Pre-Sale Model of E-commerce Platforms on Influencing Consumer Buying Behavior in Sichuan
Abstract
With the continuous development of the Internet, a wave of developing new sales models in e-commerce could become a hot topic in the current consumer market. In the fierce market competition environment, understanding the needs of consumers more comprehensively with a new pre-sale sales strategy has been adopted by e-commerce platforms, which has become one of the consumption patterns for most consumers in Sichuan. This paper proposed three objectives for investigation: determination of the quality scale in personal and situational factors and pre-sale situation, the relationship of consumer perception factor and personal consumer characteristics to the pre-sale mode of the e-commerce platform, and the use of information technology for the pre-sale platform to meet consumer needs.References
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