The Netflix Economy in the Perspective of Consumerism
Abstract
Consumerism is different from consumption in any economic sense. It refers to a way of life in which the purpose of consumption is not to satisfy one's legitimate practical needs, but to satisfy the needs created by consciously stimulated desires. With the continuous development of mass media, the "Netflix economy" is showing a huge development trend. The essence of the Netflix economy is the consumption of symbolic values of commodities, the consumption of desires, and the transmission of a "subculture". Therefore, although it has a catalytic effect on social and economic development, the drawbacks it brings cannot be ignored, and the regulation and guidance of the net popularity economy should be strengthened.
References
Zhang, XY., Dong, F., How virtual social capital affects behavioral intention of sustainable clothing consumption pattern in developing economies? A case study of China[J] Resources, Conservation & Recycling, 2021, 170.
Virk, A., Opaque society for consumers in the epoch of technology: A study to review the perception of consumerism and consumer movement with reference to online shopping [J] International Journal of Research in Social Sciences, 2019.
Li, ZJ., Explorations and Countermeasures of Educational Discrimination from the Perspective of Consumerism[J]. Education Research Frontier, 2021, 11(4):40-45.
Copyright (c) 2022 Financial Forum
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
