Analysis of the alienation phenomenon of alumni relations and the construction of close ties

Article ID: 4286

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Keywords: Alumni Relations; Alienation Phenomenon; Interactive Platform

Abstract

With social changes and the passage of time, alumni relations have become increasingly alienated, which has affected the cohesion of the alumni network and the long-term development of the school. Geographical dispersion, professional differences and the fading of campus memories are the main factors leading to the alienation of alumni relations. At the same time, although the rise of social media has promoted information exchange, it has also replaced traditional interactive methods to a certain extent. In order to cope with this problem, schools can strengthen the connection between alumni through interactive platforms that integrate online and offline, cross-industry alumni mentor programs, and themed nostalgic campus experience activities. In particular, by establishing an alumni career development resource library and encouraging alumni to participate in school governance decisions, it can not only enhance the sense of belonging of alumni, but also promote mutual assistance and support among alumni, thus forming a close alumni network.