The Influence of Live Streaming on Unique Agricultural Product Sales on Sichuan Consumer Purchase Intention

Yiwen Zhang


With the development of the Internet economy and the arrival of the new retail era, the post-pandemic business model
of live streaming received more attention at different levels. Its impact on economic development would have far exceeded its role
as a promotional activity guiding sales. Under the concept of promoting the strategic development of “dual circulation,” studying
the characteristics, challenges, and development trends of live streaming in the new era would help the integrated development of
Sichuan e-commerce.


Live streaming; Unique Agricultural Product; Customer Purchase Intention

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DOI: http://dx.doi.org/10.18282/l-e.v10i6.2812


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