The Impact of Time-Honored Food Through Experiential Marketing on Leisure Tourist Loyalty

Sha Peng


This article took the experience marketing of time-honored food companies in Guizhou Province as a case. The current
situation and methods of experience marketing of major time-honored food companies in Guizhou Province were counted through
descriptive statistical methods. Three research objectives were set for this paper, including investigating the current trend of the
time-honored food market, analyzing purchase intention through the promotion of experiential marketing, and proposing appropriate concepts and policies for improving the time-honored food market in Guizhou.


Time-Honored Food; Experiential Market; Leisure Tourist Loyalty

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DOI: http://dx.doi.org/10.18282/l-e.v10i6.2813


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