International Marketing Strategies in International Trade Practices

  • Mengting Xu Xi’an FanYi University
  • Yan Yang Xi’an FanYi University
Ariticle ID: 2069
166 Views, 2 PDF Downloads
Keywords: International trade practice, Marketing strategy, Product service, Personnel training


In the context of economic globalization, China’s foreign trade and economic development has become an important part of China’s national economy. At the same time, more and more enterprises begin to invest in the development of international trade, intending to enter the international market and break the existing development limitations. However, in the international trade environment, there are great differences in the content and domestic development that these enterprises need to consider when formulating market management strategies. This paper will deeply discuss the application of international marketing strategy in international trade practice, hoping to provide some reference for Chinese enterprises to explore the international market.


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