Research on the Development of Online Paid Q & A Platform from the Perspective of Perceived Value

Yihao Zhang

doi:10.18282/ff.v9i2.877

Yihao Zhang Hangzhou Dianzi University

Ariticle ID: 877

238 Views, 27 PDF Downloads

DOI: https://doi.org/10.18282/ff.v9i2.877

Keywords: Perceived Value, Knowledge Payment, Online Payment Q & A Platform

Abstract

After the rise of online paid Q & AÂ platform in 2016, the development of online paid Q & A platform has become a bottleneck. In order to promote the development of online paid Q & AÂ platform, the bottleneck of paid Q & AÂ platform is analyzed from the perspective of perceived value. The perceived value is enhanced by the technical characteristics of the perceived cost and the usefulness and entertainment of the perceived benefit. Research shows that perceived value can enhance the development of online paid Q & A platforms. On this basis, this paper puts forward some relevant countermeasures for the development of online payment Q & AÂ platform.

References

Zhang Y. Overview of online platform knowledge payment (in Chinese). Information Research 2018; 8: 129-134.

Kang M. Research on the continuous use intention of paid Q & A platform users (in Chinese). Southwest Jiaotong University; 2019. p. 1-3.

Zhang L, Zhou X. Research on trust based on knowledge Payment of Online Question answering platform (in Chinese). Economic Research Guide 2019; 18: 159-161.

Li W, Ai P, Bing F. Fan's Power and paid knowledge: Research on the behavior of paying to watch of online question-and-answer platform users (in Chinese). Library Journal 2019; 4.

Li W, Xu Y, Cong T. The influence of the perceived value of users on their willingness to pay on online paid Q & A platform (in Chinese). Press Circles 2018; 10: 94-102.

Han F. Factors influencing the willingness to use the paid Q & A platform (in Chinese). Central China Normal University; 2017. p. 1-3.

Yu L. Study on the profit model of Weibo paid Q & A in the era of cognitive surplus (in Chinese). Central South University for Nationalities; 2018. p. 1-3.

Zhao F, Qu Y, Zhou Q. An empirical study on the influencing factors of the willingness to pay for knowledge of community users question and answer community. Information and Documentation Services 2019; 40(1): 89-97.

Liu Z, Shi Y. The commercialization of interaction: The influence and significance of the introduction of the payment mechanism into the knowledge Q & A platform (in Chinese). Modern Communication 2020; 2: 137-141.