An Analysis of Direct Sales Business in European Market-A Case Study of Tshi Company

Jing Pan, Qindi Zhou


Direct sales is a business model widely adopted in the sectors of health products, cosmetics, and etc. Many companies adopting this business model are seeking international growth, and multiple types of barriers could emerge during this process. This paper carries out a classic SWOT analysis to understand the situations faced by a typical direct sales company marketing complementary food with TCM elements to the European market, in the hope of providing reference for business of similar qualities and other researchers interested in this field.


Direct Sales; Complementary Food; SWOT

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DOI: http://dx.doi.org/10.18282/ff.v11i1.2764


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