Impact of Need Theory for Improving Employment Satisfaction of Y-Generation in Sichuan Enterprise

Xiaoxia Lu


As companies gradually shifted from “manufacturing” to “intelligent manufacturing,” a new generation of employees
represented by “Gen Y” became the leading force in accelerating Sichuan development. The majority of the company still used
the traditional management model, which caused low enthusiasm and job satisfaction for younger employees at work and led to
a high turnover rate. Therefore, exploration and analysis of the Need Theory were required to develop a better environment for
Y-generation in terms of job satisfaction through proper motivation. This paper established research objectives of investigation for
Y-generations’ expected job satisfaction, influencing and motivating factors to job satisfaction, and analysis of practical strategies
in a corporate level of human resource management to Y-generation employees for Sichuan enterprises.


Need Theory; Employment Satisfaction; Y-Generation

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DOI: http://dx.doi.org/10.18282/l-e.v10i6.2801


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