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Development Strategy of the Clothing Marketing in China from the Perspective of Network Marketing

Chengxi Wang

Abstract


Network marketing is a new thing for adapting to the development of network technology and the social change in the era of information network. The progress of science and technology, the change of consumer concept and the aggravation of business competition promote its emergence and development. As a new marketing method, network marketing will inevitably greatly affect the sales of clothing enterprises. Based on the connotation and characteristics of network marketing, this paper first expounds the main direction of clothing network marketing development, then constructs a multi-network marketing system from the aspects of product quality, brand construction, user tendency, real-time interaction, online and offline, and finally improves the network marketing system. It is expected to provide the corresponding references for the innovation of China's clothing marketing work under the background of Internet.


Keywords


Clothing Marketing; Network Marketing; Characteristics; Role; Development Strategy

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References


Zhao L, Zhou J. Analysis on the advantages and disadvantages of clothing network marketing (in Chinese). International Journal of Business and Social Science 2015; 6(4).

Liu Y, Li S. Research on marketing strategy of network womenswear brand based on big data statistics. In 2019 34rd Youth Academic Annual Conference of Chinese Association of Automation (YAC). IEEE; 2019 June. p. 90-94.

Liu Y, Zhang T. Research on digital marketing strategies of fast fashion clothing brands based on big data. In 2019 34rd Youth Academic Annual Conference of Chinese Association of Automation (YAC). IEEE; 2019 June. p. 552-556.

Chen X, Fang G. Analysis on green marketing strategy of clothing firm: Take H&M for example. In Proceedings of the 2019 International Conference on Management Science and Industrial Engineering; 2019 May. p. 146-150.




DOI: http://dx.doi.org/10.18282/ff.v9i2.888

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