Future Analysis and Impact on Retail Futures
Abstract
The fundamental purpose of this report was to critically reflect on the ‘Future of the Retail Store’ utilising knowledge on the subject that was covered during the module as well as additional knowledge from literature and research. The two key factors that will change the fast fashion sector in the future is technology and growing concerns over the environment. The findings of the analysis revealed the following trends: Disruptive innovation will enable firms to produce cutting edge fashion items with multiple purposes, which cutting overheads as well. Increased use of technology to enhance customer experience. Shopping in stores will not be obsolete but will become a luxury experience. AdSmart advertising will become popular to reach mass audience. Fast fashion retailers will use most sustainable practices to reduce environmental impacts.References
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