Analysis of Hotel Tourism Brand Construction Strategy
Abstract
The construction of hotel tourism brand can promote the continuous development of hotel tourism, help hotel enterprises improve economic benefits, and study the current situation and Countermeasures of hotel tourism brand construction. Hotels should carry out top-level design and unified planning, reasonably allocate tourism brand resources, and promote and publicize hotel services and hotel tourism brands. Hotels can build national brands to make hotels have certain characteristics, The hotel should also train talents to provide talent support for the construction of hotel tourism brand.References
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