The impact of organizational strategic trends on individual-based resilience with a digital transformation perspective

Akın Gökhan  Aydın; Elif Baykal

doi:10.18282/hrms.v5i1.3359

Akın Gökhan Aydın Business Administration Department, Istanbul Medipol University, Istanbul 34810, Turkey
Elif Baykal Business Administration Department, Istanbul Medipol University, Istanbul 34810, Turkey

Ariticle ID: 3359

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DOI: https://doi.org/10.18282/hrms.v5i1.3359

Keywords: strategic orientation; psychological resilience; customer orientation; innovation tendency; competitor orientation; technological orientation

Abstract

The purpose of this study is to investigate whether the strategic orientations of organizations have an impact on the resilience levels of employees in the digitalized world. The sample for this research is based on the convenience sampling method. In this study, the sub-factors of strategic orientation, namely innovation, technological orientation, customer focus, and competitor focus, are examined, and their potential effects on resilience are analyzed. Our research emphasizes the importance of psychological resilience in organizations that undergo continuous changes due to the impact of digital transformation, as it enhances employee performance and has positive implications for firms. The field study associated with this research was conducted on 316 individuals working in the service sector in the context of Turkey. The data collected for the research were analyzed using SPSS 25 software. The research findings indicate that the components of strategic orientation have an impact on the levels of psychological resilience.

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