The Impact of Hainan Free Trade Port’s Tax-Free Shopping Policy on Tourists’ Shopping Behavior

Yuqiang Dong


At present, tourists’ shopping behavior has become a hot topic in academic research and market management. This
research studied the influencing factors of tourists’ shopping behavior selection behavior from the consumer behavior perspective.
It opened up a new idea for future research on tourists’ shopping behavior decision-making. This research consisted of three parts:
literature review, empirical research, and discussion of the Hainan Free Trade Port’s tax-free shopping policy. In the literature review part, this research discussed the research methods of consumer behavior, the theory and model of tourist shopping behavior,
and its influence on consumers in the past with the factors of tourist shopping behavior selection behavior were reviewed. Five
independent variables of attractive policy approach, the credibility of policy approach, advertising approach, product selection,
cost-saving, and tourist attitude were set to test their relationship with the tourist shopping intention.


Hainan Free Trade Port ; Tax-Free Shopping Policy ; Tourists’ Shopping Behaviour

Full Text:



["[1] Harrison, M. et al. (2019). The promise of Chinau2019s free trade zones u2013 the case of Hainan. Asian Education and Development Studies. Vol 9 No 3, p.297-308.","[2] Choi. Y. and Park, J. (2018). A Study on the Shopping Behavior of Duty Free Shop Users. Journal of Distribution Science. Vol 16 Issue 8, p.39-50.","[3] Erkan, I. and Evans, C. (2018). Social media or shopping websites? The influence of eWOM on consumersu2019 online purchase intentions. Journal of Marketing Communications. Vol 24 Issue 6, p.617-632.","[4] Jimenez-Bravo. Diego, et al. (2019). Multi-Agent Recommendation System for Electrical Energy Optimization and Cost Saving in Smart Homes. Journal of Energies. Vol 12(7). P.1317-1325. ","[5] Aghdaie, S. et al. (2011). An analysis of factors affecting the consumeru2019s attitude of trust and their impact on internet purchasing behavior. International Journal of Business and Social Science. Vol 2(23), p.147u2013158.","[6] Dupuis, D. (2019). Ex-dividend day price behaviour and liquidity in a tax-free emerging market. Emerging Markets Review. Vol 38 p.239-250."]

DOI: http://dx.doi.org/10.18282/l-e.v10i6.2825


  • There are currently no refbacks.