Research on Influencing Factors of Farmers’ Participation in Rural Tourism based on Bounded Rationality Theory

Meihan Pan


Studying the influencing factors of farmers’ participation in rural tourism can help to find the internal motivation of
farmers’ participation in rural tourism and better develop rural tourism destinations. Based on the theory of bounded rationality,
this study takes 6 districts and counties under the jurisdiction of Chongqing as the research area, and uses the Logistic regression
model to study the influencing factors of farmers’ participation in rural tourism in Chongqing. The results show that six factors,
including the degree of recognition of rural tourism, government support, the number of participation in rural tourism training,
distance from scenic spots, whether there are resources to invest in rural tourism projects, and household head’s risk perception
have a significant impact on farmers’ participation in rural tourism.


Bounded rationality theory; Rural tourism; Farmers participation

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DOI: http://dx.doi.org/10.18282/l-e.v10i6.2782


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