How to Maximize Business Opportunities- Take Starbucks, for Example

Hongjia Yu, Siyu Li, Geng Li, Di Wang


The purpose of this paper is through the analysis of the internal and external business environment of Starbucks to find
strength, weakness, threat and opportunity, in order to maximize business opportunity.


Starbucks; Maximizing business opportunity

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[2] Glowik, M. (2017) “Case study: Starbucks” Global Strategy in the Service Industries [J]. pp.156-164. Available at: (PDF) Case study: Starbucks (researchgate.net). [Accessed: 27/5/2021]

[3] Zhang, Z. (2012) Analysis of the Impacts of Enterprise Image on Customer Loyalty——A case study of Starbucks in China [J]. Journal of Neijiang Teachers College, 27(2), pp.57-60. Available at: Analysis of the Impacts of Enterprise Image on Customer Loyatlty: (cdut.edu.cn)[Accessed: 23/5/2021]

DOI: https://doi.org/10.18282/l-e.v10i2.2305


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