Analysis of Brand Ecological Limiting Factor and Brand Development Strategy——Take Tianjin City as an Example
Abstract
Brand ecology is a system of interaction between brands and the ecological environment they are attached to. Brand ecological factors are environmental factors that affect the survival and development of brands, including economic ecological factors, social ecological factors, enterprise ecological factors and other ecological factors. Based on the analysis of ecological factors, this paper identifies the leading factors. The empirical results show that technological innovation factors, material market factors, labor market factors, passenger transport factors, consumer market factors have a significant impact on brand value. After eliminating multicollinearity by stepwise regression, it is concluded that technological innovation is the dominant factor affecting brand value of Tianjin.References
[1] GUAN Jian. Analysis and Suggestions on Tianjin Brand Economy [J]. Economic Outlook of Bohai Rim,2015(10):44-47.
[2] Paul Hawken, translated by Xia Shan, et al. Business Ecology: A Manifesto for Sustainable Development[M].Shanghai:Shanghai Translation Publishing House,2001.
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