The Application of Emotional Resonance in Science Popularization: Strategy and Effect Analysis

Article ID: 4289

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Keywords: Emotional Resonance; Popular Science Communication; Audience Engagement

Abstract

The application of emotional resonance to science popularization has become an important means to enhance the effectiveness of science popularization. This paper discusses the role and strategies of emotional resonance in science popularization. First, emotional resonance can strengthen audience engagement, improve information absorption rate, stimulate the desire to explore science, and ultimately promote behavior change, thereby effectively improving scientific literacy. Second, this paper proposes a number of strategies, including constructing emotional narratives, designing immersive experiences, creating emotional expressions, cultivating affinity communicators, and creating emotional scenes, with the aim of enhancing the emotional depth and communication effect in popular science communication. The research proves that the emotionally driven communication mode has an increasingly significant impact on the process of science popularization, especially in enhancing the public’s understanding and acceptance of scientific knowledge.