The Impact of Consumer Credit Affecting Chengdu College Student Buying Behavior on Electronic Products
Abstract
With the rapid advancement of science and technology, electronic products became more and more civilians from their original luxury status and status, with lower prices, more powerful functions, and more and more in everyone’s lives. Among the consumer groups, the big market of college students could not be ignored. College students would be susceptible to new ideas and new products, and it could be challenging to reach them due to their consumption psychology and behavior pattern. Generally speaking, college students would have significant financial pressure to buy expensive electronic products. However, Internet consumer credit provided a new channel for purchasing electronic products. This article combined Internet consumer credit with electronic product consumer behavior models. It analyzed the influencing factors of consumption structure, degree of convenience, usage range, transaction cost, risk of use, and user experience with student consumption intention through the student sample population in Chengdu universities.References
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