Research on the Relationship Between Consumption and Demand of E-commerce in China

Hongwei Yin


With the rapid development of Internet technology, the application of e-commerce is changing people’s way of life
at an amazing speed and strength. More and more people choose the network as the carrier of shopping, through the network
consumption to meet their needs. Electronic commerce is a business consumption platform based on information electronic
technology. Its online consumer groups are greatly different from the traditional consumer groups. This is because affected by the
network environment, consumer’s consumption concept and consumption consciousness has undergone significant changes. The
influence of e-commerce on the network consumption market has broadened the consumption channels of consumers and made
consumers’ online behaviors more diversified.


E-commerce; Consumer behavior; Supply and demand; The Internet

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DOI: https://doi.org/10.18282/l-e.v10i2.2300


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