Between Tradition and Modernity:A Study on the Changes of Shanghai Citizens' Social Life in the Late Qing Dynasty——Focus on the Advertisement of The Shen Daily
Abstract
As a commercial newspaper,The Shen Daily has paid great attention to the publication of advertisements since its inception. With the changes of social life, the content and form of The Shen Daily advertising have evolved continuously. The social life of the Shanghai people in the late Qing Dynasty has undergone earth shaking changes in both material and spiritual aspects. As the first group of capital owners, The city impacted by justice economy has become an epitome of the evolution of urban social life in modern China.References
[1] Declaration, Renzhong, March 22, chapters 6, 7 and 8.
[2] Zhao Junsu: the newspaper industry in modern China, Volume 49 of the second part of the Minyuan series, Shanghai Bookstore, 1989, page 206.
[3] Zhao Junsu: the newspaper industry in modern China, Volume 49 of the second part of the Minyuan series, Shanghai Bookstore, 1989, page 206.
[4] Leeson paper cigarette company, declaration, May 30, 1894.
[5] Dongyang customized letterhead envelope, Shenbao, July 2, 1892.
[6] Wholesale of British soap, Shenbao, November 27, 1899.
[7] Advertisement for the establishment of a water company, Shenbao, April 21, 1875.
[8] Sale of coke tar of zilaihuo, Shenbao , June 19, 1875.
[9] New stove, declaration, December 11, 1894.
[10] “The water supply company submitted the January advertisement of Qingshui from laopangzao in the cityâ€, declaration, June 21, 184.
[11] Sale of wonderful things, Shenbao, January 1, 1894.
[12] Sale of Citigroup sewing machine department, Shenbao, September 1, 1881.
[13] Sale of new arrival Bayin piano, Shenbao†, August 12, 1875.
[14] Detailed field bamboo branch Ci, declaration, July 12, 1872.
[15] Hong Kong customs declaration, declaration, July 15, 1894.
[16] Tongwen Museum, application, February 18, 1894.
[17] On the hidden places of Western fishing and tourism such as the Ministry of industry, application, June 8, 1884.
[18] Huang Shiquan, the shadow of Songnan dream, Shanghai Ancient Energy Publishing House, 1989, page 137
[19] "Preference", "Declaration", March 11, 1912.
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