Impact of Irrational Consumption Intention on the Usage of Sanitizing Products during COVID-19 in Guiyang

Zhaoxu Tan


This paper used literature research methods, questionnaire survey, and quantitative analysis methods to explore the
mechanism of consumers’ irrational consumption intention in buying sanitizing products under public health incidents. Using the
theoretical basis of irrational consumption behavior and SPSS analysis, analyzed the relationship between demography, consumption intentions, behavior attitudes, and risk perceptions based on the list of influencing variables of perceived usefulness, perceived
ease of use, time cost, economic cost, and product quality associating with attitudes and risk factor.


Irrational Consumption Pattern; Usage of Sanitizing Products; COVID-19

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DOI: http://dx.doi.org/10.18282/l-e.v10i6.2828


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