Mechanism of Online Shopping Dependence on Consumer Satisfaction in Guizhou for Daily Commodities under the Outbreak of COVID-19
Abstract
Based on the description of the current situation and dependence behavior of consumers’ online shopping for daily necessities in the COVID-19 era, this paper aimed to examine the changes in consumer behavior and shopping habits, customer dependency, and policy measurement for daily commodities during this period. A correlation analysis model was constructed to analyze the formation mechanism of consumers’ online shopping dependence behavior for daily necessities based on the influencing factors of system quality, information quality, service quality, practical value, and hedonic experience value relating to customer satisfaction.References
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