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Thoughts on the Integrated Development of New Media and E-commerce

Haoxue Xie

Abstract


The arrival of the new era not only provides a broader platform for new media and e-commerce, but also has a great
impact on their development mode. The increasing maturity of Internet technology provides more powerful support for the
development of e-commerce, and also makes the renewal of traditional e-commerce marketing model an inevitable trend. This
paper first analyzes the inevitable trend of new media e-commerce, then studies the impact of new media e-commerce on people
and society, and finally puts forward some problems in the combination of new media and e-commerce.

Keywords


Integrated development; New media; E-commerce

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References


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[2] Shi J, Nyedu D S K, Huang L, et al. Graduates’ Entrepreneurial Intention in a Developing Country: The Influence of Social Media and E-commerce Adoption (SMEA) and its Antecedents[J]. Information Development, 2022: 02666669211073457.

[3] Li Y. Marketing Strategies for E-commerce Websites Under the New Media Trend[C]//2021 International Conference on Social Development and Media Communication (SDMC 2021). Atlantis Press, 2022: 60-63.

[4] Rosário A T. A Look at the New Online Consumer Behavior on Social Media Platforms[M]//Handbook of Research on the Platform Economy and the Evolution of E-Commerce. IGI Global, 2022: 344-369.




DOI: https://doi.org/10.18282/l-e.v10i9.3265

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