Research on the Application of Network Marketing in Small and Medium-sized Enterprises

  • Hongwei Yin Zibo Vocational College
Ariticle ID: 3251
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Keywords: Application small and medium-sized enterprise network marketing

Abstract

China’s small and medium-sized enterprises network marketing application level is relatively weak,facing talent demand,marketing concept,management and technology and other problems.Through the analysis of the problems existing in the network marketing of small and medium-sized enterprises,this paper puts forward the problems and countermeasures of the effective network marketing of small and medium-sized enterprises in China.

References

[1] He Jianmin.Network Marketing[C].Beijing:Publishing House of Electronics Industry,2010.3(14).

[2] Xue Lei.Current Situation Analysis and Countermeasure Research of Chinese Enterprises’Network Marketing development[J].China Business and Trade,2010(3).

[3] Gu Xiaoyan.Research on current Situation and Countermeasures of E-commerce Application in Small and medium-sized Enterprises[J].Shopping Mall Modernization,2009(11).

Published
2022-07-24
Section
Articles