An Empirical Study of the Impact of User Comments on Sales of Online Travel Products——Based on Fliggy in Thailand

Jing Nie, Yaqi Guo


Online tourism plays a more and more important role in our daily lives. Groups have a great impact on consumer individuals buying certain types of products and brands, consumers may be more willing to choose a product with a large number of comments when making decisions. This paper shows that the user score under this section of the website has no relationship with the product sales volume, and the number of user comments shows a nonlinear relationship with the product sales volume.


Online tourism; Consumers; Online comments

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DOI: https://doi.org/10.18282/l-e.v9i5.2101


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