Internet Customer Reviews in Chinese and English on Apple App Store Based on Appraisal Theory
Abstract
Online product reviews are often posted by consumers on online shopping sites. Previous studies are involved in all aspects of linguistics and lack pertinence. For example, the application of the access system of functional linguistics in the online evaluation text and the emotional tendency implied in the online evaluation text, etc. This study aimed at revealing the similarities and differences between Chinese and English attitude resources on online product reviews. Four hundred Chinese and English positive and negative reviews on TikTok from the Apple App Store were selected randomly and analyzed based on the appraisal theory. The results show that both Chinese and English online product reviews are based on product quality, after-sales service, and service; the difference is that the two are very different in expression and language style. First, although English and Chinese ICRs are consistent with each other in the overall allocation of attitude resources, they do differ in certain subtypes of Attitudes. Second, Attitude resources in Chinese and English ICRs may have different assessment concentrations, which are statistically similar to each other or share similar realizations. As a comparative study of the attitude resources of online commodity reviews in English and Chinese from the perspective of linguistics, this study has enlightening significance for both the online commodity reviewers themselves and the Appraisal Theory.References
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