Structural relationships between workation attachment, workationer power, workation relationship quality, and workation intention

Hung-Che Wu; Haonan  Xu

doi:10.18282/hrms.v6i2.3469

Hung-Che Wu Global Village English School, Kaohsiung 800, China
Haonan Xu Nanfang college, Guangzhou 510970, China

Ariticle ID: 3469

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DOI: https://doi.org/10.18282/hrms.v6i2.3469

Keywords: workation attachment; workationer power; workation relationship quality; workation intention

Abstract

This research aims to examine the structural relationships between the dimensions of workation attachment, workationer power, the dimensions of workation relationship quality, and workation intention. It demonstrates that the proposed model aligns well with the collected data based on a convenience sample comprising 494 workationers in Bangkok using structural equation modeling. The analysis outcomes contribute to the tourism marketing theory by providing additional insights into the dimensions of workation attachment, workationer power, the dimensions of workation relationship quality, and workation intention. The findings from this study can aid workation managers in formulating and executing market-oriented service strategies to enhance the dimensions of workation attachment, workationer power, and the dimensions of workation relationship quality, and foster workation intention.

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