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Mechanism of Online Shopping Dependence on Consumer Satisfaction in Guizhou for Daily Commodities under the Outbreak of COVID-19

Ronghui Tang

Abstract


Based on the description of the current situation and dependence behavior of consumers’ online shopping for daily
necessities in the COVID-19 era, this paper aimed to examine the changes in consumer behavior and shopping habits, customer
dependency, and policy measurement for daily commodities during this period. A correlation analysis model was constructed to
analyze the formation mechanism of consumers’ online shopping dependence behavior for daily necessities based on the influencing factors of system quality, information quality, service quality, practical value, and hedonic experience value relating to
customer satisfaction.

Keywords


Irrational Consumption Pattern; Usage of Sanitizing Products; COVID-19

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References


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DOI: http://dx.doi.org/10.18282/l-e.v10i6.2803

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