Research on the Development of Online Paid Q & A Platform from the Perspective of Perceived Value

Yihao Zhang


After the rise of online paid Q & A platform in 2016, the development of online paid Q & A platform has become a bottleneck. In order to promote the development of online paid Q & A platform, the bottleneck of paid Q & A platform is analyzed from the perspective of perceived value. The perceived value is enhanced by the technical characteristics of the perceived cost and the usefulness and entertainment of the perceived benefit. Research shows that perceived value can enhance the development of online paid Q & A platforms. On this basis, this paper puts forward some relevant countermeasures for the development of online payment Q & A platform.


Perceived Value; Knowledge Payment; Online Payment Q & A Platform

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DOI: http://dx.doi.org/10.18282/ff.v9i2.877


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