On Cross-Cultural Communicative Competence in College English Teaching
Abstract
It is an important part of improving college students’ comprehensive quality to cultivate cross-cultural communicative competence and it should be prioritized in college English teaching. Only with communicative competence can students effectively communicate and convey messages with others in English. This paper introduces cross-cultural communication and points out problems in it among non-English major students. It finally put forward some ways to improve their communicative competence.References
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