Impact of Irrational Consumption Intention on the Usage of Sanitizing Products during COVID-19 in Guiyang
Abstract
This paper used literature research methods, questionnaire survey, and quantitative analysis methods to explore the mechanism of consumers’ irrational consumption intention in buying sanitizing products under public health incidents. Using the theoretical basis of irrational consumption behavior and SPSS analysis, analyzed the relationship between demography, consumption intentions, behavior attitudes, and risk perceptions based on the list of influencing variables of perceived usefulness, perceived ease of use, time cost, economic cost, and product quality associating with attitudes and risk factor.References
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