Artificial Intelligence’s Influence on Marketing Mix

  • Ziyi Dong Liaoning Normal University
Article ID: 2027
64 Views, 25 PDF Downloads
DOI: https://doi.org/10.18282/l-e.v9i5.2027
Keywords: Artificial Intelligence, Marketing, Customer, Life

Abstract

This article talks about AI technology’s influence on marketing mix. Nowadays, the invention of artificial intelligence technology has greatly made people’s life more convenient. In markets, AI can accurately judge the needs of customers, so as to provide the information and feedback they want in a short time. For example, in medicine, they can judge the disease that doctors cannot identify and provide the best treatment. AI makes life better

References

[1] Engelke, Peter. AI, Society, and Governance: An Introduction. Atlantic Council, 2020, www.jstor.org/stable/resrep29327.

[2] Giannetti, William. “Artificial Intelligence: Myths and Realities.†Air & Space Power Journal, 2018. SIRS Issues Researcher,

[3] Pollack, Martha E. “Technology Innovations and Aging--Autominder: A Case Study.†Generations, 2006. SIRS Issues Researcher.

Published
2021-05-19
How to Cite
Dong, Z. (2021). Artificial Intelligence’s Influence on Marketing Mix. Learning & Education, 9(5), 72-73. https://doi.org/10.18282/l-e.v9i5.2027
Issue
Vol. 9 No. 5 (2020)

Authors contributing to this journal agree to publish their articles under the Creative Commons Attribution-Noncommercial 4.0 International License, allowing third parties to share their work (copy, distribute, transmit) and to adapt it, under the condition that the authors are given credit, that the work is not used for commercial purposes, and that in the event of reuse or distribution, the terms of this license are made clear. With this license, the authors hold the copyright without restrictions and are allowed to retain publishing rights without restrictions as long as this journal is the original publisher of the articles.