‘Teaching Vocabulary through code-mixing’

    by Yirong Yuan

    Learning & Education, Vol.10, No.8, 2022; 69 Views, 9 PDF Downloads

    The article attempted to explore into the concept of code-mixing by criticizing an article by Mehmet Celik from the research methodology and its findings, and drew a different conclusion.

  • Open Access

    Articles

    Article ID: 3147

    Research on the Construction of “Course Certificate Integration†Curriculum System for Cloud Computing Technology Application Major in Higher Vocational Colleges

    by Yongliang Li

    Learning & Education, Vol.10, No.8, 2022; 70 Views, 11 PDF Downloads

    Based on cloud computing technology in a cloud computing platform, cloud services, and cloud terminal professional talent demand has carried on the systematic analysis, from the professional requirements, work flow and the perspective of the actual work process, found that higher vocational cloud computing technology application roughly the training needs and direction of the professional talents, give full consideration to factors such as creative thinking, cultural quality, professional ability, In addition, practical employment and technological innovation are applied to construct a new curriculum system with deep integration of professional technical skills and vocational skills certificates, providing reference for higher vocational colleges to set up cloud computing technology and application major.

  • Open Access

    Articles

    Article ID: 3148

    Research on the Management of English Education and Teaching under the Concept of Innovative Development

    by Zhaoru Li

    Learning & Education, Vol.10, No.8, 2022; 69 Views, 12 PDF Downloads

    Facing the continuous advancement of the new curriculum reform, the requirements of English education and teaching are gradually improving. As an emerging educational concept, the concept of innovation and development has become inevitable to integrate into the management of English education and teaching. Incorporating innovative ideas into the extremely important subject of English teaching can not only improve the quality of teaching, but also play a good role in promoting the ideological and moral construction of students, helping students to establish a correct outlook on life, values, and world views, and guiding students to correct Learning attitude and developing good living habits are conducive to cultivating students’ autonomous learning ability and innovation and creativity ability. The article starts with a brief exposition of the educational concept of innovation and development, analyzes the current situation of the current English education model, and discusses the transformation of management concepts, the construction of teachers, the introduction of information technology, the construction of language situations, the organization of extracurricular activities, the strengthening of self-learning awareness, and the implementation of graded teaching management. Several aspects discuss the management measures of English education and teaching based on the concept of innovative development.

  • Open Access

    Articles

    Article ID: 3149

    Chinese Parenting: The Impact On Individuals’ Social Comparison

    by Huafeng Fang

    Learning & Education, Vol.10, No.8, 2022; 98 Views, 14 PDF Downloads

    Social comparison refers to the psychology where individuals compare themselves with other people when they think other people are superior to them or worse than them. Social comparison was found in Chinese individuals who have authoritarian parenting. It is difficult to measure how an individual compares himself with others and the according impact caused. Therefore, in-depth interview method, a qualitative method, was applied in this research. In this research, the relationship between Chinese parenting and social comparison has been explored. The findings in this research suggest that authoritarian Chinese parenting is a crucial factor to individual’s upward social comparison.

  • Open Access

    Articles

    Article ID: 3150

    A Comparative Study of the Translation Activities in the Western Renaissance Period and the Scientific and Technological Translation in the Late Ming and Early Qing Dynasties

    by Wenshuo Li

    Learning & Education, Vol.10, No.8, 2022; 120 Views, 11 PDF Downloads

    In the history of the development of Europe, the Renaissance is a key stage of development of the awakening of humanism spirit. During it, national languages were widely promoted, and in the hope of promoting social change, the key proponents of the Renaissance carried out a large number of literary translation activities, forming a climax in the history of western translation. In China, the translation history has been recorded since the Zhou Dynasty, and the translation activities have been developing continuously since then. This paper compares the translation activities of the late Ming and early Qing dynasties with the Renaissance period. By means of comparative research, the author discovers the differences in translation background, purpose, essence and content of the two translation upsurge of the Western Renaissance and the late Ming and early Qing dynasties, which will not only help to sort out and study the history of translation and the history of translation studies, but also help to promote the emergence of new translation thoughts and theories.

  • Open Access

    Articles

    Article ID: 3151

    Situational Setting in English Grammar Teaching in Senior High School

    by Sino Li

    Learning & Education, Vol.10, No.8, 2022; 101 Views, 17 PDF Downloads

    As the law of language use, grammar guides the application and practice of language.A strong foundation in grammar improves reading and writing skills. Therefore, mastering grammar skillfully plays a positive and effective role in improving students’ language ability. However, the current English grammar teaching in senior high schools in China faces many problems. First of all, the necessity of grammar teaching has been ignored to some extent. In practical teaching, most teachers prefer to let students constantly expand their vocabulary, and pay more attention to grammar; Secondly, although some teachers have a certain understanding of the importance of grammar, it is difficult to organize teaching activities scientifically, resulting in the situation that students’ enthusiasm for learning grammar is not high and grammar is difficult to learn.