The Impact of COVID-19 on the China Online Video Industry

  • Qianqian Wu Shenzhen Middle School Senior 3(19)
Ariticle ID: 1387
213 Views, 35 PDF Downloads
DOI: https://doi.org/10.18282/l-e.v9i2.1387
Keywords: Coronavirus, Online video industry, Bilibili, MGTV, Iqiyi

Abstract

This paper is aimed at analyzing the impact of COVID-19 on the Chinese online video industry. The hypothesis is that since people had more time to spend on leisure during the quarantine, the online video industry should be positively affected. Using methods such as collecting data from consulting firm’s research reports, analyzing news events, and summarizing evidence from security firm’s capital market research reports, I concluded that the pandemics did bring a short-term increase in people’s attention to the online video industry, opened up new opportunities for creative business models, yet also posed potential threads shall the virus strike again in the future.

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Published
2020-11-10
Issue
Vol. 9 No. 2 (2020)

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