Pre-Sale Model of E-commerce Platforms on Influencing Consumer Buying Behavior in Sichuan

Shiyang Li


With the continuous development of the Internet, a wave of developing new sales models in e-commerce could become
a hot topic in the current consumer market. In the fierce market competition environment, understanding the needs of consumers
more comprehensively with a new pre-sale sales strategy has been adopted by e-commerce platforms, which has become one of
the consumption patterns for most consumers in Sichuan. This paper proposed three objectives for investigation: determination
of the quality scale in personal and situational factors and pre-sale situation, the relationship of consumer perception factor and
personal consumer characteristics to the pre-sale mode of the e-commerce platform, and the use of information technology for the
pre-sale platform to meet consumer needs.


Pre-Sale Model; E-Commerce Platforms; Consumer Buying Behavior

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DOI: http://dx.doi.org/10.18282/l-e.v10i6.2816


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