How to Maximize Business Opportunities- Take Starbucks, for Example

  • Hongjia Yu Chengdu University of Technology
  • Siyu Li Chengdu University of Technology
  • Geng Li Chengdu University of Technology
  • Di Wang Chengdu University of Technology
Ariticle ID: 2305
284 Views, 11 PDF Downloads
DOI: https://doi.org/10.18282/l-e.v10i2.2305
Keywords: Starbucks, Maximizing business opportunity

Abstract

The purpose of this paper is through the analysis of the internal and external business environment of Starbucks to find strength, weakness, threat and opportunity, in order to maximize business opportunity.

References

[1] Cheng, H. (2012) An Analysis on the Market Segmentation of Starbucks and City Café [J]. 54(33), pp167-pp.170, Available at: 033-ICHSD2012-U00002.pdf (ipedr.com). [Accessed: 23/5/2021]

[2] Glowik, M. (2017) “Case study: Starbucks” Global Strategy in the Service Industries [J]. pp.156-164. Available at: (PDF) Case study: Starbucks (researchgate.net). [Accessed: 27/5/2021]

[3] Zhang, Z. (2012) Analysis of the Impacts of Enterprise Image on Customer Loyalty——A case study of Starbucks in China [J]. Journal of Neijiang Teachers College, 27(2), pp.57-60. Available at: Analysis of the Impacts of Enterprise Image on Customer Loyatlty: (cdut.edu.cn)[Accessed: 23/5/2021]

Published
2021-09-16
Issue
Vol. 10 No. 2 (2021)

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