Artificial Intelligence’s Influence on Marketing Mix

Ziyi Dong


This article talks about AI technology’s influence on marketing mix.
Nowadays, the invention of artificial intelligence technology has greatly made people’s life more convenient. In markets, AI can accurately judge the needs of customers, so as to provide the information and feedback they want in a short time. For example, in medicine, they can judge the disease that doctors cannot identify and provide the best treatment. AI makes life better


Artificial Intelligence; Marketing; Customer; Life

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[1] Engelke, Peter. AI, Society, and Governance: An Introduction. Atlantic Council, 2020, www.jstor.org/stable/resrep29327.

[2] Giannetti, William. “Artificial Intelligence: Myths and Realities.” Air & Space Power Journal, 2018. SIRS Issues Researcher,

[3] Pollack, Martha E. “Technology Innovations and Aging--Autominder: A Case Study.” Generations, 2006. SIRS Issues Researcher.

DOI: https://doi.org/10.18282/l-e.v9i5.2027


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