A Journalistic Professionalism Trial in Short Video Platform: The Case of Pear Video
Abstract
With the continuous change of media ecology, online short video has risen rapidly and formed an explosive trend since 2016. Taking Pear Video as a case to study, it is constantly transforming and seeking new development opportunities in the exploration of the industries. This case study conducts comprehensive research on it through the research methods of interview and content analysis. Through the research, it is found that the practical cognition of Pear Video and the judgment of news value among practitioners tend to be self-evaluation, while the lack of news elements and the incline of news themes is corresponding to the short video content. Although it seems that the decline of the Pear Video is a failed trial of the integration between the news and short videos, this pioneering media innovation case still has its essential reference and implications for Chinese media research.References
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