A Study on the Continued Use of Knowledge-Based APP Users in Guizhou Based on the Perspective of Perceived Value
Abstract
The wide variety of products offered by online sales platforms makes choosing the correct item a challenging task. The expertise and knowledge of customers in such product assortments can vary widely. Therefore, there is a need for intelligent recommender systems that provide personalized dialogues that support customers during the product selection process. The three research objectives are: to explore the factors in continuing for using knowledge-based apps; to identify the relationship between influencing factors and sustainable usage intention; to search for the countermeasures and suggestions for the continued development of applications user policies.References
[1] Oliver, R. (1980). A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions. Journal of Marketing Research. Vol 17, p.46-49..
[2] Zeithami, V. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing. Vol 33. p.221-238.
[3] Woodruff, R. (1997). Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science. Volume 25, p.139-146.
[4] Ravald, A. and Grönroos, C. (1996). The value concept and relationship marketing. European Journal of Marketing. Vol 30 No 2, p.19-30.
[5] DeLone, W. and McLean, E. (1992). Information Systems Success: The Quest for the Dependent Variable. Information Research System. Vol 11, p.3-11.
[6] Li, S. et al. (2020) Revisiting Location in a Digital Age: How Can Lead Markets Accelerate the Internationalization of Mobile Apps? Journal of International Marketing, p.22-31.
Authors contributing to this journal agree to publish their articles under the Creative Commons Attribution-Noncommercial 4.0 International License, allowing third parties to share their work (copy, distribute, transmit) and to adapt it, under the condition that the authors are given credit, that the work is not used for commercial purposes, and that in the event of reuse or distribution, the terms of this license are made clear. With this license, the authors hold the copyright without restrictions and are allowed to retain publishing rights without restrictions as long as this journal is the original publisher of the articles.
