Multimodal Discourse Analysis of Posters on Wildlife Protection—Based on Visual Grammar

  • Yue Guan College of Foreign Language, Shandong University of Science and Technology
DOI: https://doi.org/10.18282/l-e.v9i2.1426
Keywords: Multimodal Discourse Analysis, Public Posters on Wildlife Protection, Represented Meaning, Interactive Meaning, Compositional Meaning

Abstract

The advent of information age has brought us a plethora of non-text information, such as images, colors, sounds, etc. Consequently, text-based discourse analysis can no longer meet people’s demands to obtain the ever-varying information. Due to this reason, multimodal analysis becomes crucial. This paper analyzes 13 public posters on wildlife protection which are collected from the internet. The 13 posters are examined on the basis of three dimensions— represented meaning, interactive meaning and compositional meaning. This study helps poster designers design high-quality posters, as well as assists poster viewers to understand the meanings of public posters on wildlife protection.

References

[1] Halliday, M. A. K. 1985. An Introduction to Functional Grammar [M]. London: Arnold.

[2] Kress, G. & Van Leeuwen, T. 1996. Reading Images: The grammar visual design [M]. London: Routledge.

[3] Kress, G. & Van Leeuwen, T. 2006. Reading Images: The Grammar of Visual Design (2nd edition) [M]. London: Routledge.

[4] Silu Wang. Research on the meaning construction of mSultimodal discourse in global warming public welfare posters (in Chinese). Harbin: Harbin Engineering University; 2014.

Published
2020-11-10
Issue
Vol. 9 No. 2 (2020)

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