Analysis of Chinese Tourists' Expectations and Satisfaction with Thai Tourism
Abstract
With the development of economy, more and more Chinese tourists choose Thailand as their tourism destination, which is both an opportunity and a challenge for the development of tourism in Thailand. Under this background, it is meaningful to explore and analyze the tourism expectations and satisfaction of Chinese tourists after their on-site experience in Thailand. On the basis of previous studies, this study compares the expected value of different tourism factors with the actual experience satisfaction model, combines the results of the questionnaire survey, carries out data analysis with the help of software, verifies the research hypothesis and draws conclusions. The study finds that Chinese tourists' satisfaction in Thailand is highly correlated with the expectations of various tourism factors, and both of them are influenced by the differences of Chinese tourists' demographic information. At the same time, the overall satisfaction is affected by various specific satisfaction factors, showing a linear additive relationship. Finally, this study analyses the conclusions and problems found, and puts forward some countermeasures and suggestions based on Thailand's relevant policies, economic and cultural status, to provide a suggestion for the sustainable and healthy development of Thailand's tourism market to China.References
[1] Ruixia Li. (2010). The influence of Thailand’s political unrest on tourism and its countermeasures. Tourism research, 02(2), 30-35.
[2] Bikesheng. (2015). Marketing, China People University Press.
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