The Explanatory Power Study of Brand Name Translation From the Perspective of Translation Aesthetics
Abstract
Brand name translation is an important link for an enterprise to expand its overseas market. This paper, from the perspective of translation aesthetics, illustrates the explanatory power of translation aesthetics on brand name translation through the beauty of sound, meaning and form.
Keywords
Brand name; Translation aesthetics; “Three Beauties” theory
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DOI: http://dx.doi.org/10.18282/l-e.v9i5.2029
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