The “Technology + Aesthetics” dual-dimensional cultivation path of visual communication education from an international perspective

Article ID: 5642

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Keywords: Technology; Aesthetics; Dual-Dimensional Cultivation Path; Visual Communication Education; International Perspective

Abstract

This study takes an international perspective as the macro background and comprehensively and deeply explores the cultivation approaches of integrating “technology” and “aesthetics” in visual communication education. In the dual environment of the rapid development of digital technology and the accelerated process of globalization, the traditional visual communication education model encounters challenges such as single cultivation ability, disconnection from international frontiers and industrial demands This article first sorts out the evolution of the concept of visual communication education and its international development trend, and establishes a theoretical framework for cultivating both technical and aesthetic aspects. Then, by analyzing the teaching practices and curriculum Settings of domestic and foreign universities, the separation status and integration difficulties of the two dimensions in teaching were pointed out. Moreover, through case analysis and hypothetical data, the effectiveness of the integration of the two aspects in improving students’ innovation ability was proved.