Outline with Examples the Advantages and Disadvantages of Conducting Market Research on the Internet Compared with More Traditional Methods

  • Yuekang Chen University of Exeter
Article ID: 2567
68 Views, 12 PDF Downloads
DOI: https://doi.org/10.18282/l-e.v10i4.2567
Keywords: Traditional market research, Network survey, Timeliness, Investigation sample, Data recovery

Abstract

Due to the continuous progress of communication technology, today's market survey methods have become more and more efficient. The early face-to-face interview and telephone inquiry have gradually evolved into the current network survey. With the popularization and application of the Internet, the way of the online market survey has the opportunity to replace the traditional survey methods, but the online market survey still has some defects, so the time-honored survey methods are still irreplaceable. Consequently, to better promote and apply market survey methods in the future, this paper will compare and analyze the two survey types to find a more optimized survey way, in terms of timeliness, investigation scope, data quality.

References

[1] Bagwell, M. A. (2018). Organizational Decisions about Cyber Security in Small to Mid-Sized Businesses: A Qualitative Study. Journal of Chemical Information and Modeling, 53(9), 1689–1699.

[2] Do shorter stated survey length and inclusion of a QR code in an invitation letter lead to better response rates? | Survey Methods: Insights from the Field (SMIF). (n.d.). Retrieved July 27, 2021, from https://surveyinsights.org/?p=14216

[3] Gao, Z., House, L. A., & Xie, J. (2016). Online Survey Data Quality and Its Implication for Willingness-to-Pay: A Cross-Country Comparison. Canadian Journal of Agricultural Economics/Revue Canadienne d’agroeconomie, 64(2), 199–221. https://doi.org/10.1111/CJAG.12069

Published
2021-12-08
How to Cite
Chen, Y. (2021). Outline with Examples the Advantages and Disadvantages of Conducting Market Research on the Internet Compared with More Traditional Methods. Learning & Education, 10(4), 170-171. https://doi.org/10.18282/l-e.v10i4.2567
Issue
Vol. 10 No. 4 (2021)

Authors contributing to this journal agree to publish their articles under the Creative Commons Attribution-Noncommercial 4.0 International License, allowing third parties to share their work (copy, distribute, transmit) and to adapt it, under the condition that the authors are given credit, that the work is not used for commercial purposes, and that in the event of reuse or distribution, the terms of this license are made clear. With this license, the authors hold the copyright without restrictions and are allowed to retain publishing rights without restrictions as long as this journal is the original publisher of the articles.