Consumer Behavior Analysis of McDonald’s

Decai Da


McDonald’s has a large share of the global market in fast-food industry. It has more than 36000 restaurants in over 100 countries, which is biggest supplier all over the world[5] (Corporate.mcdonalds.com, 2020). The market management, staff management and support strategies of McDonald’s are the guarantee of the strong competitiveness.


McDonlad’s;Consumer behavior;Consumer culture

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[7] Howard, E. 2015. Report on: Marketing Strategies at McDonald’s. [online] Available at: https://www.researchgate.net/publication/301621368_ Report_on_Marketing_Strategies_at_McDonald’s [Accessed 27 December 2020].

[8] Ross, S. 2020. 10 Countries with the Most McDonald’s Locations. [online] Available at: https://www.investopedia.com articlesmarketseconomy/091716/10-countries-most-mcdonalds-locations-mcd.asp [Accessed 27 December 2020].

[9] Silvestri, S. 2016. McDonald’s and the Fast-Food Industry: Solutions for a Healthier Future. [online] Available at: https://gps.ucsd.edu/_files/faculty/gourevitch/gourevitch_cs_silvestri.pdf [Accessed 25 December 2020].

[10] Statista. 2020. ACSI: Quick Service Restaurants in The U.S. 2020 | Statista. [online] Available at: https://www.statista.com/statistics/194988/customer-satisfaction-with-us-limited-service-restaurants-since-2006/ [Accessed 25 December 2020].

DOI: https://doi.org/10.18282/l-e.v9i5.2036


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