Reforming the Teaching Methods of International Marketing Courses in the Context of Belt and Road

Abstract

International Marketing is a professional course for Economics major. The teaching of this course can help students master the basic knowledge of modern international marketing courses, develop students’ marketing skills, so that they can plan international marketing activities, and make decisions on products, pricing and distribution in international markets, marketing and decision-making; at the same time, improve students’ ability to analyze and solve international marketing-related problems. In the new era, combined with the national “One Belt, One Road” strategy and the strategic layout and promotion of the “National Brand Plan”, Chinese enterprises have become scarce international talents, international marketing talents are an important part of the internationalization of talents, and promoting the reform of international marketing training curriculum has become an important way to improve and train international marketing talents. This paper discusses in detail this paper on the basis of the analysis of the international marketing course teaching plan and practice reform, systematically analyze the classroom teaching effect and the main problems, and finally put forward targeted measures and suggestions to improve the teaching reform effect, to provide reference for further teaching reform and practice teaching methods.