Factors Influencing the Career Choice of Tourism Major Students in Southwest China

Lankeyi Zhang


With the development of tourism in China, related study programs became a popular major in most colleges and universities to attract students to join this growing sector. Although tourism majors would consider certain advantages in the market, there
were still many factors that could have influential conditions for students to consider for their career development. Three objectives
were set to find the impacts between student expectation and career motivation; key influence factors of professional suitability,
professional reputation, and working environment for the students’ desire for career advancement; and propose the improvement
of study programs to attract more talented students the industry.


Career Choice; Tourism Major Students; Southwest China

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DOI: http://dx.doi.org/10.18282/l-e.v10i6.2810


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