pisco_log
banner

The Protection and Development of Ancient Town’s Tourist Cultural Heritage from the Perspective of Cultural and Tourism Integration——A Case Study of Xitang Ancient Town in Jiangnan Water Town

Tiantian Ouyang, Yan Chen, Yue Zhang

Abstract


As a social behavior, tourism has become an indispensable part of people's lives, and tourism forms are becoming more and more diversified. Culture is the charm of tourism resources, and cultural and tourism integration is an important way to realize the transformation and upgrading of the tourism industry structure. The ancient water town in the south of the Yangtze River has become a favorite tourist destination for many tourists due to its unique geographic location and charming water town. In recent years, it has been in the stage of application for heritage. However, with the development of the tourism industry, the contradiction between the protection of cultural heritage and the development of the tourism industry has gradually emerged. This article takes the ancient town of Xitang, which has a well-developed tourism industry among the ancient towns in the south of the Yangtze River, as a specific research object, and explores its existing problems. From the perspective of cultural and tourism integration, the protection and development strategy of the ancient town’s tourism and cultural heritage is proposed with a view to the development of the ancient town of Xitang Provide direction and provide reference for the development of tourism in other ancient towns.


Keywords


cultural and tourism integration; tourism cultural heritage protection; Xitang ancient town

Full Text:

PDF

References


Xiao Fei . Research on the relationship between the protection of folk culture and the tourism development of ancient towns : Taking the ancient town of Zhouzhuang in Jiangsu as an example [J]. Famous Chinese Cities , 2020(10): 73-76.

Wang Mingjie , Chen Jie , Wang Yi , Bao Yafang . Research on the authenticity protection of the Central Plains in the tourism development of the ancient town of Xitang [J]. Tourism Overview ( 2nd half of the month ), 2020(10): 85-87+90.

Ding Qinglong , Ye Yanmei . Discussion on the transformation of land consolidation and the path of comprehensive land consolidation under the background of rural revitalization [J]. Land and Resources Information , 2020(04): 48-56.

Jin Shan . Research on the perception and design of tourism logo image of Jiangnan ancient town [D]. East China University of Science and Technology , 2019.

Chen Yun . Research on the characteristics of network attention and brand development strategies of ancient towns in the south of the Yangtze River —— An analysis based on Baidu index [J]. Journal of Jilin Institute of Business and Technology , 2019, 35(05): 64-69.

Zhang Qin , Ding Hang . The carrying capacity of tourism culture in ancient towns —— Taking Lizhuang as an example [J]. Regional Governance , 2019(37):242-244.

Li Peng . Research on the renewal and development of Qingcheng Ancient Town from the perspective of cultural tourism [D]. Xi'an University of Architecture and Technology , 2019.




DOI: http://dx.doi.org/10.18282/ff.v10i1.1639

Refbacks

  • There are currently no refbacks.