Research on the Development of Online Business Model of Hotel Tourism Enterprises
Abstract
With the rapid development of China’s economy and society, people’s pursuit of the quality of service industry is also improving. The marketing management mode of hotel tourism enterprises has always been the focus of practitioners. Taking the market demand of hotel tourism enterprises in the new situation as the starting point, this paper introduces the value and significance of online business model, and puts forward relevant strategies to promote the development of online business model of hotel tourism enterprises for practitioners’ reference.References
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