Analysis on the Necessity and Problems of Media Construction in Higher Vocational Colleges
Abstract
From December 2018 to now, the national undergraduate colleges and higher vocational colleges have integrated forces to promote the construction of financial media, but only a few colleges and universities really form a scale and play a role, the majority of higher vocational colleges are still in exploration and practice. The era of integration media subverts the macro discourse system of cultural construction in higher vocational colleges and forms a student-centered discourse platform. As far as the cultural construction platform of higher vocational colleges in China is concerned, traditional media include school newspaper, official website, radio station, etc., which are diversified in form but not time-efficient and take a long time to produce. Emerging media forms include Microblog and wechat platforms. Although the word “micro†is in the forefront, it is in line with the taste of modern young people’s “fast food consumptionâ€, and avoids the shortcoming of traditional media’s long production time. Although fusion media dissolves the barriers of text, sound and picture in form, the characteristics of fusion media are not only limited to the simple superposition of traditional media and new media in form, but also the overall integration of ideas, manpower, material resources and terminal channels.References
[1] Research and Exploration on the Construction of Media Integration Center in Colleges and universities under the Background of media Convergence [J]. Jiaren Liu. Standardization of the Masses. 2019(16).
[2] Construction ideas and Innovation Approaches of Media Center in Higher Vocational Colleges [J]. Huachou Lu. News Research Guide. 2019(11).
[3] Ruihan Chen, Meng Chen, Hong Zhou. News World. 2019(01).
Authors contributing to this journal agree to publish their articles under the Creative Commons Attribution-Noncommercial 4.0 International License, allowing third parties to share their work (copy, distribute, transmit) and to adapt it, under the condition that the authors are given credit, that the work is not used for commercial purposes, and that in the event of reuse or distribution, the terms of this license are made clear. With this license, the authors hold the copyright without restrictions and are allowed to retain publishing rights without restrictions as long as this journal is the original publisher of the articles.
