The Influence of Cultural Accomplishment on the Professional Practice of Broadcasting and Hosting Art

  • Xiang Xiao Jilin University of the Arts, School of Drama, Film and Television
  • Lian Duan School of Media Science/School of Media Journalism, Northeast Normal University
Article ID: 2596
98 Views, 13 PDF Downloads
DOI: https://doi.org/10.18282/l-e.v10i4.2596
Keywords: Cultural accomplishment, Broadcast host, Audience demands, Media update

Abstract

With the development of the age, the spiritual needs of the audience have increased significantly. The audience’s vision is now expanded, and it is more pursued whether the content reflected by hosts in the process of dissemination can meet their deep-seated spiritual needs. The popular hosts will supplement a certain amount of cultural knowledge in their free time. Their success reflects that hosts of this era must use new ideas and combine new actions in the new communication situation to adapt to the development of the era. Therefore, it is necessary to study the influence of cultural accomplishment on the practice of broadcast host, and how to improve the cultural accomplishment of hosts.

References

[1] Chen Lei, Lu Jing. Investigation and Analysis of Excellent Traditional Cultural Literacy of College Students Majoring in Broadcasting and Hosting[J].Modern Communication(Journal of Communication University of China).2018,40(04):165-167.

[2] Wei Li. Exploring How to Train Students Majoring in Broadcasting and Hosting Arts with Culture[J]. Education Modernization.2019,6(60):182-183.

Published
2021-12-08
How to Cite
Xiao, X., & Duan, L. (2021). The Influence of Cultural Accomplishment on the Professional Practice of Broadcasting and Hosting Art. Learning & Education, 10(4), 228-229. https://doi.org/10.18282/l-e.v10i4.2596
Issue
Vol. 10 No. 4 (2021)

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